Does an Email Blast actually work? The answer is: it depends!
Email blasts have certainly had their moment. After all, it’s been around since 1978. In later years, email campaigns were born.
Reading: How to create an email blast template
Today we explore:
- the definition of an email blast
- 3 reasons why email blasts should be avoided
- Tips for creating successful email blasts
- How to send email blasts
Ready?
What is an email blast?
An email blast (aka as bulk email) is when a single email message is sent to a large group of customers or prospects at the same time.
Instead of the classic one-to-one communication between two people deliver your email messages to an entire mailing list at once.
Typically, an email blast lacks personalization features. Nonetheless, email blasts were once the power that brought Gary Thuerk (the first of the “Eblasters”) $13 million in sales. Ever since, marketers have been using email blast software to design beautiful email newsletter templates and reach their audience.
With an email blast service like Moosend, you can get converting newsletters Create marketing offers and benefit from the ROI of this email. You can create an account and try the service for free!
Sign up here
3 reasons why email blasts are a thing of the past
Email blasts had their heyday in the early years of the internet, when the goal of digital marketers was to reach as many people as possible. In addition, everyone was thrilled that the ROI was so tremendous. So email blasts were almost spam!
Things have changed now! Spamtraps are getting smarter all the time. The same goes for your email recipients, who are now more than capable of identifying and deleting spam emails.
While bulk emails are in some cases can come in handy, let’s take a look at why an email blast is a thing of the past.
Note: If you’re pressed for time and want to learn more about how to create a Create and send email, click here!
1 . Email Blasts Aren’t Segmented
Email blasts overlook the most important rule of email marketing, which is that you can’t be everything to everyone. Email list segmentation is the first step of the three-step approach of the marketing model: the STP model.
Email campaigns follow this model. With segmentation, you can identify groups with specific needs and create more targeted and effective marketing messages.
More specifically, you can target your audience using:
- demographic characteristics
- psychographic characteristics
- hobbies and entertainment habits
- geographical location
- behavioural characteristics and much more.
Typically, all you need to do is segment your email subscribers by creating an online form and adding them to the correct segment.
Let’s see this example from Chubbies:
Do you understand what “HAWT” stands for? Well, it’s the eye dialect for “hot”. Depending on your target audience (gender, age group, interests, etc.), this may or may not resonate with them. So who would this subject line work best for? You guessed it right! TEENS!
Well, if you tried to send that subject line to every subscriber, the number one thing you would manage to do would be wasting credits or money.
Your subject lines dictate who success of your marketing email and impact your open and click-through rates. The same goes for your pre-header and email copy. Therefore, by segmenting your audience, you’ll get more conversions.
Email Campaigns: Segmenting Your Audience
Email campaigns are sent to segmented lists Posted. These lists are segmented using various filters.
For example, you can use Moosend’s powerful segmentation features to group subscribers based on various criteria, such as the following, and increase conversion rates. Simply create a free Moosend account!
Segmentation is paramount for ecommerce stores that need to re-target their audience and deliver powerful CTAs to convert them.
In addition, by taking advantage of Moosend’s sophisticated marketing automation capabilities, you can also create segments using filters. Here’s how the magic works:
These filters apply automatically based on the action you set as a trigger.
2.Email Blasts Aren’t Targeted
While segmentation and targeting may seem similar, targeting picks up right where segmentation left off. The targeting is done within the particular way we evaluate how inviting a segment is.
This could be achieved by any of the following:
Email Campaigns: Leveraging Targeted Email Marketing
Targeted email marketing can do wonders for your email marketing efforts by tailoring your email content to the needs of your recipients.
This makes your subscribers feel valued and makes purchasing your new product or service easier.
A great example of proper email targeting is coming by EM Cosmetics:
The brand has a simple ache email campaign to target cart abandoners (like me) and lead them to conversion. So, is this email working?
Well, in my experience as a shopper, a clever cart abandonment email campaign that has the right level of personalization is better than any random email -Mail Explosion!
And if you’re wondering how to start, Moosend has all the personalization features you’ll ever need to grab the attention of those subscribers.
3. Email blasts are unpredictable
Due to a lack of planning and planning, an email blast is neither consistent nor frequent. So despite all the hard work on behalf of the digital marketer, the impact is zero.
See also: How do I create a multilingual website?
Why? Well, the reasons are simple:
- Users can’t get to know your brand through an unexpected email every few years.
- Recipients don’t form an emotional connection with yours Brand
- Consistency in sending shows reliability; otherwise, users will wonder if you’re still in business.
Email Campaigns: Maintaining a Regular Sending Schedule
Planning ahead is the best way to reach your audience on time way to reach, establish links and are considered a reliable sender. Experienced email marketers are weeks ahead of their content.
A consistent schedule is not only important for your recipients, but also for your email deliverability. Being flagged as spam will damage your reputation as a sender. That means your future emails don’t even stand a chance in the spam folder.
Also, don’t forget that there are laws like the CAN-SPAM Act that impose strict rules on commercial messages impose. Allow recipients to prevent you from sending them emails.
To avoid becoming a spammer, plan your email campaigns to build engagement and avoid you to damage your reputation.
You can do this through Moosend’s email marketing automation platform. All you need is to sign up for an account! Then set up your email campaign (as I’ll show you later), choose your mailing list, segment it, and set the date and time you want your campaign to go out.
This feature is tremendously helpful as digital marketers can set up their entire email marketing master plan. It will also allow you to target your campaigns on other platforms such as social media networks.
One certainly needs to plan carefully to ensure that the latest webinars, articles, e-books, etc. are served, while it’s still hot.
Tips to improve your email blasts
In this section, we give you useful tips on how to Host an E -Mail explosion the right way and amaze your subscribers.
1. Step Up Your Email Newsletter Design Game
Your email design is basically what your users will see once they open your campaign. It’s imperative to use a design that aligns with your existing website and brand.
For inspiration, you can always read our incredible sample newsletter guide to fill your creative pools!
If you’re wondering how to get the best email design, here’s what you can do:
Get the help of an in-house designer
You can do this Ask your in-house web/graphic designer to create your email blast template using their tool of choice.
Remember that they will export this to HTML as this is the format of email campaigns.
Find a ready-made email blast template
If you don’t have an internal designers, you can use a template library to find your ideal email blast template. You can also purchase a ready-made email template through sites like Themeforest.
The downside: you get a preset email campaign template that might seem far removed from your own brand and personal taste.
The Pro: With so many options available, you’ll most likely find something simple that fits your branding.
Use an email designer tool
Email marketing tools like Moosend provide simple online tools to help you design a customized email campaign from scratch. Click here to register for free and take a look at our campaign editor!
With simple drag-and-drop components and uploading your logos and images, you can customize every aspect of your e- Customize and make consistent mail designs with your brand and taste.
If you don’t want to start from scratch, don’t forget to use our free email templates as a starting point for a great email campaign.
2. Find out the best time to send an email
With emails and advertorials piling up in your subscribers’ inboxes, you really need to make sure you’re optimizing your send time.
Based on current email marketing best practices, it turns out that Thursday at 8:30 AM is the optimal time for the average sender.
But hey – you have to make sure what works for you and your audience.
3. Create consistent email body
Your email campaigns should have consistent body, a universal writing style, and a clear message. Additionally, your email copy should reflect your brand personality. That way, your customers will feel familiar every time they receive a marketing message from you.
To show you what I mean, Morphe has the perfect example:
The brand uses the same tone in every email it delivers. Her killer subject lines like “Bundle yourself babe” also give off a certain vibe. This entertains their subscribers and makes them feel closer to the brand.
3. Harness the power of personalization
Email marketing is the primary strategy for marketers to reach their audience in a personable way. By personalizing your promotional messages, you can win the hearts and wallets of your recipients more easily.
To give you an example, let me show you a brilliant personalized welcome email from bareMinerals:
The personalized email subject line is all your new email subscribers want to see to build a relationship with you.
If you don’t personalize your emails, you won’t be able to connect to them on your list, resulting in lower open and click-through rates.
4. Keep track of your metrics and performance
Email campaigns give marketers access to valuable information, so monitoring and tracking should be your new best friends from now on.
Through opening and click rates, marketers can evaluate and evaluate data in order to improve their future campaigns. Bounces allow them to decide whether they need to adjust their opt-in methods or check their sender reputation.
You haven’t forgotten about email deliverability, have you? To get the most out of your metrics, go with one of the best email marketing services that offers advanced reporting capabilities.
5. Use Email Blasts Smartly
There are certain instances where email blasts just make sense. When you need to get a message out quickly and to your entire email list, email blasts are the way to go.
An email blast would be particularly ideal for:
- Flash Sales
- Company Newsletter
- Events
- New Product Launches
- Contests and Giveaways
Using your email marketing software to send an email blast for the above use cases can help both large and small businesses quickly and effectively target their audience.
Well, dear reader, it’s the moment you’ve been waiting for! It’s time to learn…
How to Send an Email Blast
See also: How to сreate a logo in Gimp: step-by-step guide & video tutorials
As promised, let’s take a look at how to make a cool Email Explosion created.
Let’s take your email marketing strategy to new heights now!
1. Choose an Email Blast Service
The first step to sending an email marketing campaign is to sign up for your email marketing or automation tool. If you haven’t decided on one yet and are looking for a reliable email service provider for your next email blast, be sure to try Moosend for free.
Once you access your platform of choice, you can You must create a new campaign. You will see different options like regular campaign, A/B testing campaign, etc.
What you need is a regular campaign. Then you need to fill in some basic information about your email campaign like campaign name, type, subject line and sender name.
Regarding campaign type, it is better to use HTML campaign , which allows you to insert images, links, text and other cool elements.
You can also enable tracking in Google Analytics if you have it configured on your website. p>
Hot tip: To make your subject lines more effective, you can use Refine, a free subject line optimizer tool that tests their effectiveness and provides useful recommendations.
2. Select your email list
The second step is to select the mailing list or segment that will receive your great campaign.
Remember this that Moosend is your email blast service, you can send unlimited emails. Plans start at $9/month and you get access to all features like landing page builder, transactional emails and much more. You can even take your time to check out our pricing page.
So if you choose an email marketing tool that offers unlimited emails without a doubt, you can send your email blasts, without fear of exceeding your limits.
3. Design your email blast
Once you have set the basics of your email blast and selected the email list that will receive it, you can start designing Start your campaign.
You will need to access your email marketing platform’s campaign editor. What you will see looks something like this:
As you can see, you can either choose a ready-made email blast template and save valuable time, or start from scratch .
Most email blast programs provide extensive template libraries, so you can probably find a template that suits your needs and easily adapt it to your goals.
Customization is effortless. This is done simply by dragging and dropping new elements into your design.
Note: If you’ve chosen Moosend, the email blast templates available are also mobile-responsive . Additionally, you can use our editor to add advanced elements such as videos, countdown timers, and product blocks to take your campaigns to the next level.
You can find these on the left under the Elements tab. Menu:
Once you’ve added the elements you want and created your email copy, you can see your email explosion looks. You can do this by finding the “Preview” button.
4. Run spam and delivery tests
Before you send your email blast, you can also benefit from a spam and delivery test.
A content spam -Test helps you identify spam content and prevent unsubscribes, while also showing the likelihood of your email being filtered as spam
The delivery test ensures your email blast properly will appear once it reaches your recipients.
On Moosend , these two options will appear right after creating your email blast theme in the previous step.
All in all, this feature is very important to avoid sending email blasts Caught by spam filters!
5. Schedule email delivery
In this step, email automation allows you to send your campaign immediately or schedule it for a later time.
Planning your campaign is essential for email marketing because you can maximize the impact of your email blast based on the time it takes it to reach recipients.
With Moosend, you get one another great feature that most marketers love; Automatically retarget your non-openers!
By enabling the automatic resend option in the Schedule Delivery tab, you can dramatically improve open rates without having to do anything manually.
6. Preview and send email explosion
You’re almost done! Take one last look at your campaign to make sure everything is as it should be.
Now you can click the send button and your cool campaign in your email list show!
Important note: If you accidentally hit submit (or just remembered you missed something), Moosend has you covered. You have 30 seconds to cancel sending your email.
Let it last, don’t explode!
All in all, email -Blasts have their drawbacks due to their nature, but they still remain effective when used correctly.
It is important to choose a reputable email marketing and automation platform to provide, execute and take meaningful actions These insights help adjust your communication strategy and overall performance.
And once you’ve signed up for an account and created your first Moosend email blast, share your experience in the comments below !
Frequently Asked Questions
1. How to do email blasts?
To get an email To start Blast you must first select a reliable email blast service and then import a mailing list or select one of your existing ones.The next step is to design I Create your campaign from scratch or choose a ready-made template. Customize your design, then run a spam and paint test. Plan your email blast and hit send.
2. What is a good open rate for email blasts?
A good open rate for your email blasts is between 17% and 28%. While this metric may be somewhat general, it gives you a good idea of how your email campaigns should be performing.
3. What is the best email blast software?
There are various email blast services like Constant Contact, Mailchimp and Campaign Monitor but Moosend is the best among them because you can use your E -Personalize mail blasts in a short time and can get better results. It is also the cheapest among them.
See also: How to Create a Group in Gmail
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