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How to create eye-catching newsletters in 8 easy steps

Why should you send out newsletters?

There’s no denying the popularity of social media. Whether you run a marketing agency, an e-commerce business, or a small business, your ability to create a shareable business newsletter or content yourself can have a direct impact on your business. This could range from attracting a larger customer base to developing meaningful relationships with your regular customers.

In this online landscape, it’s fairly easy to think of the humble newsletter as a rotary phone in a world of modern outreach with the world. And if you think that, then you are wrong. It would be a huge mistake to overlook the positive impact your newsletter can have on your business.

Reading: How to create an eye catching email newsletter

Here’s an inside scoop from Hubspot’s inbound marketing experts: Your return on investment (ROI) with Email is doing pretty well at around 4200%. If that still hasn’t convinced you, Statista’s marketing and consumer data experts have gotten the numbers, and the pool of email users just won’t stop. Their projections are that email users will reach 4.6 billion by 2025.

If you haven’t already thought about collecting email addresses as part of your business practices , you should start with that. Obviously, every email address you acquire has economic value, and that value endures. Let’s come to this list to arm you with best practices for updating your newsletter.

1. Create or choose a design

When it comes to newsletter design or eye-catching content, you should consider how the newsletter actually looks. The design of your first newsletter needs to make a great impression on your audience. So open your favorite design applications or start browsing through the plethora of templates available. The look and feel of your newsletter is directly related to how credible, useful, or entertaining people find what you share with them.

If you don’t know where to start, think about who your newsletter is is target group is. If your readers are teenagers, opt for bright and eye-catching colors. You might want to use a more neutral and lighter background when addressing your parents.

But whoever your readers are, you want to stand out from the 120+ newsletters and commercial inquiries that hit their inboxes every day . Show your logo on the header. Use a background color that reflects your brand identity. Or delve into neuromarketing: colors, contrasts and shades can evoke certain emotions and feelings. Use this to improve your engagement rate or streamline your message.

And when it comes to your email template, think mobile. Today, more than 50% of emails opened are read from a mobile device. You don’t want to lose those recipients because of an incompatible design.

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Mailjet has a ton of email templates to help you stand out from the crowd when you’re just getting started or want to save time.

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2. Manage your data

You’ve figured out what you want your newsletter to look like – you’re in control of the color scheme and overall mood. But now consider this: where is the list of your clients and customers? Because the only way you can create the best possible newsletter (including always considering who your target audience is, which you already have, right?) is to maintain the best database you can.

We know you’re busy, and sometimes that manifests itself in some tasks that you just keep putting off your to-do list. But when it comes to managing your customer list, a messy spreadsheet can be a game changer for you. It’s time to become a consolidation master and organize this database. Take a moment and build your directory by removing any deactivated or disinterested email addresses. Sending to users who don’t want to receive email is a great way to land in internet marketer’s prison: the ISP block list. Update your email list regularly to prevent this from happening.

Now that’s settled, it’s time to segment that database. It’s time to get even more specific within your audience. Create another column to group people from leads, current customers, high spenders, high priority and whatever is relevant to your content. No need to get too crazy here: we just want you to stay organized so you can optimize your newsletter and get the right people to see the content you’ve put so much effort into.

See also: 39 Ways to Increase Traffic to Your Website

Pro Tip: Remember that when capturing email addresses your audience needs to be clear about who they want to receive content from you . If your newsletter arrives in their inbox by surprise, they are much more likely to unsubscribe. While it may seem counterintuitive, you should always make the opt-out policy as simple as possible. Try to make your email subscribers happy.

To help your audience sign up with all the information, we recommend using a signup form so your email clients know they are giving you their contact information and that they will receive your newsletter content.

3. Create a content plan

Welcome to the juicy section: how to decide what content to write in this marketing campaign’s newsletter. First, ask yourself: What is your email marketing strategy? The best thing to do is think about what you want to say to someone when they ask about you, your brand and your company’s goals.

Because this is a saturated market (think how many newsletters before breakfast landed in your Gmail or Outlook inbox), you need to give people a reason to join your world. Keeping your information relevant keeps your subscribers engaged and you can direct traffic where you want it to increase conversions.

If you are going to launch a new product or service, make Make sure you remind your audience of the eventual release.

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Your headlines are what your readers will see, and readers spend an average of just 51 seconds skimming and reading your newsletter. So, again, you need to get their attention. Choose powerful (but still readable) fonts. Be concise and appealing.

Break it up into several parts to make it as easy as possible for your audience to read your own newsletter. One section will obviously be more important than the others (usually the big picture section in the first half of your message). Again keep the wording short and readable.

You want to generate leads and clicks to your website or landing pages, so place long descriptions and additional information for those pages elsewhere . Instead, get straight to the point in your email campaigns and get readers clicking on your links to learn more. A block of text shouldn’t exceed 1,000 characters, so choose your words wisely.

4. Choose Relevant Images

Images are a great marketing tool and when used properly, they can have a significant impact. We recommend carefully considering the number of images you use in your newsletters. As a rule of thumb, we recommend a 60/40 ratio of text to images. Why? Because creating image-only emails is a bad practice related to spam activity. You don’t want to be seen as annoying like a spammer. And depending on what device your email is being read on, an image-only newsletter may not display correctly.

That doesn’t mean you shouldn’t use images in your newsletter. By following the 60/40 rule, you maintain an ideal ratio of text and images to grab your readers’ attention without coming across as suspicious. Images will be the first thing to catch your readers’ attention. So placing them in the first half of your newsletter guarantees that your readers will see them.

Try putting an image under your header or under your first block of text. Make sure your photos are relevant and consistent with your written content. After all, they should reflect your company. Take the time to make them look great. People often judge a book by its cover – and they may judge your email by its picture.

5. Write a crisp subject line

If you’re not expecting an email, what makes it different? The answer is an email subject line that practically goes through the screen and snaps you to its exciting quality. You need to give people a reason to choose to click your content and not someone else’s.

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One of the most important ways to do this effectively is to personalize your theme. This may take more time, but personalization has proven to be a way to increase email opens and open rates among users. To do this effectively, try automating targeting people on their birthday for a special offer, tutorial, or other service.

Another way to spice up your subject line is to use Descriptions Words. You may think that being concise or using alliteration is important, and it can be, but don’t lose the details. Provide reasons why someone should open your email to encourage someone to open your newsletter and click through to your call-to-action (CTA).

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6. Write Great Content

After the images, your headlines are what your readers will see. Remember, You only have 51 seconds. That’s not a lot of time. You have to get their attention. Choose powerful (but still readable) fonts. Be concise and appealing. And remember: no typos.

As mentioned earlier, there are tons of newsletter templates out there if you need a clue. Sometimes they’re so customizable that they offer a drag-and-drop editor so you can quickly put your content where you need it.

Your content strategy should help each of you Email sent is original but relevant content.

7.Stick to a schedule

Consistency with your message is key. Your audience should see your email as a reliable, weekly notification. Sending out newsletters sporadically or worse, too often is just plain annoying and will trick your audience into considering your newsletter as spam that you should unsubscribe ASAP.

How much time do you spend it? Writing the most unique and compelling copy and that undeniably alluring subject line is useless if your audience doesn’t actually open your newsletter. Sending out your newsletter at the right time ensures that it gets into your readers’ inboxes when it stays up and primes them for opening.

Also, sending out your newsletter at the right time can improve your CTR because you calculated when your audience will engage with your email, increase your click-through rates, and reach your CTA.

8. Add a call to action

That’s what matters. Your newsletter should inform your readers, but also generate leads to your website. Think carefully about your CTA. It could be a classic button, a clickable image, or a link at the end of a block of text (“Learn more,” “Discover how,” “Let’s get started!” ).

Either way, make it easy for your readers to get something meaningful by clicking on it – whether it’s great content, a promotional offer, or a reward for subscribing.

Progress

You now have the keys to creating a fabulous newsletter. If you’re new to the email game, don’t be afraid to test and learn through practice. Soon your messages will reach a wider audience .

Now your readers have spent more time reading your message, but the journey doesn’t end there, try engaging more with your readers via social networks (with clear share buttons) or even via to generate other emails The more your readers casually reply to your newsletter, dest o your deliverability is better.

Would you like more? We have provided adefinitive step-by-step guide to creating your own email newsletter and provide excellent templates for your email Mail Marketing Campaign . Get started with Mailjet’s email service today.

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