If you’re looking to promote an event, make the most of your social currency to spread the word and help you sell tickets. With Facebook, you can set up your own event fan page for free, so you can reach the site’s more than two billion members. You can also set up private event pages to help you invite a select group of guests. Facebook Live allows you to share your event with people who may not be able to attend.
In this guide, we will show you how to create an event on Facebook, share it and make it private public depending on your needs your event. We’ll also walk you through using Facebook Live and best practices for sharing live content.
Reading: How to create an event on facebook organization page
How to create an event on Facebook
Create an event a personal Facebook profile
- Log in to Facebook, click the menu button in the top navigation bar.
- When the menu expands , click on “Events” tab. This is the first option under the “Social Networks” heading.
- Select “Create a new event” on the left.
- Select whether you want to host an online event want to create or a personal one.
- In the left sidebar you can set whether you want to create a public or a private event on Facebook. Remember that you can make a private event public, but a public event cannot be made private later.
How to create a public event on Facebook
A public event is visible to anyone on or off Facebook, who can see things like the event description, photos, event discussions, and videos. The event can also be found via search.
Once you have selected the type of event you want to create, you can add all the details in the left sidebar. This includes information such as:
- Your event name
- An event photo or video
- A location
- The date and time of your Event
- Any co-hosts (e.g. a venue hosting your event)
- A ticket URL
If If you If you want to hide the guest list from the public or other attendees of the event, you can uncheck the “Show guest list” box under “Event Settings” located in the sidebar when you go to the “Additional Details” prompt.
For public Facebook events, you can also add SEO information to make your event more discoverable. This includes a category, description, and keywords.
For example, if you’re hosting an online marketing workshop, you might want to add keywords like “marketing,” “social media,” and “online workshop.” If next time someone searches “online social media workshop” they might find your event and thus contribute to more registrations.And if your event is in person make sure to include the location in your keywords e.g. For example, New York or Los Angeles.
When you’re satisfied, you can click Create to create your event, or save it as a draft to come back to later.
You can also see under “Event Host” that you can choose to host the event from your personal profile or from a Facebook Business page.
So create a private event g on Facebook
The only people who can see private events on Facebook are those who have been invited. Guests can invite any of their friends to an event on Facebook if the admin allows it, and when invited, those people can view the event description, photos, posts, and videos. Note that you cannot share a private Facebook event – you can only invite people to view it.
Good to know: Private Facebook events can only be shared from a personal profile can be created from . If you are creating an event from your Facebook Business Page, there is no option to make the event private.
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Create a personal event by selecting “Private” in the left sidebar and following the same steps , described in the instructions for public events above.
Create a Facebook Event from a Facebook Business Page
If you would like to host the event through your business, select the dropdown menu and select the company account. You can also set up an event directly from your Facebook Business Page using the instructions below.
Follow these instructions to create a new public event on Facebook hosted by a Business Page:
- Open your Business Page on Facebook.
- Use the dropdown menu next to “Share” and select “Create Event”.
- Add all Add details, e.g. For example, event name, location, time and description.
You can also create a recurring Facebook event. After filling out the required details, click on “Schedule multiple events”. Under “Frequency,” click the drop-down menu and choose whether you want your event to be daily or weekly. You can also create a custom frequency by clicking Custom on the calendar and choosing your own dates. This feature works well with Eventbrite’s Multi-Event Ads campaign tool, which is a great way to boost your marketing opportunities without increasing your budget.
How to edit your Facebook event
Changing circumstances are constantly occurring and may require you to edit the details of your event listing. To edit your event, go to the business or personal profile where your event is taking place and on the left you will see “Events”. This is your event manager on Facebook where you can see a list of all your upcoming events. Use the dropdown menu next to each event to edit, share or duplicate your event.
To add another host:
- Left click on the “Events” tab. Page of your profile or Page.
- Select “Edit” and locate the “Co-hosts” section. Here you can browse your friends list to add another host to your event.
If you need to add another host to your Facebook business event:
- Open Your Company Page and select Events from the menu on the left.
- Next to the event, select More and Edit Event.
- See under Options a field for co-hosts. Use this to search for people to add as co-hosts for your events and select save.
How to share a Facebook event
To share a public Facebook event
- Click the Events tab on the left side of your profile or page.
- Select “Hosts” from the menu on the left.
- Under “Events you host” you will see all your events. If you’re wondering how to invite people to an event on Facebook, all you have to do is select “Share”. You also have the option of sharing it in Messenger or via the news feed.
- To share the link outside of Facebook, open the event and copy the URL from the browser.
Alternatively, you can share from the event page itself by clicking the share button at the top of the event page.
How to share a private Facebook event
- Click on the “Events” tab on the left of your profile or page.
- Select “Hosting” from the menu on the left.
- Under “Events you’re hosting” you’ll see all your events. To share the event, select Invite.
- Search friends by name, email address, or phone number. With at least one of these details, you can invite all your friends to an event on Facebook.
- You can also share an event on your Facebook page by adding a link to the event page.
Remember, private events are invitation-only and cannot be seen by the general public.
Integrate your Facebook event with Eventbrite
If you use Eventbrite to promote your event, it’s easy to integrate with Facebook – with the added benefit of attendees being able to buy tickets without ever leaving Facebook. Here’s how:
- In your Eventbrite account, go to Manage Events. Select your event, then go to ‘Add to Facebook’ (under ‘Marketing’) and log in to your Facebook account.
- For new events you will see the option to add to Facebook only if you don’t have any existing Facebook events. For an existing event, click “Link tickets to existing Facebook event”.
- Facebook needs a place to help people find events in their time zone. If your event is online, you still need to set a location in the search bar under “Help people find your event on Facebook.” It is enough to add only one city. This location will not be displayed on your online event.
- Select the ticket types you would like to add to your event. Deselect all tickets if you don’t want to sell tickets directly on Facebook. You can still post the event to Facebook, but there is a ticketing link on your Facebook event that redirects to your Eventbrite events page.
- Post your event.
How to promote your Facebook event
Eventbrite offers a number of helpful marketing tools like Eventbrite Boost to help you promote your Facebook event and get more out of your Facebook ads.
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Eventbrite Boost is the all-in-one marketing platform for event creators. With this tool, you can easily reach new people, gain fans and followers, and increase your attendance—right from your Eventbrite account. With Boost’s latest update, it’s never been easier to do just that. The new Eventbrite Boost offers marketing plan recommendations personalized for you and your events, more effective campaigns and audience targeting powered by Eventbrite intelligence, and clearer visualizations of audience insights.
Powered by Eventbrite’s exclusive data, Boost’s Smart Audience feature lets you find new attendees, connect with them through your social advertising, and sell out your events. Do this by adding Smart Audiences to every ad you run through Boost.
Multi-event ads are a quick and effective way to market your entire calendar of events. Publish your entire events calendar, spend less time and money on marketing, and rest assured your campaigns are up-to-date and running smoothly.
How to use Facebook Live at your event
Facebook Live is a real-time video stream and anyone who is currently on the Facebook app can tune in. As you broadcast, people watch and interact with you through comments and likes. It’s an accessible way to broadcast any event and can even grow your attendee base – 30% of people who watch an event live stream will attend the same event the following year.
Instructions Use Facebook Live
- Build anticipation by letting your audience know when you’re broadcasting. According to Facebook, for best results, give 24 hours notice.
- Using the Facebook app on an Android or iOS device, go to the page, group, or event you want to stream from .
- Select the Live button and add a description.
- Before you click Go Live, make sure you have a strong signal.
- Try to stay live for at least 10 minutes to give people enough time to tune in, and don’t forget to engage with commenters afterwards.
4 inspirational facebook events pages
Now you know how to create a facebook events page and how to go live with it. Here are four examples of events that make the most of Facebook’s event marketing capabilities:
1. Leeds Festival
Once you arrive at the Leeds Festival Facebook events page, you’ll see the eye-catching video caption and ‘Book Now’ call-to-action. A clear call to action is crucial. You managed to get someone on your Facebook event page and you got them so excited they want to buy a ticket. Redirect them to the ticket sales page now, before they change their mind.
2. Egg London
A nightclub set in a Victorian warehouse with multi-room DJ sets, Egg London hosts several events each week and uses Facebook expertly to promote them. The team also uses Eventbrite Boost to update the busy calendar of events, saving time and selling out shows. Egg London can manage all of their social media ads on Eventbrite Boost with the same small budget. This makes its event marketing more effective and efficient: the club achieved six times more sales than if it used individual platforms alone and had 2,500 more clicks.
3. Paradise Wildlife Park
Paradise Wildlife Park uses Facebook Live to invite its followers around the world to take a look around the park. Whether it’s a pride of lions or a family of otters, the team regularly livestreams the animals and conducts interviews with zookeepers to keep potential customers engaged during off-peak hours. The hashtag #liveatthezoo is used so that followers can easily track the event information. And during the live streams, the park will promote merchandise to increase sales.
4. The London Coffee Festival
This year, the London Coffee Festival is hosting a free virtual event before its in-person event. With highlights including talks from influential coffee entrepreneurs and a latte art throwdown, the virtual program gives attendees a taste of what to expect at the festival. The organizers used Facebook to share fun coffee-themed videos and keep followers engaged. They also promoted and added value to event sponsors and partners on the site.
Find your audience on Facebook
By creating a Facebook -Create an event page to reach a much larger audience. But to really engage the potential visitors who come to your site and drive ticket sales, you need to leverage calls-to-action, hashtags, live video, and more. Drive even more attendees to your events page with Facebook ads.
Whether you’re bringing people together in person or virtually for poetry readings, cookouts, or concerts, you’ve got plenty to do. Take the stress out of reaching new audiences directly from your Eventbrite account with Eventbrite Boost.
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