- Content BUY QR CODE SOLUTION
What is a QR code for app downloads?
A QR code for app downloads directs users to the appropriate app store based on their mobile’s operating system. You only need a single QR code for your audience to install an app on their smartphone. This encourages app downloads and accelerates user conversion rates.
Why create a QR code for app downloads?
A QR code for app downloads has several advantages. Let’s take a look at some of them here.
Reading: How to create an app with qr code
One QR code for all app stores for quick and easy downloads
One major benefit of using a QR code for app downloads is in it, a single code for all app stores.
You no longer need to create a different QR code for each app store. A QR code for app downloads saves the user time by not having to manually enter the app’s name in the app store.
Users just need to scan the QR code and download the app on their smartphone. This ensures an effortless user experience and increases customer satisfaction.
Efficient QR code tracking to develop better marketing strategies
Tracking data is essential to measure the ROI for a marketing strategy. A QR code for app downloads helps examine real-time data such as scanning location (limited to cities), scanning device, time, and unique and total scans. You can use these metrics to measure the performance of your QR Code and optimize your campaign accordingly.
Extensive personalization through QR codes for app downloads
Consistent branding is important to users as it connects them emotionally with a brand. A custom QR code allows you to effectively represent your brand. You can add a logo, brand colors, an impactful CTA frame, and background to your QR code. These custom QR codes have the distinct benefit of catching your audience’s attention and encouraging them to download your app.
How do I create a QR code for app downloads?
Creating a QR code for app downloads is super easy with Beaconstac. Here’s how you can easily create an app download QR code for your business using a custom QR code generator for apps –
Step 1: Login to the dashboard
Log in to the Beaconstac dashboard and click “+Create QR Code”.
Step 2: Select campaign type
Select “App Download” from the list of campaign types.
PS: We recommend using a dynamic QR code generator for app downloads.
Step 3: Set up your QR code campaign
Enter app links for each app store.
- QR code for Android -App: Paste the link to your app on Google Play in the space provided.
- QR code for App Store: Paste the link to your app on the App Store in the space provided
Step 4: Customize your QR code
Customize your QR code by trying/adding different templates, eyeballs, brand logo, QR code frames, a call -to-action text and more.
RELATED: How to Create a Custom QR Code
Step 5: Download Your QR Code
Your App Download QR Code can be provided. Download the QR code in your desired format and use it on your marketing materials, website, etc.
See: QR code printing guidelines
Dynamic QR codes for app -Downloads
Suppose you have a QR code to download an app that allows users to order your branded products online.
And later, let’s say you decide to launch an exclusive app for your loyalty and rewards program for customers.
Instead of creating a whole new QR code to link to, you can redirect the existing QR code to your new app – with the help of a dynamic QR code.
Dynamic QR codes for app downloads are a game changer for your brand’s app promotion. You can create a QR code for app downloads, and if you want to change its destination, you can do it in less than a minute.
CAN QR CODES OPEN APPS?
App QR Codes with Deep Linking
Advertisers and small business owners often want to run campaigns that drive users directly into an app lead section. This can be a women’s section in an ecommerce app, an Instagram business page, or the hotels tab in a travel app. Deep-linking mobile apps with QR codes provides users with an easy and seamless way to access a specific feature within the app.
What happens if the app is not installed?
In this case, depending on the smartphone used, the link will forward you to the relevant app store.
Scan a QR code to download an app based on your device’s operating system
How to download an app using a QR code in the Play Store
- Scan the QR code with your smartphone.
- If you have an Android device, you will redirected to the Play Store where you can download the app.
How to download an app using a QR code with an iPhone
- Scan the QR code with your mobile device.
- If it has an iOS operating system, you will be redirected to the App Store where you can download the app.
Where can you use app download QR codes to promote mobile app downloads?
To run a successful app download campaign with QR To build code, you need to find creative ways to market and position it. To help you get started, we’ve listed some interesting ways to distribute QR codes –
1. Business Cards to Drive App Downloads
A good business card not only provides potential customers with contact information, but also helps them connect with your brand in the most interactive, impactful and meaningful way.
Many business cards mention their mobile apps on them, but it’s difficult to guarantee users’ attention. On the other hand, an attractive QR code grabs attention and allows the user to instantly scan and download an app (if they find it exciting). Shelby Montross uses QR codes on business cards to send his phone number, address, email address, and Twitter account to users. The same can be done with mobile apps.
2. Emails – newsletters and email signatures
QR codes in emails and email signatures work even better. This is due to the frequency and the range. On average, a small business sends 2,000 emails in a month. That’s far more than the number of business cards they would give out. Not only that, it also saves on printing costs.
Add a QR code to the signature to download the app and let your readers know why downloading the app would make their life easier, more interesting, or more insightful .
>
RELATED: QR Codes in Email Marketing
3. Subway billboards, train posters, and product packaging
Posters, product labels, take-out bags, and billboards are great advertising media for apps. The placement of the poster and the advantage of app downloads also play an important role.
QR codes on advertising channels make it easy for passers-by to react immediately to an offer or to get an app.
Alternatively, you could work with companies that already have a QR code on their product. With dynamic QR codes (one QR code, multiple campaigns), these companies can provide fixed time slots (perhaps a few months) to promote a new app. Once the promotion is over, you can redirect the existing QR code to the next app available for promotions.
See also: How to Select the Best Domain Registrar (Our Recommendations)
You may also like: How to create all-in-one QR codes Codes
Taco Bell and ESPN ran a similar joint QR code campaign to promote the Bowl Championship Series. More than 225,000 Taco Bell customers have scanned the QR code on Taco Bell cups and boxes.
4. Print Ads, Newspaper Inserts, and Magazines
Use the space for newspapers and print ads to clearly define the problem your app solves. Add an app download QR code to make the download process seamless and instant.
Learn more: QR codes for print media
5. Share QR Codes on Social Media
When you share an app download QR code on social media, there are a few things to keep in mind –
- You must choose an alternative Have a clickable app store link in the post (QR codes are helpful for connecting desktop browsing to the mobile experience, but if your users are browsing social media on their smartphones, a link will help)
- Add QR codes to app download promotion campaigns and target user segments browsing the desktop.
Check out: All-in-One QR Codes for Social Media
6. Large Scale Treasure Hunts or Scavenger Hunts
You can also use app download QR codes at treasure hunt events to increase app downloads for your business. You can integrate online puzzles, fun games, reward points, etc. into your app to make the scavenger hunt more exciting and rewarding for the audience.
RELATED: How to Create a Fun Scavenger Hunt Using QR Codes
7. Retain valuable customers to build brand loyalty
A QR code for app downloads has a positive impact on users and gives them a reason to come back. By strategically using QR codes on marketing collateral, you can encourage customers to scan and download your loyalty program app.
QR codes for app downloads provide an additional level of customer loyalty with your loyalty program.
For example, Starbucks wanted customers to download and use their new Starbucks Rewards app. They started using QR codes while promoting the app to encourage customers to download it. This strategy helped Starbucks, and they saw a huge increase in app install rates, market promotions, and customers could earn points and later redeem them for free food, drinks, and more.
How different industries can benefit from QR codes for app downloads
Every industry can use QR codes for app downloads. Let’s see how different industries can use QR codes to increase sales, increase app downloads, integrate loyalty program strategies, market promotions and more.
Retail
QR codes for downloadable apps offer retailers several cost-effective ways to enhance their in-store and online shopping experiences.
Creating a simple and secure QR code for app downloads only takes a few minutes. Once your QR code is ready, you can place it in front of your store, on your website, on product packaging, or on in-store signage.
For example, Nike, the shoe brand, used QR codes to run their app -Increase download rates.
When customers scan the QR code on Nike’s website, they will land on their phone’s app store, where they can download the Nike app.
Fast Moving Consumer Goods
FMCG is a diverse industry that includes fast food, beverages, medicines, haberdashery and more. Customers expect quick and easy access to such coveted products.
With QR codes, customers can download and install relevant FMCG apps to order groceries, clothing, medicine and more – all from the comfort of their phone. Sometimes such apps can display a QR code for coupons and discounts to encourage repeat purchases through the app.
A recent surge in direct-to-consumer channels has taken the FMCG sector by storm. A QR code allows customers to interact directly with manufacturers without intermediaries, saving a manufacturer a lot of revenue.
Arts and entertainment
Museums, events, films, concerts, festivals and trade shows are popular events among Millennials and Gen Z. These venues are a data hub for future business goal setting, decision making, Feedback and improvements.
Let’s look at the following scenario:
Let’s say you are planning a strategy for your upcoming event and want to provide a smooth ticketing process. QR code integration for event ticketing allows customers to register for an event in a snap.
If you are an event organizer and planning to increase app download rates and ticket sales , you can create a QR code for app downloads.
Once the QR code is generated, you can add it to the brand’s website or embed it in print media. Customers wishing to attend a specific brand event can download the app using a QR code to book tickets.
Brands can use app download QR codes to quickly promote their events, attract more attendees and gain more exposure.
Eventbrite, a popular event management and ticketing website, gives event organizers full authority to integrate QR codes into their event management system.
Education
According to the report According to Global Market Insights, the e-learning market will grow at a CAGR of 20% from 2021 to 2028 and the market is only going to get bigger!
App-based learning became extremely popular in the post-COVID education, the allows anyone to learn anything from anywhere. Additionally, most students use their mobile devices to access these apps.
Institutions such as government, universities and other major ed-tech platforms have their own app. They can encourage their audience to download their apps via QR codes.
See also: How to Create Your Master Resumé
You can use an app download QR code for these platforms to promote interactive course materials. Users can scan to download the app and easily access these materials. The key benefit? You don’t have to manually search for the app in the App Store.
Transport
A QR code to download a transport app is the easiest way to guide and help travelers with tickets, timetables and travel updates. A brand can use app download QR codes to help users book taxis, buses, trains and airline services.
With recent high preferences for hassle-free travel experience and clean hygiene, multiple brands can Encourage users to download and use their apps for convenience.
Once the user scans the QR code, they can install and explore the app. This gives customers easy access to travel itineraries and important information, allowing them to seamlessly book their trip. This helps improve the overall customer experience.
App Download QR Code Performance Metrics – Analytics Engine
It’s important to measure the interest your QR codes generate in your branded app. With Beaconstac’s QR code generator with analytics, you can track: –
- Total number of scans
- Number of scans with Android smartphones
- Number of scans with iPhones
- Scans by location
These trackable QR codes help calculate the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country or area is attracted to your app. It’s a great way to test audiences without investing in surveys and detailed customer analytics reports.
You can also track QR codes with Google Analytics to get deeper insights like audience demographics and behavior receive.
Brands that used QR codes to increase app downloads
1. ABSOLUT used it on their vodka bottles to promote their Drinkspiration app
Absolut used a neck label with a QR code that prompted users to download a free iPhone app called Drinkspiration.The app had an encyclopedia of recipes that allowed users to get personalized recommendations or browse popular drink recipes. Once they made their choice, they could share it on social media channels.
2. IKEA’s in-store brochure encourages users to download their app
IKEA makes it easy for shoppers to remember all the items they want by offering a small brochure that doubles as a manual shopping list. This one also has 2 QR codes – one takes users to the Google Play Store and the other takes them to Apple’s App Store so they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.
3. Starbucks India is promoting its rewards app with a universal app download QR code
Starbucks in India has taken a rather innovative approach to getting customers to download their rewards app. A huge installation of the signature Starbucks coffee mug was set up at Delhi Airport, which featured a universal app download link directing users to their respective app store to download the Starbucks India app.
4 . Burger King used QR codes in highly creative ads to increase app downloads
Burger King used QR codes in highly engaging video ads at the MTV VMAs to entice viewers to check out the Burger King download app. The QR codes were shown multiple times during the broadcast so viewers could simply scan the code, download the app, and take advantage of various discounts and promotions.
5. Times Radio used QR codes to promote its radio app
Times Radio used QR codes in newspaper ads to increase downloads for its radio app. Scanning the QR code could direct users to the app, or if the app was not downloaded to the user’s smartphone, the QR code would direct the user to the relevant app store.
Source
6. Chick-fil-A increased their app downloads using a QR code
Chick-fil-A introduced an app download QR code to their customer base. Users could download the brand’s app directly after scanning the QR code.
This initiative resulted in a 14% increase in app downloads.
With a QR code for app downloads, Chick-fill-A was able to conduct many mobile marketing activities, including: a user-friendly loyalty program and efficiently analyze the market data.
Source
7. A QR code for app downloads that allows users to print photos at a Kodak kiosk
A third party vendor, typically a Kodak partner, who wants to offer printing capabilities as an add-on service can create a QR code for App downloads and upload them to their website. After scanning the QR code, users can download the Kodak Kiosk Connect app on their phone.
Once users have downloaded the app and uploaded their pictures, they can initiate the photo printing command at the nearest Kodak Kiosk Center without standing in a long queue.
QR code FAQ for app downloads
1. Can I create a single QR code for Android and iPhone?
Yes, you only need one QR code for Android and iOS. Depending on the user’s operating system, it will be redirected to the respective app store.
2. How to create QR code for app downloads?
- Choose the best QR code generator for app download QR codes.
- Choose the one QR code type “App Download”.
- Enter app links for respective app stores (Google Play Store, App Store, etc.).
- Customize Customize your QR code with templates, eyeballs, brand logo, frames, etc. to call-to-action text and more.
- Download the QR code and place it where needed .
3. How do I download an app with a QR code?
Point your camera at the QR code and click the link that appears. Depending on the operating system, you can go to the Google Play Store or the Apple App Store. Install the app and you’re done.
4. Should I use a QR code to link directly to the App Store or to a landing page for the app?
It depends!
If your brand is known and you proved it If you have clear value that your customers get from downloading your app, you can directly generate a QR code that redirects the user to the App Store.
If you are an emerging brand, you can start by allowing users to a dedicated landing page with QR codes. This landing page should provide clear information about what the user will gain from downloading your app.
Once you have provided enough information to convince the user, you can provide links to your app in the App Store. Play Store etc. so they can click on the appropriate link and download the app.
5. Can I create deep links within apps using QR code?
Yes, you can. You can deep link to each segment of your app and paste this URL into a custom QR code generator to create QR codes for app downloads.
6. How to scan the QR code to download the app?
- Launch the camera app on your smartphone or a third-party QR code scanner app.
- Aim at the QR code and scan it.
- Depending on your phone’s operating system, you will be directed to the appropriate app store to download the app.
7. Can QR codes be used to download apps?
Definitely. You can easily create a QR code to download apps using Beaconstac’s QR code platform. This type of QR code helps your audience download your app effectively. Users can scan the QR code with their smartphone’s camera app and will be directed to the appropriate app store based on their phone’s operating system.
8. How do I scan a QR code on my iPhone to download apps?
How it works:
See also: How to make a personal website in 11 steps
- Open the camera app on your iPhone.
- Point your camera at the QR code.
- Tap the notification while scanning to open the link. You will be redirected to the respective app in the App Store where you can download it.
9. How to create a QR code for an Android app?
How it works:
See also: How to make a personal website in 11 steps
- Go to Beaconstac’s QR code generator.
- Select ‘Get App’ from the list of campaign types.
- Paste the link to your app in the Play Store/App Store URL field.
- Customize your QR code
- Test it and download it in the format you want.
.
