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How To Write Blogs for Marketing (and Readers)

The challenge for many bloggers is that they want to write a blog that their customers will love and that will also market their business. The problem is that customers are exhausted by constant advertising. It is everywhere; it’s on billboards, on the radio, on TV, on the internet.

If you’re promoting a product or service on your blog, especially excessively, chances are you’ll alienate your customers and, over time, your SEO or brand will suffer too.

Reading: How to create a blog for advertising

Some blog authors are therefore moving away from the policy of not discussing their product or service on their blog. The problem with this approach is that the blog is unlikely to achieve the company’s overall goals, which will presumably involve selling something! There is also a risk that your blog will become irrelevant to your actual business, which means visitors are unlikely to associate your product with your blog.

Blog marketing can be difficult, especially when you try to find the balance. However, there is a way to write a blog that will both market your product or service and please readers. Just follow these 5 rules.

Rule #1 – Think about your blog’s goals

“Blogging is good for your career. A well-run blog sets you apart as an expert in your field.”

— Penelope Trunk

The first thing to think about is that even if a business Blog Fits Firmly in the role of “content marketing,” its primary purpose is not sales. Instead, the best blogs will:

  • Provide useful information and a unique perspective that will help you establish yourself as a thought leader in your industry.
  • Show that you worry about your customers, making your brand more trustworthy and respected.
  • Help generate links to your website that provide an SEO benefit not only to the linked page but to your website as a whole.

Rule #2 – Be Abundant

The internet is full of people selling things. To really stand out, you need to offer information in a rich, honest, and useful way. Be willing to really go the extra mile to help your readers, recommend non-competing resources that solve similar problems, share your experiences, and give, give, give.

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This recommendation It’s not based on a personal development ethos, although blogging will certainly make you feel great. It’s based on solid research. All bloggers must decide whether to write short blogs frequently or longer blogs less often, whether to write a personal blog or a blog for a company. Most people assume that publishing a new post every day or maybe every week will yield better results than just posting once a month, and if your posts are of the same quality no matter what, this will inevitably be true.

The reality is that if you write 2,000-word blog posts that are thoroughly researched and engaging, it will take you a lot longer than writing 500-word blog posts, especially if you try harder and create better quality blogs.

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Fortunately, there has been a fair amount of research done on the subject! Backlinko analyzed one million search results on Google and found that these web pages contained an average of 1,890 words on Google’s first search results page. A study by Orbit Media of over a thousand bloggers found that bloggers who spend the longest on their blogs and write over 1,500 words per post are the most likely to experience high levels of success, but only 1 in 20 bloggers write posts over 1,500 words standard! Read the full blogging study.

“Most bloggers post WAY too often. The fact is, no one cares how often or how regularly you blog post. The only consistency that matters is quality: if you can beat 1,000 with quality, you don’t have to worry about frequency.”

— Brian Dean, Backlinko

In 2017, for readers to love your blog enough to spontaneously share it, and for Google to consider it an authoritative source of information, fewer, more detailed, and better quality pages work far better than many pages churned out to a meet whatever deadline you set yourself.

Rule #3 – Offer something new

Over time, blogs that have a higher CTR and are more likely to share visitors will like it and read to the end will gradually rise in the search results of Google and thus get more visitors. This takes time, especially for new sites, but for long-term success in marketing your blog, you need to offer something that grabs readers’ attention and that doesn’t just replicate information that’s already out there.

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Here are 15 ways to get started with creating original blogs:

  1. Create an original infographic
  2. Share a success story of one of yours Customers and at the same time promote these clients for free.
  3. Present a detailed case study of a possible solution.
  4. Question industry experts and make recommendations on the combined intelligence of an expert panel.
  5. Compare different products with a real test or with customer reviews and objectively guess which is the best.
  6. Create a video for your blog or embed someone else’s video and talk about it.
  7. Find out what questions customers are asking and answer one of them in detail .
  8. Look at blogs in non-competing industries for inspiration on the overall approach.
  9. Perform an analysis of your competitors’ top landing pages and find pages that that you think gets a lot of traffic You could write something even better, write about it.
  10. Have an interview with your team.
  11. Write an opinion piece about what you think about the Predict the future of your industry.
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  13. Invite an expert to guest post on your blog.
  14. Add a humorous article about how someone used your product or service in weird ways, like Cats would use it, etc.
  15. Add a contest (these work best if you already have a decent flow of traffic to your site).
  16. Run a keyword search Do some research and look for questions that appear in the keyword results. When a keyword like “How can I…” pops up, it’s worth targeting.

Rule #4 – Know when to use your blog for marketing

So we’ve found that the primary purpose of your blog is to build trust, build your brand, and generate 100% organic links back to your website that you don’t even have to ask for, so you can use crass blog marketing?

The answer is yes. In each blog post, you can include 1 or 2 links to product or service pages on your website with a short description. This often happens naturally as you write, alternatively you can mention it at the end of a blog post and nobody will blame you. For most of your posts, this is usually the only time you need to mention your product.

There are three types of blog posts that are better suited for marketing:

  1. Product Releases – If you’ve launched a new product, feel free to tell your readers about it!
  2. Events – If you’ve hosted an event, or at one event (or maybe going to the event), give the readers news about it.
  3. Other news – If you have a large, already established brand or a reasonably large following (I you decide how many people need to be, but certainly more so than your mom and best friend), then they’re probably more interested in what you do, so it would be natural to include more detail on what’s happening at your company, upcoming product launches, new hires, etc /li>

Rule #5 – Blog for your customers, not for you

” The currency of blogging is authenticity and trust.”

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— Jason Calacanis

To determine the balance between blog posts that focus on your business versus blog posts that are more educational, ask yourself what your customers want?

In some industries (eg. (e.g. music and art) your readers are very likely to be very interested in what you do, who you’ve met, the latest trends, etc. And a blog that’s focused on you or your business is just that , which your readers are likely to be looking for.

In other industries (e.g. manufacturing or an e-commerce store), visitors are often much more interested in how to solve a problem than which randomly solves your product . If so, focus on writing blogs that provide solutions to their problems.

What should I write about in my business blog?

Put it into practice

Start by making a commitment to writing in-depth blog posts with interesting and engaging content. Ask your customers the ideal questions you have to answer or what problems you can solve and blog from there.

For more details on identifying your audience and structuring the For individual blog posts, see Indigoextra’s Guide to Writing a Business Blog.

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Content marketing of any kind takes time, but the long-term rewards of creating a quality, in-depth blog are significant.

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In 2017 and beyond, as both your readers and Google get smarter, focusing on quality, richness, and depth in your blog is really the only way forward.

What’s yours current blog strategy? How often do you publish?

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