Ask any marketer or business owner what they like best in the world and they will probably refer you to more clients. What often comes after that? More traffic to their website. In fact, 61% of marketers say their biggest challenge is generating traffic and leads.
Reading: How to create a popular website
There are many ways you can increase traffic to your website, and in today’s post I’m going to share a whopping 39 of them, almost all of which are free.
Table of contents
- How to drive traffic to your website with content
- How to increase website traffic with SEO
- How to increase website traffic with social media
- How to drive traffic to your website with posts
- Other ways to increase website traffic
- Tools for Increase in website traffic s
How to drive traffic to your website with content
Spoiler alert: You can’t get more website traffic without content. So if you’re planning on skipping this section, do it! I’ll see in 10 seconds when you jump further up because you’ve realized you can’t implement any of the other strategies without good, quality content.
Have a business blog
through First and foremost, your business needs a blog where you can regularly post useful, in-depth content on your website. This is non-negotiable.
- Companies that blog get 97% more links to their websites.
- Companies that blog get 55% more website visitors than companies who don’t.
- Advertisers with blogs are 13x more likely to generate a positive ROI.
The more value you add to your website, the more reasons people will have to visit it. And without a blog, it will be difficult to implement most of the other strategies in this post (or any post on this topic).
Not sure where to start? Maybe these 118 Blog Post Ideas will help you…
Focus on Evergreen Topics
While news and trending topics can give you a traffic boost in the short-term, it’s not worth it time and effort. Create content on topics that will always be of interest to your audience. These evergreen posts will accumulate traffic and links over time, especially if you update them regularly (more on that later).
Write compelling headlines
Headers are one of the most important parts of your content. In fact, studies have shown that effective blog headlines generate 500% more traffic. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of writing headlines to get readers choosing your post in the SERPs.
In these 88 headlines, there are (many ) more examples of where that came from.
Invite others to guest blog on your site
Not only can guest bloggers diversify their topics and perspectives, but they also want to share the article with their network share and link it on their website, which could bring new readers to your site. Just make sure you only post quality, original content with no spam links (so you don’t get a Google penalty and lose traffic). A standard set of guest posting guidelines can help with this and keep your content on-brand.
Create stunning graphics
Use design tools like Canva to illustrate concepts, Visualize data and recreate charts in your branding. When other websites use your images, they link back to your website. Also, Google shows more images in regular search results, giving you more opportunities to rank and increasing the desirability (and therefore CTR) of your result.
Integrate video
Text-based content is all well and good, but videos can attract more visitors and keep them engaged. Here are some ways to use video to drive more website traffic:
- Embed videos in your blog posts so they can appear in video search results
- Do YouTube SEO to rank higher on YouTube, then add links to your website in the video description.
- Add call-to-action buttons directly into your video that redirect people to your site.
Have a Resource Center
Videos and blog posts aren’t the only types of content you should create to engage your audience inform and build trust.Don’t forget infographics, downloadable guides, templates, webinars, and more. If you create these lead magnets and use them elsewhere on the web, collect them on a resource page. A library of multimedia content is sure to attract visitors who will keep coming back to your site.
How to use SEO to drive traffic to your site
So there’s a problem with all the above strategies. You won’t drive traffic to your website if nobody can find it. And since Google’s first page captures 71% of search traffic clicks, you need an SEO strategy.
SEO is the practice of optimizing a website for search engines (hence SEO) to help them do more may be visible in search results for relevant searches. An SEO strategy is a whole different beast, but here are the SEO basics.
Target Keywords…
Keywords are the words and phrases that people type into search engines, and As you can imagine, some keywords are searched more often than others. For example, using keyword research tools, you may find that the keyword “how to increase website engagement” only gets about 10 searches per month, while “how to increase website traffic” gets 300 searches.
The latter is a better blog post topic if you want to generate traffic.
Try the free keyword tool from WordStream to find keywords that will drive traffic to your site.
…long-tail keywords
So the higher the search volume, the higher the potential traffic, right? Not so fast. Many super-high-volume keywords are also super-broad and super-difficult to rank for (e.g., “website” has a volume of 143,000).
Long-tail keywords, on the other hand, are easier to rank for and drive the most relevant traffic to yours website.
Place your keywords strategically
This is the bread and butter of on-page SEO – This is where you optimize your content so search engines can understand what it’s about and rank it in relevant searches. Be sure to place your target keyword in the following places:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally in the body
- First 100 words
- Image filenames and alt text
- Meta description
Optimize your SERP appearance
Just insert the keyword Your meta description and meta title are not enough. You need to optimize this important information to improve your attractiveness in the SERPs and encourage more organic clicks.
- Meta Description: Keep this between 155 and 165 characters, indicate the value the reader will draw from the post and make it actionable.
- Meta Title:Make this 60 characters or less value, with the keyword at the beginning and provide a value or utility.
Link internally
When you create and publish content, make sure to at least 1-3 Add links to other pages on your site to this page. This will help drive traffic to those pages, but also (a) keep visitors on your site longer, (b) get them to view more pages on your site, and (c) allow them to see more value from your site – All of which will improve your rankings and drive more visitors to your site.
See also: How Much Does an App Development Cost in India? A 2023 Detailed Guide
Are you missing any SEO opportunities? Find out now with the free LOCALiQ website grader.
Improve your page speed
Have you ever had to wait thirty seconds for a website loaded? Me neither. If your website takes forever to load, your bounce rate will be sky high. Speed has always been a ranking factor, but now even more so with the Site Experience update. Make sure your pages are as technically optimized as possible, including image file sizes, page structure, and third-party plugin functionality. The faster your site loads, the better.
Google’s PageSpeed Insights tool gives you an assessment of how your site is performing, offers suggestions on how to improve your Core Web Vitals and more. Use it!
Make Your Website Responsive
More traffic is coming from mobile than desktop these days If you Getting your visitors to move and scroll around your site, you are basically telling them to go elsewhere.Even if you have a basic website, you still need to make sure it’s accessible and convenient across a range of devices including smaller smartphones.
To optimize every aspect of your website, check out our Ultimate Website Audit Checklist (using an epic 6-tab Google Sheet).
Implement schema markup
Implementing schema markup (or any other microdata format) doesn’t necessarily increase traffic to your website, but it does make it easier for search engine bots to find and index your pages Another benefit of using v One scheme for SEO is that it can lead to better rich site snippets, which can improve click-through rates.
Check out our easy guide to schema markup here.
Update your content regularly
Even the most evergreen content loses its shine and freshness over time it is a ranking factor. Even if your post still ranks on the first page of Google, you’ll be amazed at what a content update can do. A new publication date in the SERPs can significantly increase the CTR and push you up a few positions, which can lead to an increase in traffic.
But you can’t just change a few words and then update the publication date on your post. Google knows better. Here are some strategies, taken from my post, on how to get more traffic from evergreen content:
- Update and/or add new information and statistics.
- Replace outdated ones Graphics and/or create new ones to illustrate concepts.
- Add new links to newer resources.
- Fix broken links and images.
- Add new keywords from the query report in Search Console (more on that later).
- Optimize your meta title and meta description.
Backlinks get
One of the most influential Google ranking factors is the quantity and quality of links to your website. The more links you have from credible sites with high domain authority, the more you increase your own domain authority. The higher your DA, the higher your rank, and the higher your traffic—not to mention the traffic you’ll get to your site from the link itself.
There are several link building strategies that work, but here are just a few:
- Reach out to credible websites and offer to guest post the You can link to your site your author’s body or bio.
- Use an SEO tool to find broken links on other sites and offer yours as a replacement.
- Create original, high quality content that just asks to be linked.
How to use social media to drive traffic to your website
Social media marketing bring me Your benefits come with it – one of which is referral traffic to your website. Here are some ways you can turn these huge platforms into traffic generators for your website.
Promote your content on social networks
It’s not enough to produce great content and hope people find them. Promote your content to your audience on the most popular social media channels. Twitter is great for short, crisp (and enticing) links, while Google Business posts can help your site show up in local search results. If you’re a B2C product company, you may find big appeal on image-heavy social sites like Pinterest and Instagram.
Not only will this drive traffic to your site, it will also make you more visible content, the more likely you are to get those backlinks we just talked about.
Add Hashtags
If you share your content on LinkedIn, Twitter, Instagram and other hashtag-friendly sites, add relevant hashtags to increase the reach of your posts. However, keep the hashtags very specific to the topic of the post so that people who are most likely to read, share, and/or link to your content will discover you. Our guide to Instagram hashtags has everything you need.
Target Amplifier
In Rand Fishkin’s excellent Who Will Amplify This? And why? Post, he makes the excellent point of creating content for potential reinforcers, not just potential customers.These amplifiers include:
- Industry publications such as trade magazines, news sites, big brand blogs and social influencers.
- External sources of influence such as journalists in mainstream media and social influencers outside of your area of expertise.
- Customer evangelists: the people with industry followers who use and recommend you.
- Potential Evangelists: Clients with large networks and followers or well-read publications
li>
Publish Native LinkedIn Articles
The world’s largest professional social network is a valuable publishing platform in its own right, which means you should post content on LinkedIn regularly. This can increase traffic to your website, drive more traffic to your LinkedIn Company Page, and increase your reputation in your industry. And you don’t have to reinvent the wheel—write a reflection article on a topical issue or repurpose content already written.
Interrogate industry thought leaders
Remember that interviews are just are for the big leagues? You’ll be amazed at how many people are willing to talk to you if you just ask them. Send out emails asking for an interview with thought leaders in your industry and post the interviews on your blog. Not only will the recognition boost your credibility and increase traffic to your website, but the interviewee is more likely to share the content, further increasing their reach.
Add social media sharing buttons
This is an easy website traffic gain. Social share buttons allow readers to share the page they are reading to their social networks with just a few clicks.
Another option is the click-to-tweet feature, where you offer a ready-made tweet that readers can post with one click. Check if any of these plugins are available for your site and give them a try.
Research the competition
If you haven’t used software like BuzzSumo before, check which your competitors are at a disadvantage. These services aggregate the social performance of certain websites and content to show you at a glance which topics resonate with readers and, most importantly, are making the rounds on social media. Find out what people are reading (and talking about) and emulate that type of content to drive traffic to your site.
Post at the right time
If If you want to get into the weeds here, you can also take a look at your social media analytics to find the times of the day and week that are getting the most engagement from your audience, and then share your blog post links . Start with average overall best times and dig into the data to refine from there.
- When is the best time to post on TikTok?
- When is the best time to post on TikTok Instagram?
How to get traffic to your website with listings
Business directories are a promising source of website traffic , but just adding your website to your listing is not enough. It’s important to optimize your listings so they rank on their respective platforms and are seen by local searchers.
You’ll find the best free business listing sites here, but the most important thing here is your Google Business Profile optimized listing can help you rank on google maps and google search. Facebook is also important as it is the second largest directory. And don’t forget popular sites like Yelp, Angie’s List, and more. To optimize your listings:
- Fill out all available sections.
- Add your business category.
- Keep your information on all listings as consistent as possible.
- Receive reviews and reply to them.
- Add photos.
- Keep your information up to date
See also: Create a Clean and Professional Web Design in Photoshop
An optimized Google business profile can place your website at the top of search results.
Other ways to increase the website -Traffics
Host webinars
People love to learn, and webinars are a great way to share your knowledge with your eagerly awaiting audience. Combined with an effective social promotion campaign, webinars are a great way to drive traffic to your website. Send an email about a week in advance and a last chance to register reminder the day before the webinar. Make sure to archive the presentation for later viewing and widely promote your webinars on social media.If you’re wondering how to run a webinar, click the link for some tips.
Create an online community
People want to speak their mind and share speak out on topics they care about, so building a community on your site is a great way to start a conversation and increase traffic. Implement a robust commenting system through third-party solutions like Facebook Comments or Disqus, or create a dedicated forum for visitors to post questions. However, don’t forget to manage your community to ensure that minimum standards of decency are met.
Participate in forums
On the other hand, join forums and social Media groups on LinkedIn at , Facebook and Reddit where you can share your knowledge. Include links only when permitted and appropriate, and when you do so, do not solely post links or include links in every post. And make sure the link to a specific blog post is on a relevant topic. The primary goal here is not to drive traffic to your website. It aims to add value and build brand awareness. Prospects look for your site themselves or go to your profile where they can find your site.
Join conferences
In Whatever industry you are in, chances are there are at least one or two major conventions and conferences relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a decent speaking engagement is a great way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Submit your content to aggregator sites
If you have a blog, it probably has an RSS feed that allows aggregator sites to show the latest content on a specific topic. People use these sites to follow their favorite blogs, news sites, and more, and often opt-in to receiving emails with these links. Most aggregators will find your feed themselves, but there are some paid aggregators that you should use. Hubspot has a list of content aggregators here to get you started.
Start an email Newsletter
A newsletter doesn’t have to be complicated. Here at WordStream we have a weekly newsletter called Performance Tip where we feature a blog post of the week. It’s perfect for people who use their inbox as a reading list, and it’s also great for posts on topics your audience might not need to search for. For example, this post on emotional writing of ad copy gets around 1,000 visits from organic search every month. But it was a big hit with our email list, generating more than 4,000 sessions in just a few days.
Just be careful not to bombard your readers with too many emails or even too many links in one email. Follow these email marketing tips and run your tests to find out what content and frequency is best.
Use email newsletters
There are newsletters for every topic under the sun, and many of them accept pitches and contributions. Do your research to find and provide those in your niche who are looking for great content. Being featured will not only get you an increase in traffic, but you may find more repeat readers who will return to your site regularly (or sign up for your newsletter!).
Create a free tool
What’s better than free and useful content? Free and useful tools. Idea generators, assessments, quizzes, calculators and more. Optimize the landing page with long-form content and your tool could rank organically. Make it something your visitors can use over and over again and you’ll see how many visitors keep coming in.
Advertise
Okay, so this isn’t free, but if You’re playing your cards right, your investment can easily return.
SEO is all well and good (very, very good), but it takes a few months of consistent publishing to garner traffic, link building, and revenue to achieve Google’s favor. In the meantime, you might want to consider a paid advertising campaign. Search, display, and social ads are great ways to drive highly targeted visitors to your site. Each paid media channel has its pros and cons, so think carefully about your goals before you reach for your credit card.
Get tips on Facebook traffic ads.
A good place to start is with Google ads. Check out our tutorial on running Google ads. If you hope that more traffic to your website will also lead to more sales, then you need to target high commercial intent keywords as part of your paid search strategies. Yes, the competition for these search terms can be fierce (and expensive), but the payouts can be rewarding. In fact, PPC is said to return $2 for every $1 spent, and Google even claims it’s closer to $8.
Tools to help drive traffic to your site
Besides all the one-in-one SEO tools in this list, all of these are… you guessed it… free!
Track SEO metrics in Google Analytics
Google Analytics is an invaluable source of data on almost every aspect of your website imaginable, from your most popular pages to visitor demographics. Keep a close eye on your SEO metrics and use this information to inform your advertising and content strategies. Find out what topics are most popular with your site visitors, your visitor demographics, the channels they’re coming from, and more—then leverage and expand on what works.
See View Your Search Queries Google Search Console
The Google Search Console is extremely useful for finding the search queries that lead users to find and click on your website in the search results. This can help you ensure your pages rank for what you’re targeting, find new keywords to add to an existing page, and new keywords to target overall. You can also view organic CTR in GSC and troubleshoot indexing issues.
Learn how to use GSC to improve your SEO .
Analyzing the SERP with SEO tools
All-in-one SEO tools like Semrush and Ahrefs allow you to do keyword research, get backlink analysis, analyze the SERP, identify gaps in content and rankings, check your website and much more. You can even use them to analyze pages on your competitor’s websites.
Check your website with website graders
These tools also check your website for opportunities to Improve your ranking and traffic, but they are a bit more user-friendly than all-in-one SEO tools. The reports are easy to read and provide insight and actionable guidance on how to improve your score. Some also look at other aspects of your site such as accessibility and readability of the content. Check out our list of the best website graders, which (of course) includes ours.
Try the free website -Grader to find ways to improve your traffic.
How to Drive Traffic to Your Website: Summary
The it was! How to increase website traffic:
See also: Converting PSD To HTML : A Complete Quick Book
- Run a business blog
- Focus on evergreen topics
- Write compelling headlines
- Invite others to guest blog on your site
- Create great visuals
- Integrate videos
- Have a resource center
- Target Keywords…
- …Long Tail Keywords
- Place your keywords strategically
- Optimize your SERP appearance
- Link internally
- Improve your page speed
- Make your website responsive
- Implement schema markup
- Get backlinks
- Update old content regularly
- Promote your content on social networks
- Add hashtags
- Target target reinforcers
- Post Native LinkedIn Articles
- Interview Industry Thought Leaders
- Social-Sh Add are buttons
- Research the competition
- Post at the right time
- Host webinars
- Optimize your listings
- Start an online community
- Participate in fo rums
- Participate in conferences
- Submit your content to aggregator sites
- Start an email newsletter
- Reach email newsletters
- Create a free tool
- Advertise
- Track SEO metrics with Google Analytics
- Identify search queries with Google Search Console
- Analyze the SERP with SEO tools
- Check your website with website graders
.
