One of the biggest goals of any marketing department is to engage audiences and encourage them to take action on a website.
After all, a website is often the most important lead generation tool for businesses and brands. If you can make it more engaging for visitors, they are more likely to want to interact with your brand.
Reading: How to create a interactive website
Adding interactive content to your website is a great way to increase your conversions and make your visitors more entertaining to offer experience.
When a customer knows that a website offers a great user experience and that there are many ways to interact, they are more willing to come back, even if they don’t become a customer right away.
But what exactly is an interactive website? What are the direct benefits it can bring to your brand and the benefits it can bring to your business?
In this article, we answer those questions, explain how to create an interactive website, and pose a few ready examples of great interactive websites.
What is an interactive website?
An interactive website is simply a website that encourages interactions with users.
Unlike a traditional website, which is more of an information provider with simple choices like “click” or “learn more,” an interactive website encourages communication and interaction with visitors through the use of interactive elements.
An interactive website is more interesting and engaging for your audience, which encourages them to interact and return to your site.
It must contain interactive elements such as:
- Interactive infographics
- Virtual reality overlays
- Animations
- Quiz
- Calculator
- Maps
- Surveys
- Surveys
- Ratings
- Interactive e-books
- Webinars and courses
- Training courses
- Games
- Interactive timelines
- 360° Videos
By adding these types of interactive elements to your website, you offer a customer more ways to enjoy their time on your website.
This way you will find more opportunities to connect and communicate with your audience, increasing your chances of converting new website visitors into customers.
What are the benefits of an interactive website?
There are many different benefits that an interactive website can bring to your brand.
The most important thing is that an interactive website creates a higher level of interaction with your audience.
This will help you become more active and spend more time on your website.
Another important benefit is increasing your exchange rates.
As users spend more time on your website, they are more likely to take important actions and move through your marketing and sales funnels.
This has a big impact on yours too Bounce Rate and Your SEO Rankings.
Interactive websites also improve your brand awareness and brand reach.
An interactive website is memorable and interesting for customers. If you can generate interest in your brand through interactivity on your website, you can become much more interesting to customers and attract repeat businesses and visitors.
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The last major benefit of an interactive website is the personalization it can create.
An interactive website that uses calculators or quizzes can create unique results and experiences that make customers feel like individuals to your brand.
This drives repeat purchases and brand loyalty.
How to create an interactive website
To create an interactive website, you need to choose the right types of interactive elements and incorporate them into your website strategy and planning.
By taking the time to strategically think through your options and choosing options that best fit your brand, you can improve your chances of engaging with your audience and the number of conversions achieved increase.
1. Think through the design
The design of your website is one of the most important factors in adding interactivity to your website strategy.
Knowing how to create an interactive website is all about understanding the best design styles to emphasize your brand and the message you want to send.
You need to make sure that people are entertained by your website from their first impression and are excited about your experience.
2. Don’t Forget Page Speed and SEO
Adding interactive elements can sometimes negatively impact your page speed.
Making sure you’re monitoring your page speed and making sure your interactive elements aren’t slowing down your site is vital.
You also want to make sure that your SEO is not negatively impacted. If your website relies heavily on content for SEO, getting rid of the text for a video might not be the best option.
3. Mobile-friendly
When we imagine an interactive website, we often focus on the desktop experience.
However, the majority of website visitors come from a mobile device. This means your interactive elements need to be adaptable to a mobile screen.
If you build in responsive design for your interactivity, you can entertain users on any device. If you don’t make your website mobile-friendly, you risk losing the interest of your customers.
4. Keep Navigation Clear and Simple
Interactive elements like animations and interactive scrolling can be a great way to generate interest from the first page of a website.
But sometimes a customer wants to be able to quickly navigate to another page or visit a specific area of your website without participating in the interaction.
Make sure your navigation menus are clear and simple. You should also make sure that they are easily accessible on screens of all sizes.
5. Find areas to start adding elements
Adding interactive elements doesn’t mean you have to redesign your entire site with a new scrolling experience and tons of animations.
You can start small and start adding interactive elements that won’t drastically change the style of your website.
Adding a calculator to help a customer understand costsor a quiz to identify a problem is a good first step.
6. Invest in video or images
An interactive video such as a 360 experience or interactive images and animations can sometimes require more experience and technology than your design team can handle.
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Investing in video or image services from a specialist agency can be a good idea if you want to offer your customers an experience that goes outside the box.
You can also check out Ion, an easy-to-use interactive marketing tool.
7. Try Animated Elements
Animated elements are great ways to increase engagement and enhance the customer experience.
Dynamic scrolling, hover triggered popups and changes, 3D effects and even different cursor images can make your website more engaging from the very first interaction with a customer.
It also helps your customers get a feel for the new website design by letting them play around with different effects and environments.
Best examples of Interactive Websites
Now that you know how to create an interactive website, let’s take a look at some different examples of websites that have successfully implemented interactive elements to create an unforgettable experience.
Foot Locker
Foot Locker is a great example of an interactive microsite.
The Home Game website uses gamification to encourage visitors to interact with virtual games and competitions.
The site also uses interesting colors and animations to create a unique visitor experience and encourage conversions throughout the visit.
Prometheus Fuels
Prometheus Fuels uses Videos and games elements to create an interactive experience that tells the story of the brand in a much more interesting and engaging way than a traditional “About Us” page.
The user is in control of the pacing of the video, allowing customers to feel like they are part of the story being told.
Delve Architects
Delve Architects is an example of a website that uses interactive elements to share a message.
The aim of the brand is to make architectural design more accessible and light-hearted. Using a pastel color palette and creating clickable elements allows the brand to stand out from the competition.
Whiteboard
Whiteboard is an agency that uses animation and scrolling to create an interesting experience create that will help you browse their portfolio.
Rather than linking straight lines and case studies under a separate tab, the home page lets you click through the images and learn more about what Whiteboard can do.
Summary
Knowing how to create an interactive website is a great way to improve your customers’ overall experience.
By providing lots of interactive elements that draw them in and keep them coming back, you can improve your conversion rates and help your audience engage with your content.
An interactive website can become a hallmark of your brand and help you increase your brand’s reach and awareness among target audiences.
Adding interactive elements doesn’t have to be an expensive production or require a website redesign.Even small elements like quizzes or maps can enhance the customer experience.
If you want to learn more about this, check out our Guide to Interactive Content .
You will learn how to add interactivity to your content strategy and learn about the different formats you can use for interactive content creation.
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