The Beatles sang “Ah look at all the lonely people” in their Eleanor Rigby song. A lot of things have changed since the 60’s, including the way people find soulmates. After the revolution caused by Tinder in 2012, the niche of dating apps is still alive.
Below we share the main features of Tinder, explaining the matching algorithm and the monetization strategy.
Reading: How to create an app similar to tinder
But there’s more.
You can also find a step-by-step guide to mobile dating app development.
Current dating app statistics
As we said, modern technology has completely changed the way we find someone and online dating is no longer taboo.
A quick look at some statistics:
- Over 27% of committed relationships begin online.
- Approximately 40 million people use dating applications and websites around the world.
- The annual revenue of all dating apps is estimated at around 2 billion US dollars.
- As the most popular dating app, Tinder has around 50 million users worldwide, while 60% are from the USA
- Tinder is valued at approximately $1.6 billion.
The market for dating apps is growing, and so are customer demands. So if you want to create a dating app, this is the right time. And in that case, you should look up to industry leaders like Tinder.
Now let’s learn how to create a dating app like Tinder.
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What are the main features of Tinder?
As we said, Tinder is one of the most popular dating apps worldwide , and Tinder’s secret weapon is a game ghost and a swipe function. If you like someone’s profile swipe right, if not swipe left.
Now let’s take a closer look at the features of the Tinder app.
Social login. Users can login with their Instagram or Facebook profiles. Then users can connect their Facebook and Instagram profiles to a Tinder account. Such social authentication helps the platform become more trustworthy.
Geolocation. Tinder uses the user’s location to see which social They visit places like bars, coffee shops, etc. more often. Other users who have visited this place will not receive a notification until the app user leaves this place. Also, Tinder uses geolocation to find interest-based matches. In this way, the app improves its services. For example, the app removes movie theaters from the social places list when many app users continue to delete them from their lists.
Matching algorithm. The app algorithm compares the new user profiles to others profiles already in the database and suggests relevant matches.
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How the Tinder algorithm works.
- The app uses the score to rank people by attractiveness
- The app counts how many people have swiped right (or liked) a person’s profile.
- The more likes, the higher the user’s score
- The app shows your profile to other people with a similar number of likes
- Thus the app makes the match of the People with the most likes
Swipe Surge. As mentioned, Tinder users can like other profiles by swiping right and disliking them by swiping left. According to Tinder’s press release, Swipe Surge increased user activity by up to 15x. This feature also increases the match-making potential for users by 250 percent.
Image Source: Luceverntech
Find Matches. Users can set interests, age, gender, etc. as search criteria. Then the app will match the users who like each other’s profiles.
Profile Setting. Tinder users can set their profiles to be more trustworthy and attractive.
Push notification. If the app algorithm finds a suitable match, the user will receive a push notification.
Private chat. If the app finds a match, users can chat in the built-in messenger without a script.
Our next step is to learn how to is developing a dating app.
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How to create your own dating app: a step-by-step guide
In order to make your dating app idea a reality, you need to go through the following stages:
Step 1. Find our niche
Find a niche Finding is the first phase of launching a dating app. Although there are already many dating apps on the market, you still have the opportunity to stand out from the crowd. For that you need to choose your niche.
Below are the most exciting dating niches currently on the market.
Food Preferences
There are many people with particular menu choices, such as: B. gluten-free people, vegetarians and vegans. Nevertheless, it is difficult for them to meet a soul mark with the same preferences in everyday life. Here’s how you can base your dating app on some individual dietary preferences.
Example:
Gluten Free Singles. This dating site was created for gluten free people so they can find dating partners, friends and activity groups with people with the same preferences.
Lifestyle preferences
We are all different and have different ideas about the perfect place to live. While some of us are city kids, others may prefer to live in the country. Shared lifestyle preferences can be a solid base to start a relationship.
Example:
Equestrian Cupid. Designed for country and horse lovers, this dating site is a perfect place to find a cowboy or cowgirl. Equestrian Cupid gathered millions of people who do not like busy cities and dream of living in the countryside. Even if the user doesn’t own a horse, they can join the site if they share down-to-earth values.
Favorite Animals
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Favorite Animals are another topic that can bring people together. Some of us are cat lovers while others like dogs. Here’s how to base your dating app on common interests in pets.
Example:
Purrsonals. This dating site brings cat lovers together so they can search for love while talking about their pets.
So what’s next?
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Step 2. Choose a business model
There are several business models that Tinder and other dating apps use to make money:
Premium Business Model
Users get a free set of basic app features, but they can purchase a premium app version with the following advanced features:
- Boosting Profile. The app charges users a fixed fee to show their profile first in search results.
- Enhanced Swipe. This feature, powered by a machine learning algorithm, changes the way users see photos.
What is the technology behind it? The smart algorithm adjusts the user photos based on the interests of other users. This way the premium account holder gets more chances to be matched.
- Unlimited Likes. While users of the free app version have a limited number of rights swipes or likes, users with a paid account have an unlimited number of likes.
You can use other ways of app monetization, such as B.:
In-App Purchases
App users are happy to give and receive gifts to each other. Strengthen your app with paid gifts such as greetings, flowers and kisses.
Advertising
Many applications use this monetization strategy. You can charge other companies to show their ads in your app. These can be cost-per-click or cost-per-mile models.
Step 3. Select the tech stack for a Tinder-like app
Now you need to You choose the technologies that will power your app and the most important thing to keep in mind is scaling.
But why does it matter?
If we think of Tinder as a See example:
Since the app’s launch, the Tinder app developers have used MongoDB, the NoSQL database, to bring people together. But the more popular the app gets and the more users it gains, the harder it becomes for the team to keep the MongoDB database performing. So the team had to switch to the more powerful hosting provided by Amazon Web Services.
With that in mind, consider the following Tinder technology stack for your dating app.
Now it’s time to find mobile app developers, right?
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Step 4.Pick a Dating App Development Team
With numerous options offered in the mobile app development market, to find the best app development team, you need to consider the following parameters:
Developer Hourly Rate
It’s no secret that developers from different countries have different hourly rates. At the same time, they may have similar experiences and skills. So if you want to reduce development costs, you can consider partnering with developers from other countries.
Check out the table below with developer rates in different countries.
Image Source: Clutch
Portfolio
Portfolio is another sign to look out for when You are looking for a mobile app development team. This gives you an insight into the competence of the company. Also, it would be great if the mobile development company had dating apps in its portfolio.
Our latest project is WizzLuck, a mobile dating application that connects people with similar interests.
The customer asked us to rework, debug and upgrade the MVP for the new market. For this project, the team overhauled the code, fixed bugs, and came up with a new design.
We also included a geolocation feature to help WizzLuck users find nearby matches.
Well, go ahead.
Previous customers
Ask the mobile development team for a list of past customers. By contacting them, you can learn more about the reliability, communication skills, and commitment of your prospective developers.
Development Skills
The size of the development team is one other thing to note. If you want to build an enterprise-level solution, you need to find a large development team. On the other hand, to create a project MVP, you can work with a team of one or two mobile developers.
Step 5. Develop and launch MVP
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Once you have selected the development team begins discovery (Inception) phase. This phase includes clarifying the project requirements, your business goals and creating project prototypes.
Function
Description
Estimated Development Time
Social Login
Power your app with login via social networks like Facebook, Instagram, Twitter or LinkedIn for a more seamless experience.
24+ hours
User Profile
Every user has his own profile, in which he states his interests and hobbies.
12+ hours
Geolocation
With this feature, the app users choose the region where they want to find a soulmate and even places nearby.
8+ hours
Matching
Use AI-based algorithms to make the matching process more accurate.
45+ hours
Chat
When users have a match, k you can start chatting and get to know each other better. Also, it is possible to add stickers and GIFs optionally to make messages more vivid.
6+ hours
Push notifications
Push notifications will notify your app users of their matches.
18+ hours
Settings
Settings include key features such as Select by categories, turn sound on/off, adjust different filters and so on.
16+ hours
Total
Over 129 hours
The bottom line
Developing a dating app can be a very profitable investment. Still, matching app development is a complicated process that requires not only financial resources but also a lot of experience from your mobile development team.
We hope that our guide on how to create a dating app will help you in understanding how to create your own Tinder app and monetization strategies you should employ.
The only thing left is to find an experienced development team to turn your ideas into reality.
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