Do you want to increase the number of backlinks to your website? Backlinks play an important role in improving your search engine rankings.
Your backlinks are one of the top search ranking factors for Google. The more quality backlinks to your website you get, the better chance you have of ranking higher.
Reading: How to create backlinks for a website
In this article, we’ll show you how to get backlinks using quick and easy strategies anyone can try .
What are backlinks?
Backlinks are links from another website to your website. They are also known as external links and inbound links.
Let’s say a site XYZ uses your site as an external link in one of their articles. The link from page XYZ will be a backlink for you.
Now, why are backlinks important?
Backlinks are very valuable for SEO (search engine optimization). They are a vote of confidence in your site and content.
According to OptinMonster, sites with the highest number of backlinks tend to rank higher in Google.
Because many When websites link to your site, it sends a positive signal to the search engines, showing that your content is valuable and link-worthy. In turn, the search engine improves your website’s ranking and visibility in search results.
This shows that link building is important for your website. But how do you get backlinks for your website?
How to get backlinks
Here are 15 quick and easy strategies on how to get backlinks. Let’s dive right in…
1. Find Backlink Opportunities with Top Referral Sources
You can start by looking at your website’s top referral sources. These are sites that link to your content and offer you a backlink.
By finding out what types of sites link to your site and what type of content they prefer, you can find new opportunities and create similar ones Content to get a backlink.
There are many ways you can view your referral sources. In Google’s Universal Analytics, go to Acquisition » All Traffic » Referrals. In Google Analytics 4, go to Acquisition » User Acquisition.
However, the easiest way to find your referral traffic is with MonsterInsights. It is the best WordPress plugin for Google Analytics and presents various reports in your WordPress dashboard.
To view your top referral sources go to Insights » reports. The first report you see is the Overview. Scroll down and check out the Top 10 Referral Sources.
2. Use Outbound Links to Partner
Another way to find backlink opportunities is to look at your outbound links. If you’re linking to a high-ranking website and sending a lot of traffic, consider sending an outreach email and partnering.
Unfortunately, Google Analytics doesn’t provide an outbound link report for the crate. However, with MonsterInsights, you can easily view your most important outbound links. Just install the plugin and go to Insights » Reports » Publishers and navigate to the Top Outbound Links report.
The report shows you the external links on your website that get the most clicks. You can then email these sites and start building a relationship. Tell them about your contribution and how you found their content useful, using them as a resource.
Tell them you’re looking for a partnership opportunity and maybe working on a content collaboration, like e.g. B. a case study. If they believe in the idea, you can get great new backlinks along with traffic and a relationship with the source.
3. Use Google Search Console reports to get backlinks
Google Search Console can also help you find backlink opportunities for your website. Google’s free tool provides amazing data that you can use to improve your rankings.
And that includes the Top Linking Sites report. These are websites that have been linked back to your website in the past. You can go through the backlinks and see what type of content they liked and gave you a backlink.
Since they linked your domain before, they are familiar with your site and could provide another backlink. All you have to do is find websites and reach them with relevant content.
You can also read our guide on using Google Search Console to double your traffic.
4.Spy on your competitors
Ever wondered where your competitors get their backlinks from? What is their organic strategy and what type of content do they publish? If you want to keep up with what’s happening in the industry, you should know what others are doing.
You can ethically spy on your competitors to find sources of backlinks, look at their organic keywords , powerful content, social media activity and more.
To look for backlinks, you can use SEO tools like Semrush. It offers a complete backlink profile of every website you enter. To view the backlinks in SEMrush, go to Backlink Analytics in the left panel and then enter your competitor’s domain.
Now click Check it strong>. Next select Backlinks and you will be presented with a list of domains your competitor is getting their links from.
You can then also use these sources to collect a backlink for your website. For example, if your competitor has a link from a guest post, you can also post content on the guest post site.
And if they have a link from a forum, you can also create a profile on the forums and try to earn a backlink.
Other techniques you can use to stay ahead of your competitors are signing up for their email newsletters and setting up Google Alerts. So you will be notified immediately when they post new content or have been featured on another site.
5. Find Broken Links to Build Backlinks
While looking at your competitors, you can also look at their broken links. The broken link building strategy is another quick and easy way to track backlinks.
Broken links are links that no longer exist or work on a website. And they can be caused by the source website removing those links (aka 404 errors), having an incorrect URL, or the destination website may have closed or moved to a different domain.
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Whatever the Reason is, this represents an amazing opportunity for you to get a backlink. All you have to do is find broken links, contact the site to replace the link, and offer your site as a replacement. It’s that simple!
To find broken links, you can first look at your competitors and then look for other sites in your niche. Then use tools like Semrush or Ahrefs to uncover broken links.
In Semrush, you can filter your competitor’s backlinks report. Among the various options listed under Backlinks, check the box for Lost. It will then show you links that work longer.
And if you’re using Ahrefs, then enter the website URL into its Site Explorer and click Broken under the backlinks options in the left side menu. The tool will show you all your competitor’s broken links.
Once you have a list of broken links, the next step is to contact the webmaster of those sites and report the broken link.
When writing your presentation, be humble and introduce yourself. Include the exact location of the broken link as you want to help them.
Then mention different alternatives for the broken link including your website. Chances are the webmaster will use your site as a substitute and you will get a backlink in return.
6. Create Quality Content Worth Linking
One of the most fundamental ways to get backlinks is to create quality content. Your goal should be to create content that other bloggers and industry professionals can use and link to on your site.
This can be a time-consuming strategy, but if you get it right, it’s worth the effort . There are different types of content you can create. You can write how-to articles, create guides, list posts, and take quizzes.
For example, if you have a fashion blog, you can create a how-to post on how to run a fashion brand for as little as $100. You can also create a list post about 50 fashion trends that will change society.
But how do you know what content type works?
Here you can use MonsterInsights to get insights. First, you can look at the Top Landing Pages report to see which pages are getting the most traffic, and then create similar content to increase traffic and backlinks.
And if you want to drill down further to see what type of posts perform best, then you can set up custom dimensions to to see the most popular post type.
MonsterInsights makes the process very easy and you can view the report in your dashboard, just go to Insights » Reports and select Dimensions Then scroll down to the Most Popular Post Types report.
From the report you can see which guides and recipes belong on the most popular post types, they give you an idea of what kind of content you should produce and promote to get backlinks.
7. Publish a Skyscraper Content
When it comes to content creation, you can also create a skyscraper piece of content to get backlinks. These are in-depth guides on existing topics that are very detailed and can be over 10,000 words.
The idea behind Skyscraper content is to write a post that covers all aspects of the topic in detail, and make it better than the rest. This way you can get other websites to link to your post and generate lots of backlinks.
You can start by simply Google for a topic in your niche seek. Then look closely at the results because these are the pages that got a lot of backlinks and made the first page on Google.
For example, if you write about content marketing, look at looking for results. Then go through the content on each of the links and create your own post that is 10x better.
Once your Skyscrapper content is ready, it’s time for the most important part – advertising . There are several ways you can promote it.
First, you can reach out to every person, influencer, company, tool, and source that you’ve mentioned in your content. Tell them you found their platform useful, and if they liked the article, they can share it with their audience.
As word of your Skyscraper guide spreads, others will start picking up on your content and You get backlinks.
Another way to promote your post is to find sites that already have backlinks to existing posts and then offer your content as a better alternative.
For this, you can use SEO tools like SEMrush or Ahrefs. Simply enter the URL of each of the top 10 results into the tool and extract a list of websites that provided backlinks to the original article.
Then use the list to reach those websites and your skyscraper -Introduce content. Tell them how your post is better and encourage them to backlink your post.
You can also check out more amazing content marketing examples.
8 . Use infographics to collect backlinks
In addition to written text, use infographics to secure backlinks for your website.
Infographics are visual representations of data and information using graphics, images and charts. They help provide a quick overview of the topic and break down complex concepts into simple, easy-to-understand visual representations.
Take the case of WPBeginner. Your Fun Facts About WordPress infographic has over 700 backlinks.
By creating compelling and helpful infographics, you are helping other content creators. They could use your visual creation on their blogs and give you a backlink as the original infographic creator.
To create an infographic, you don’t need to be a designer or hire a professional. You can use various free online tools to create one yourself. Check out the guide to the best visual content creation tools to get started.
9. Write testimonials
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Did you know that by writing testimonials on other websites you can get a backlink for your website?
Many companies are looking for testimonials to show as social proof can. They even display them on their homepage.
Well, if you use a tool or service regularly, you can write a testimonial in exchange for a backlink. Find companies relevant to your industry and submit a testimonial.
Pro Tip: Look for high Domain Authority (DA) websites. This is because search engines consider links from high DA sites to be quality backlinks.
10.Use Help a Reporter Out (HARO)
And speaking of quality backlinks, getting links from news sites and journalistic blogs is like hitting a jackpot. This is because these websites have high domain authority and being featured there will also increase your website’s trust level.
The best way to get a backlink from news outlets is through Help a Reporter Out (HARO). It is a platform that provides sources for news and stories for journalists and bloggers.
To use HARO, log in as a source on its homepage, then choose a pricing plan (You can use the free basic plan to get started).
Once you sign up, you will receive emails from HARO with requests from various news and media sites for a quote, advice, Tips, stories and more.
Answer the questions relevant to your business and if your answer is accepted, you’ll end up with a backlink from the news site.
11. Start Guest Blogging
Guest posting is a great way to get backlinks for your website and it’s a tried and tested strategy. You can contact various sites that accept guest blogs and submit a post.
Many sites offer a contributor account or a writing for us section where everyone can write an article and the website can be presented. You can even link to your website, either in the author bio or in the body of the content.
You can find guest blogging websites just by doing a search on Google. Write the topic keyword you want to target and add a guest article or write for us or a contributor at the end. The search engine then filters the results and displays sites that allow guest posts.
Next, draft a pitch for your topic, along with a Description of what you will cover in the article. Be sure to explain the benefits to readers and how it will help them.
Guest posting will help you target the right audience and drive traffic to your site. You can learn more by following the ultimate guide to guest blogging.
12. Participate in Interviews
As with guest posting, you can get backlinks by participating in interviews. You can land an interview by browsing the internet and looking for sites that regularly have interviews.
One way to get an interview is through HARO. Just keep an eye out for inquiries relevant to your industry asking for an interview or a quote.
13. Guest-star on podcasts
You can get a free backlink from the podcast notes if you can guest-star on one of the podcasts.
As for finding podcasts, do Do this like interviews and do a quick search for relevant podcasts on platforms like Spotify, iTunes, Google Play and more.
Then send an email letting them know you’re in it are interested in appearing as a guest on the podcast. And make sure to include your experience of how you’re a fit for the podcast and how you can add value.
Once you start appearing on multiple podcasts, you’ll build a following as well. You can then use your newly created audience if you decide to create a podcast on your own website.
Check out our guide to the best WordPress podcast plugins.
14. Participate in various forums
Discussion forums are a great place to find backlinks for your website. By participating in various forums, you can also become an industry expert and help drive traffic to your site.
If you’re not sure which forums to participate in, do a quick search through on Google. Use one of the variants to find relevant forums for your niche:
- [your niche] + forums
- forums + [your niche]
- [ Your Niche] + Discussion
You can also reply to various questions on Quora. It is a question and answer platform with a wide range of topics. Just enter a search term on Quora and it will present you with all the questions related to the topic.
Another way to find forums is to look at your competitors. As we explained before, you can spy on your competitors to find backlinks. With various SEO tools you can see which forums were used to get backlinks and then you can do the same.
15. List Your Website On Resource Pages
The last strategy we have for you is to find resource pages and list your website on the page. On resource pages, the author curates a long list of useful resources and links various products and services.
You can get a backlink by finding resource pages and contacting the author or site owner to mention your site on the list.
To find a resource page, enter your keyword into the search engine along with terms such as helpful resources or resource list. Once you find resource listings, contact the webmaster and promote your site.
Try to personalize your emails and add the links to where you want your site listed. And show how your website or tool adds value to your resource page and helps your readers.
That’s it!
You now know several ways to get a quality backlink for your to secure website. By increasing the number of inbound links, you can improve your search engine ranking.
We hope you enjoyed our article on how to use quick and easy strategies to get backlinks. You can also check out our guide to why businesses need Google Analytics right now.
And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.
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