Why you need a good logo design
A good logo helps differentiate your brand from others. The right logo not only gives the viewer an idea of what you have to offer, but also conveys a feeling.
In addition, as your brand becomes more widely known, your logo could become synonymous with a specific product or service itself. Look no further than Facebook’s “F” for an example of a symbol — in this case, a simple letter — meaning “social media.”
Reading: How to create a photography logo in picsart
That’s why it’s important to start with a solid logo that will represent your business well into the future.
Photo by Alexander Shatov on Unsplash
To the drawing board
Logos are a language and consumers know how to speak it. That means a good logo should communicate what your brand does, even if it’s subtle. Think of a logo as a visual elevator pitch. A viewer should be able to immediately understand what you are doing and who you are. So if you run a coffee shop, add a graphic of a steaming latte. If you’re designing a logo for an eco-friendly company, take a cue from the industry and opt for a green logo.
Next, think about how your logo can stand out. Take the coffee shop as an example. Yes, you should use something recognizable like a coffee mug in your design, but don’t use just any coffee mug. Make it your own by adding your company name and colors.
Also think about how you can gain consumer trust. Ask yourself what values are important to you in the companies you support and how that is reflected in their logos.
Is it the solid feel of the lettering? The simplicity of the color scheme? Or maybe it’s a shape. The Airbnb logo is a great example. It’s a warm and inviting shade of pink and has a shape that looks like the roof of a house and a heart at the same time.
Finally, when in doubt, refer to the four commandments of logo design. A good logo should tick the following four boxes: It should be unique, scalable, simple, and work well in black and white if you need to print it in black and white. Following these rules will ensure your logo stands out from the crowd and looks good in a variety of formats – large and small, print and digital.
Different types of logos
Categorizing logos might sound complicated, but having options can actually help you rule out what you don’t want. Some of the main categories are:
Letter-based logos:
The focus of this category is the words or initials that make up a brand’s name . Remember Facebook’s “F” or Picsart’s “P”? These are prime examples of this type of logo design. For example, look at the development of the Picsart logo. In 2012, our logo featured a camera image with a “P” in the middle, highlighting Picsart’s image editing software. As our product offering has expanded and our brand has evolved, so has our logo, with optimized letter-based logo updates in 2018 and most recently in 2021.
Remember that letter-based logo designs are not limited to just are a letter. You can use your full brand name as the logo design, like in this Ikea example.
Photo by billow926 on Unsplash
Symbols:
These logos focus on the shape. Just think of the Nike Swoosh, which symbolizes speed and movement. Car brands, tech apps and airlines often use this type of logo.
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Photo by Doruk Bayram on Unsplash
Character logos:
This type of design literally has character. This logo shows a person who embodies the brand. Grocery brands, for example, often incorporate the founder’s face into the design. A good example is Newman’s Own or KFC. Putting a name on a face makes a brand personable and human.
Emblem Logos:
An emblem is a type of modern coat of arms. These logos are highly detailed and not always the easiest to replicate. Due to their peculiarity, however, they are very easy to spot. Both the UNICEF and Starbucks logos are great examples.
Your logo design toolbox
Color:
A quick internet search for the Meaning of Colors will yield more than a billion hits on color theory, psychology and symbolism. Yellow tends to energize us, while blue calms us down. Start by thinking about how you want people to feel when they see your logo and do a little research on what colors convey that vibe.
Photo by Christina Rumpf on Unsplash
Font:
Never underestimate the power of a good font, especially when your logo will be mostly letters.Serif fonts (those with small lines around the edges of the letters) denote history, tradition or luxury, while sans serif fonts (those without small lines around the letter edges ) are modern and chic.
Shapes:
A shape is worth a thousand words, and maybe it only needs to if it’s the central or only element in your logo Think of the Nike Swoosh or the Airbnb “heart”. Both of these examples are metaphorical representations of a brand, but you can also take it literally. Just look at Apple: they used a shape that perfectly matches the name fits the brand.
Photo by Laurenz Heymann on Unsplash
How to Make a Custom Logo Design
One way to find out what you want from a design is by trial -and-Error. Of course it’s a good idea to have a plan for your logo, but sometimes playing around with color, shape and text will result in the “aha” moment you’ve been waiting for.
1) Go to our web application as it’s easier to do more extensive editing there.
2) Select your canvas. If you’re not quite sure where your logo will appear, choose a shape that’s easily resizable for different platforms. A square might be good for an app logo or certain social media platforms like Instagram, but a rectangle might ultimately work better as a header for marketing emails or your Facebook page. Later, when you’ve decided on the key elements of your design, you can create versions of your logo in different sizes for different channels.
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3) On the edit screen, decide if you want to fill your background. You can fill it with a color, gradient or texture using the toolbar above the canvas. Just remember that if you fill the space to the edges, your logo will be the same shape as the canvas itself. If you want a different shape for your background, continue to the next step.
4) If you don’t plan to extend your logo to the edges of your canvas, you can make the canvas transparent. This means that any shape you add on top of it will actually define the edge of the canvas when exported. Just make sure you export to PNG. This is the file extension that ensures all transparent elements remain clear after downloading. Make your background clear by clicking the red slash under the color slider.
5) Now it’s time to Add elements like shapes, text and stickers. Check out our sticker library before creating your own shapes because you might find just what you need. You will find the “Stickers” option in the left menu and then search our database.
6) If you don’t want to go the sticker route and want to create your own shape, select the Shapes tool from the menu on the left, then choose from our pre-made geometric and asymmetrical graphics. You can change the color by clicking the drop icon in the menu above your canvas.
7) Now it is so much time for texts. You might want to add your company name, a slogan, or just use one letter to say it all. Whatever you choose, click the “Text” icon in the left menu and explore our font library. Adding text to your image is as easy as dragging and dropping.
8) Finally, download your finished logo by clicking “Export” in the top right corner. Remember to make it a PNG if you have a transparent background or elements. Otherwise, you can export to JPG, a versatile format that’s easy to post anywhere.
9) Here are three very different designs made using the same steps as above. The possibilities are endless, so jump in and start designing.
Create at the speed of culture
Picsart is a full ecosystem of free-to – Use content, powerful tools and creator inspiration.With 1 billion downloads and more than 150 million monthly active creators, Picsart is not only the world’s largest creative platform; We are also the fastest growing. Picsart has collaborated with major artists and brands such as BLACKPINK, The Jonas Brothers, Lizzo, Sanrio: Hello Kitty, I am a Voter, Bebe Rexha, Maroon 5, One Direction, Warner Bros. Entertainment, iHeartMedia, Condé Nast and more. Download the app or start editing on the web today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers and brilliant improve backgrounds. Unleash your creativity and upgrade to Gold for premium benefits!
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