What Secondhand Fashion Brands Must Learn About Developing A Marketplace App Like Poshmark

adminMarch 6, 2023

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The trend of buying used and second-hand items is increasing like wildfire and nowadays more and more people are referring to the saying “Be Second Hand Your First Choice”. Well, what’s revolutionary isn’t thrift stores, it’s the emergence of mobile apps for buying and selling second-hand clothes like Poshmark. In addition, shoppers tend towards more sustainable fashion and online shopping seems more convenient.

Furthermore, such thrift shopping apps allow shoppers to expand their budget and buy cool branded clothes that otherwise cost a lot. Not to mention that the return and refund policies attract even more customers. Therefore, online second-hand marketplace apps are expected to experience a rising demand curve in 2022.

Reading: How to create an app like poshmark

Overall, shopping through apps like Poshmark offers a unique experience in itself. Also because second hand items are not available in malls like other fast fashion brands. The increasing demand for used fashion marketplace apps is driving investors and entrepreneurs to invest in developing a marketplace app like Poshmark.

What is Poshmark exactly?

Poshmark is an American online marketplace for second-hand goods. To meet this demand, it buys thousands of used and second-hand garments and sells them at affordable prices. Founded in 2011 by Manish Chandara (also CEO), Poshmark has steadily grown and grown into a million dollar company. In addition, the leading social marketplace covers a wide range of used fashion for its audience.

Plus, Poshmark offers clothing from a whopping 9000 brands at lower than retail prices. And that has doubled its sales from $1 billion to $2 billion in 2019, making for a vociferous success story from Poshmark.

If you are excited about the idea of a second-hand clothes app and want to create a marketplace app like Poshmark, you need to analyze the business model to create a similar custom app.

How does Poshmark work?

Poshmark’s marketplace offers second-hand fashion, accessories and luxury goods. In the Poshmark app, users can find clothing from all walks of life, from mid-tier to high-end fashion brands to luxury couture.

Buying and selling clothes on Poshmark is not a big hassle. How Poshmark works:

List items for sale

Listing items for sale in Poshmark is relatively easy. Click on a photo of the item you want to sell with your phone, fill in the details, set a price and boom, you’re done.

Join a posh party

Posh parties are the virtual buying and selling events that take place in the app. You can browse, list and buy products at posh parties. Due to the large variety of products, there is something for everyone at these parties.

Shipping from a single source

After the buyer has ordered a product, it is shipped. Poshmark enables hassle-free shipping and ensures on-time delivery of the product.

Build an app like Poshmark

Excited to build your own app like Poshmark?

If you can’t wait to build a marketplace app for buying and selling second-hand clothes like Poshmark, we simplify the app development process for She. So you are ready to build a successful marketplace app.

Let’s see step by step how to create an app like Poshmark.

Step 1: Analyze the market and set the goal

It is important to understand what is happening in the market before committing yourself gets involved. Analyzing the market not only helps you understand the competition but also helps you find the gaps in the existing apps.

Conducting market research helps you understand the market trends and so are coming for some new and creative ideas.

Step 2: Choose the right platform

Now carefully select an app development platform for marketplace app development like Poshmark. Choosing the right platform affects the overall performance of the app in the long run.

The best available platform options are Android and iOS. You can opt for either of these two or even a hybrid platform depending on your needs. You can also choose the right platform by researching your market and figuring out what works best for your target audience.

Step 3: Build a Marketplace App Like Poshmark With Robust Features

After choosing the right mobile app development company, you will need the best features in the app.Here are the must-have features of a marketplace app like Poshmark:

User Authorization

Marketplaces like Poshmark require user authorization Users can sign up log in with their existing social media accounts such as Google and Facebook to log into the platform.

Seller Page

A marketplace like Poshmark has a seller page that provides buyers with information about the sellers, such as the seller’s name. B. Recent comments, delivers , brands they follow, average delivery time and start date on the marketplace.

Item Search

This feature allows shoppers to find items they are looking for using product filtering and easily select product cards . Poshmark also has an advanced search option that helps users get to their product page easily.

Product Rating

This is one of the key features of an app like Poshmark. Reviews from previous customers help buyers understand the product, its quality and performance. This also helps reduce product returns.

Secure Payments

Secure payments are a must for any website or app. Likewise, convenient payment gateways are an essential feature in a marketplace app like Poshmark. When users feel safe when paying, they will shop next time.

Step 4: Mobile App Design and Development

This step will likely require a great deal of research and care. A good app design is a crucial part of the overall app development. An attractive app design is the first thing users will notice in the app and hence the design must be attractive.

To create a beautiful design, practicing wireframing and prototyping is inevitable. You can verify that your app is interactive by turning the wireframes into a prototype.

What is the estimated cost of developing an app like Poshmark?

Everyone considers their budget when developing an app. Marketplace app development costs depend on a number of factors such as:

You need to be aware that mobile app developers charge hourly and these charges vary in different countries. You may consider hiring a mobile app development company from India where the expertise is higher and the cost is affordable. Indian developers charge between$15,000 and $30,000 to develop an app like Poshmark.

In addition, to reduce costs a little, you can first develop an MVP, test the market and attract potential investors. This will help you grow steadily by reducing costs.

All together

We hope this detailed blog has helped you to clearly understand the business model for Poshmark, its features and the development process. If you have a budding idea to develop an app similar to Poshmark, feel free to share it with us. We will help you further. Our team will identify your core needs, build a thriving marketplace app like Poshmark, and help you reach your target audience for more traffic and better conversations.

Feel free to contact us and share your ideas, because ideas can change the world.

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