Having an incredible, ready-to-go, stunning mobile app idea is one thing. Running it flawlessly is another. As we speak, thousands of companies are developing mobile apps, and even more startups and entrepreneurs are starting their journey with mobile apps. But only a few apps make it to the app stores; Even fewer make it to users’ mobile devices, and even fewer stay on a user’s device for more than a month. Research shows that only 1% of mobile app launches are successful. With unlimited options available, users are only seduced by apps with innovative features, amazing functionality and flawless design.
Brainstorm your app idea.
Reading: How to create an app forbes
Get it That your initial app idea might need some modifications and updates to make it user-centric and result-oriented. Start by writing your app idea down on a piece of paper, and then ask yourself whether the app idea solves a problem or not. If not, you need to go back and review the idea.
A common misconception is that you need a highly innovative and crazy idea to be successful. That’s not always true. Rather than a breakthrough idea, to be successful you need a unique execution, as long as it effectively solves a problem.
Now identify the target audience and examine their characteristics:
• What are the demographics and psychographic characteristics of the target market?
• Is the target group using another app to solve the problem?
• Is the target group looking for a solution?
See also: Celebs Falling For Lensa Apps Magic Avatars, Here Is All The Hype Around It
• Is the target audience familiar with the app features you plan to introduce?
Also, narrow your target audience to a niche. You cannot serve everyone, especially in the beginning. Even Facebook was initially introduced only for Harvard students. So start small and go step by step.
Find an app development partner.
Find the right development partner , is the alpha and omega most important step in this process. Understanding the technology stack, development challenges, and other technical aspects can be difficult. This can be worrying for non-technical entrepreneurs. So find an app development partner who will professionally take care of your project without you having to take care of everything.
You have the choice between:
• Freelancers :You can easily find freelancers that fit your budget. However, freelancers may improve their experience or portfolio, or they may have limited exposure to different industries. This option can be risky, but if you’re on a budget then it’s for you.
• In-house development: You can hire an in-house collaborator development team for your project. This option is a big investment, including recruiting costs, employee benefits, team operating costs, and more. However, you may have more control over in-house development teams in terms of delivery and deadlines.
• App Development Agencies: With diverse portfolios and experienced engineers, app development agencies are affordable, experienced, and professional . You don’t have to chase after them like you might have to with freelancers. Agencies have experienced developers, designers, project managers, creative artists, and data scientists. However, not all app development agencies have experience with modern technologies.
• Silicon Giants: You can hand over your project to silicon giants such as Oracle and IBM. But this elite app development is rarely affordable for startups.
See also: Know All about Hiring an App Developer?
Find investors for your app.
I always recommend investing your personal savings in a Invest project before you look around for investors. Next, look for investors among your family and friends, but make sure your investors believe in your app idea. You don’t just want money – you want people to sing for you.
Your next option is crowdfunding, a collaborative fundraising over the internet where entrepreneurs collectively raise your company’s equity. Another alternative is to find angel investors who will provide capital in exchange for equity or convertible debt. You can also look for investments from venture capitalists. Venture capitalists often require some customization for a faster return on their investment
Build an MVP first.
A Minimum Viable Product (MVP) is a full functional app with just enough features to keep the audience captivated. It is not an incomplete product as is commonly believed, but a complete product with bare minimum features essential to the app’s design and functionality. Introducing an MVP allows you to introduce the product, engage the users, collect user feedback, and maintain the app according to the feedback. In the meantime, you can attract investors to your app.
Creating an MVP takes hundreds of hours. The cost of creating an MVP depends on your app development partner.Freelancers may charge the least depending on their location, and app development agencies often charge more. At a silicon giant, you’re going to spend a lot of money.
Begin marketing the app before you launch it.
I recommend you raise awareness beforehand to take care of your start. It’s important to attract and engage your audience before launch so the app gets some instant downloads. Focus on generating curiosity and communicating the benefits of using the app. Distribute press releases and use social media platforms to educate audiences about the app. Delight audiences.
Again, 99% of mobile app launches fail. Flawlessly executing the idea is just as important as having an incredible idea. Make sure your development partner is an app development veteran and knows the job well.
See also: How to Create Email Templates in Gmail: The 2023 Guide
.
