How to Create a Text-Based Logo that Will Attract Customers Attention

adminMarch 8, 2023

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When do you need a text-based logo?
Choose the right design elements
Create a text-based logo with ZenBusiness
Text -based logo collection for inspiration

Think of Disney, Harry Potter or Cadbury and you will picture words written in unusual fonts. This is how text-based logos work. They express the character of a brand through typography, shape and colour. This type of identity is used for brand recognition and is therefore particularly effective when starting a business. Read the article to learn how to create a memorable text-based logo.

When do you need a text-based logo?

Text-based logos only contain the company name with no images. This type of identity is considered timeless and independent of the business area. Let’s consider four reasons to create a text-based logo:

Reading: How to create a text symbol from a logo

To emphasize the company name. It’s perfect if it consists of one or two short words (Sony, Nokia , Calvin Klein). If the title is longer, consider using a monogram (BBC, HBO, or IBM).

To announce your business. The more people your Companies see names, the more likely they are to remember them. This is especially important for those who want to enter the market and become recognizable.

Use a creative font. Unconventional typography is self-sufficient and doesn’t need one Images.

To stand out from the competition. Choosing a suitable icon for the logo can be difficult, especially in competitive niches (e.g. Burger icons for snack bars or Themis for notaries). A text-based identity helps your business stand out from the competition with a wide range of fonts and colors.

Choosing the right design elements

The key to a successful text logo -Design is based on great attention to detail. Let’s explain why brands tend to choose sans serif fonts and how you can use color to emphasize your logo.

Selection Criteria

An identity is a visual expression of a brand’s character, represented through colors, fonts and graphics. Therefore, the development of any corporate identity starts with careful brand analysis and positioning.

The nature of the business. Write down a few dozen associations with your company: e.g. informal , friendly, eco-conscious, etc. Respond to who you are and look for visual solutions that match those associations.
Target Audience. Analyze your customers: who they are, what they are interested in, what their values are. Choose the tools that convey your message in the language of your target audience.
The identity of the competitors. Consider some text-based logos that are most commonly used in your industry. Choose the typography and colors that will set you apart from the competition.

Font

After a preliminary analysis, proceed to choose the design. The typography carries the most important semantic load of a text-based logo. It affects the ease of psychological perception of the brand. Follow these simple steps to make your choice.

1. Decide on the font. There are four main types most commonly used for logos:

Serifs are preferred by brands that need to emphasize their status, heritage, professionalism or prestige (Tiffany, Rolex , Gucci).

Sans serif fonts are used by 73% of brands (Netflix, Microsoft, eBay, Facebook). They are easy to read on PC and mobile screens, even when zoomed in at low resolution.

Script fonts are commonly used in projects related to creativity, DIY, and health . They help brands to be closer to the customer and give an impression of friendliness and openness (Kleenex, Barbie, Walgreens, Cadbury).

Display fonts are chosen by companies that want their Customers want to emphasize uniqueness and stand out from the market (Disney, The New York Times, Harry Potter, Kool-Aid). You should be careful when choosing these fonts: remember that customers should read the name well, even in the fine print.

2. choose font. Most standard fonts contain several outline variations such as regular, bold, straight, italic. Choose the one that best expresses the character of the brand. Remember the case: uppercase, lowercase, or a combination.

3. Consider kerning,d. H. change the spacing between the letters. Although the spacing is always the same, sometimes the spacing may be too large or too small due to the peculiarities of the shape and letter combinations. In these cases, it is adjusted manually so that the label looks harmonious and is not difficult to read.

4. Check the scaling. See how the caption looks in the selected font in low resolution.The logo should also remain legible on small media such as business cards or spacers in email signatures.

Color

Choosing color is another way to tell about the company and draw attention to excite the consumer . These aspects should be considered:

Color and font affect the psychological perception of the brand. For example, red evokes strength and energy, blue calm and confidence, and black and white luxury and style. Choose a color based on the impression you want to make.

Try mixing multiple colors. This is a great way to personalize identity, especially when using popular colors. For example, Google and eBay highlight each letter with its own color, Flickr highlights the last one, and Visa only emphasizes the V-tail.

Think of multiple variations for different backgrounds : white, black and colored.

Shape and graphic effects

Unusual graphics or an unusual shape give a text-based logo zest. We offer several ways to revitalize your logo:

Replace a letter with a symbol. Choose what is associated with your business. Pixar replaced the “I” with a lamp, which became the main character of the animation studio’s cartoon, and Coverfox turned the “O” into a fox’s tail.

Try different outlines. An eye-catching element always draws attention. It can be an enlarged letter, like an “A” in brown, an “X” in Exxon Mobil, or additional graphics like the arrows in Subway.

Paste it in the Shape. You can put any words in the form, e.g. B. Nintendo, Samsung and IKEA, or highlight part of the letters, e.g. B. LinkedIn or Hyperloop TT.

Split into rows. This version is suitable for companies with a simple short name. The word should remain legible. That’s exactly what Uniqlo did, dividing the name into two lines forming a square. And Miniso didn’t just break the word, they added a winking smiley at the end.

Creating a text-based logo with ZenBusiness

We know it’s not easy design a creative text-based logo from scratch if you’re new to graphic design. Online generators with ready-made business solutions are helpful. Get a text-based logo in just a few clicks with ZenBusiness ZenBusiness:

Enter the company name and industry you specialize in, and the service offers dozens of options with the right fonts and graphics.
Edit each selected image if desired. At this stage you can change the font, color and graphics. While you can’t upload your font to the site, you’re sure to find the right option in our collection. We’ve assembled dozens of professional fonts – from minimalist sans serif to creative display.
Want to replace a letter with a symbol that symbolizes the brand? It’s easy! When editing in the “Text” field, delete the letter, select any symbol from hundreds available and manually place it where you want it.
Adjust the size and scale if necessary – and yours Text logo is ready! The service visualizes the logo instantly: you see how it will look on business cards, letterhead and other corporate identity elements.

Text-based logo collection for inspiration

Um To develop a creative identity, it is important to have examples as a source of inspiration. See how famous brands work with text-based logos to borrow some interesting techniques and get inspired.