Only read this post if you want to build a high converting website that will drive website conversion. In other words, unless you want more customers or customers through your site, stop reading now.
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Reading: How to create a converting website
Great, let’s talk about it how we can turn your website into a customer generation machine!
The problem with many websites out there (and probably even yours) is that they were either created as a graphic design masterpiece to show off your designer skills , or as a hastily concocted afterthought you’re in a hurry to start your business.
So, in an effort to take you from “meh” to “OMG – I can’t believe all these clients are contacting me ‘, let us show you how to refocus Turn your website into a customer-enticing siren song!
1. Start with a great website foundation
Every website needs a solid foundation.
Just like your house, there’s no point in painting the walls if you’re building it on quicksand have.
The same goes for a website. You won’t get website conversions from visitors who linger for a second and then bounce.
Ideally, to get your website off to a good start you need:
An attractive design
If you want to show potential customers that you take your business seriously, you need to present a professional face online. That means your website is professionally designed, or at least looks like it.
If you owned a brick and mortar store, you wouldn’t let a novice paint your storefront. It’s too important – you want to make sure it’s done right. Well, your website needs a professional touch too!
You never get a second chance to make a good first impression, right? And this post from ConversionXL shows that first impressions are 94% design related.
So make sure yours is up to date!
Pro Tip : If you use WordPress as your website builder, check out ThemeLab. They create great-looking, high-quality themes for WordPress that are easy to use.
Keep your site running like a well-oiled machine
Like A finely tuned car, website needs maintenance and tuning to run at its best and avoid hiccups. While this may not seem all that important, many of the things you do to keep a website running actually affect your visitors as well. Think of it this way: what would you do if your ecommerce store was down for an hour?
Some examples of good website maintenance are:
- Ensuring your software is available up to date (in the case of WordPress this means updating plugins, themes and WordPress itself)
- Keep your website up and running quickly with a CDN so that Don’t lose customers before they even arrive
- Add website security to keep hackers out and keep your website up and running
Do the things that matter most easy to find
This is where your navigation and links come into play in places like the sidebar and footer.
You need to make sure the most important pages on your site are easy to find can be found to encourage website conversions.
Things like your contact page, your product or service pages, or other pages Things that are paramount to generating revenue (or leads) for your business need to be super easy to find.
Don’t assume anyone is going to go hunting. It’s not hide-and-seek, it’s a deal.
So make it as easy as possible for your visitors to contact you and buy something. If you need an example, look no further than OptinMonster’s navigation menu:
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As you can see, every important element – from OptinMonster’s feature list to pricing information to the blog – is easy to find.
Many of the points above may seem unrelated to conversion, but think about it: if your website doesn’t look good or doesn’t load quickly, you’ll lose your potential customers before they even get to know you .
That’s why a solid website foundation is crucial to your online success.
2. Drive your visitors to your goals
Your website exists to drive people to achieve your most important business goals. Write it down. Remember that. This is the key to your online success.
Sure, your website needs to look good and work smoothly, but beyond that, there’s something we’ll call conversion-oriented design.
Sounds pretty complex, doesn’t it? It’s actually not that hard once you know what it means.
The idea is simple: always remember that you’re trying to drive visitors to a specific goal (or multiple goals) on your website. to lead.
The idea is simple.
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What these goals depend on is you and the nature of your website.
If you focus on micro-conversions , you will be truly equipped for website conversion success.Some examples are:
- Get visitors to sign up for your email list (blogs, businesses, etc.)
- Entice visitors to sign up for a free trial (SaaS – online tools, memberships, etc.)
- Ask users to fill out your contact form (services or coaching company)
So, now that you see what kind of goals you can have, how do you get users to do it?
The easiest way to do this is with a call to action.
This usually consists of a headline and other things supporting text along with a button that takes the visitor to your destination (a page, a form, etc.). Calls-to-action can be scattered throughout your site in strategic places (e.g. when a user is thinking about something related to your goal) as well as some more common places like:
- the at the top of every page
- the sidebar
- the footer
- in a popup
…and much more.
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One of the best places to grab people’s attention is in the first section of your home page, as this is usually the most visited page on your website. This is often referred to as the hero section of your website as it showcases your heroes. No, not Superman – a product, service, or offer!
One of the best examples of this on a blog is Derek Halpern’s Social Triggers. He’s been promoting this idea for a long time and his latest version is really very elegant.
As you can clearly see below, he’s focused on getting you on his email list:
Another classic example of a strategically placed call-to-action is Pat Flynn’s about page. He knows the people who read about him are very interested, so he encourages them to subscribe to his email list so he can keep in touch:
Obviously, these examples focus on your to grow your email list, but you can take the ideas and easily adapt them to your business goals.
3. Keep the search engines happy
A lot of people think that search engine optimization is all about Google (and maybe Bing).
That certainly used to be true, but search algorithms have changed changed so much in the past few years that the tables have really turned.
Today, SEO is all about your visitors.
This is too perfect for making more sales!
So when we talk about keeping search engines happy, we’re actually also referring to your visitors/customers.
There are many at play on a website Factors play a part in making your search engine dreams come true, but they are all worth it in the long run. We addressed some of these in the first section by taking care of the basics of your website, but now let’s dive a little deeper.
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1. Mobile-first
Mobile search overtook desktop search in 2015. And Google has made it very clear with the release of its mobile website tester that search on mobile devices is crucial. This test can tell you quickly if your website looks and works well on a mobile device.
So if you’re not sure about your website, try it now. If the results are negative/red (and you checked it on some phones too), solve this problem ASAP.
2. On-Page SEO – Optimize Your Pages
Even if you’re not an SEO expert, it’s worth spending an hour or so learning how to optimize your website, to get the most search engine traffic. That’s what we call on-page SEO, and this article by Backlinko’s Brian Dean will show you what a perfectly optimized page looks like.
It may seem like something really small and not worth your time. However, we’ve seen clients increase traffic by 20% in a single month by making these types of simple changes.
So ignore on-page SEO at your peril!
4. Build your email list
Your email list is actually one of your most important business assets along with your website or online store.
The reason is that It gives you direct access to the inboxes of people who have given you permission to email them. Not only that, but email is one of the most effective sales channels out there.
While you may have great success with your store, website, or offline network, it is It always pays to build an email list and send out an email newsletter.
There are many different ways to increase subscribers, but one of the easiest ways is one To get started is to come up with a simple offer for your future customers. This could be anything from:
- A simple checklist
- A guide
- A list of resources
- A small video course
Just make sure your offer is helpful, actionable and solves a common problem that most of your prospects will have.However, always leave them wanting that little bit more and suggest that they contact you if they need further help. After all, that “further help” could mean using your services or products.
Pro Tip: Check out OptinMonster University’s course: How to Create a Lead Magnet for step-by-step instructions on how to create your first – or 5,000. – Lead magnets. FREE for OptinMonster customers!!!
Another trick to using an email list effectively to grow your customer base is to continually feed it fresh content. That can mean a weekly newsletter, previous blog content, helpful tips, and case studies (all wrapped up in a handy autoresponder series).
The idea is to build trust, show expertise, and show that you understand the problems of your customers . Ultimately, it leads them right back to your door.
Marketing automation is such a game changer. Check out our article on email marketing automation tools to find the right tools that make it super easy.
Actionable tips:
Fortunately, there are many helpful tools to get people on your email list. OptinMonster is a great and affordable solution. With features like exit-intent technology, the floating bar, a drag-and-drop form builder, MonsterLinks, and mobile templates, OptinMonster has a solution for every list building need.
The other part of This puzzle is to get an email management system that is usually online. Don’t think you can keep it in your contacts, you’ll find yourself on the email naughty list very quickly.
We recommend Constant Contact. Want more options? Here’s a list of Mailchimp alternatives or SMTP services you can check out.
You’ll also need a place to host your website. Bluehost is a very popular website hosting service, but if you’re looking for something different, here are our picks for Bluehost alternatives in 2019.
Time to optimize your website for website conversion
You have everything you need to improve your website and get more customers; It’s time to take action to actually achieve a website conversion…More than one preferably.
First, find the least hanging fruit for your website/business and start there. These would be things like improving site speed, adding a contact form, or including compelling calls-to-action.
Then move on to the next most important change that you think will help get more business.
Take one step at a time, keep improving and look for ways to make your website better, faster, more targeted and more customer-friendly!
Well, get yourself The second!
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