Have questions about starting a finance blog? We have all the answers.
Creating a blog from scratch can be an overwhelming task. You need to write content that your market finds valuable, position yourself as an expert in your field, and find exciting topics that people want to read about.
Reading: How to create a finance blog
You also need to look into blogging platforms, building a website, and effective monetization strategies to name a few.
We know how difficult it can be to get started 🎬 a successful blogging business, so we created this guide to help you.
Below, we’ll walk you through the five crucial steps to starting a finance blog. By the end of this article, you will have all the knowledge you need to start this new venture.
Why start a finance blog?
Food, travel, health and fitness, lifestyle, real estate and self-sufficiency . These are just some of the popular blogging niches out there.
But what makes finance so special? Are Personal Finance Blogs Profitable? And how much do personal finance bloggers make? 💸
To answer these important questions, we need to look at two areas: research on popular blogging niches and current socio-economic challenges.
On the research side, we found an interesting one Study by BrandonGaille that focused on bloggers and their income [1]. The study found that personal finance bloggers generate more affiliate marketing revenue than other niches:
It also found that the personal finance niche had a higher percentage of bloggers making more than $2,000 per Month Earned:
If we look at the socio-economic side, with the Covid pandemic, layoffs and rising cost of living, it’s no surprise that more people are online and discussing issues such as multiple income streams, budgeting and investing read .
People are looking for ways to manage their finances more effectively. So by creating the right content that connects to your market, you can build a loyal following that will benefit you and your audience.
Now that we agree on the importance of financial blogs , here are five key areas 🗝️ that will help you lay a solid foundation for your blogging venture.
How to start a finance blog in 2023
Step 1: Choose one Niche
There are many established financial blogs out there. But you don’t have to compete with everyone. Instead, you need to choose a specific area of personal finance for your blog to focus on.
A well-defined niche will help you understand the personal finance ideas you need to focus on, so You can focus on creating content that positions you as an expert in your field.
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Finding the right niche can also help you gain insight into your target audience. Who are you? What are your financial challenges? What types of content are they looking for online?
The more clearly you know who you are writing for, the better you can understand and predict the type of content that will be most valuable to them and help you create your expand blog. For example, if you know that your target audience is mostly high school students saving for college, you know to focus on basic advice on budgeting, saving, and student loan management.
There are many financial niches out there. These include:
Some people assume that to be successful in a niche you need personal experience, but that’s not necessarily true. Experience can help you establish yourself as an expert, but the most important thing is to pick a niche that you’re genuinely interested in and don’t mind spending hours researching and writing about.
Step 2: Choosing a Domain Name
The next step in starting a financial blog is choosing a domain name.
Good domain names are:
- Memorable (easy to spell and to pronounce)
- Short and easy (2-3 words)
- Available in .com version (.net or .org names are fine, but aim for . com names from )
- Brandable (not affiliated with existing brands or affiliated with an unrelated industry)
- Relevant to your niche (even better if there are high traffic keywords for your niche contains)
- Able to serve as both your domain name and your business name (see our guide to choosing a business name for more details)
👉 If so, if you get stuck, you can use a tool like Domain Wheel’s blog name generator to get some inspiration.
Just type Enter a few keywords related to your niche and let the tool find possible ideas for you. It also has a handy feature that suggests names that “sound like” and “rhyme with” to aid in the creative process.
Here’s an example:
This The tool suggests available domain names and is free to use, so you can try different naming options as many times as you like.
💡Pro Tip: To keep things simple, we recommend adding your domain name to buy from your web host. You get this option when purchasing your hosting package.
Step 3: Choose your web host
The next step in starting a financial blog is to choose a web host. This is the platform that will help you get your blog online. There are hundreds, possibly thousands, of hosts to choose from. However, they were not all the same.
Below we share three great 😎 web hosting service options:
- Bluehost: This is a popular and reliable web hosting service recommended by WordPress -Team. And if you choose to, get a free domain name for the first year. Bluehost also comes with affordable plans starting at $2.75 per month (purchased annually).
- SiteGround: SiteGround is another excellent web hosting service recommended by WordPress. It offers excellent loading speeds and good support. Plans start at $2.99 per month (paid annually).
- WP Engine: WP Engine offers premium WordPress hosting that offers more workflow tools, customizable themes, and overall better site performance includes. It’s also the most expensive of the three, with plans starting at $20 per month (paid annually).
Step 4: Install WordPress
After purchasing one hosting plan, the next step is to install the ⚙️ WordPress CMS.
WordPress becomes your CMS (Content Management System). As the name suggests, this system will manage your blog, theme, plugins, etc.
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If you’ve never done this before, don’t panic! This is actually the easiest step, and most web hosting providers, including the ones we recommended in Step 3, give you a quick and easy way to set up your website.
Many hosting plans come with one pre-installed Packages to WordPress so you don’t have to do anything. Others offer a setup wizard to help you get WordPress up and running quickly. The specific steps depend on your web hosting provider. And if you encounter any problems, you can always contact the support team, who are always ready to help you.
Step 5: Find the right theme
After Once you have your website installed, you can log in with your details. This will take you to your dashboard.
Now comes the fun part – finding the right theme for your website.
To view your current or default theme, click on your theme name Website in the top left corner and then click “Visit Site”.
As you can see, default themes aren’t the most exciting.
But WordPress offers many theme options (both free and also Premium) to help you create a professional looking website. We recommend choosing a theme that you can personalize to make your blog truly unique and stand out from the crowd.
To choose a theme, simply log into your account. Then scroll down the left side and navigate to Appearance > Themes.
Next, on the Themes page, click Add New. This will take you to all of the possible theme options available in WordPress. All the themes listed here are free to install, although premium versions with more advanced features are also available for many themes.
👉 If you’re not sure which theme to choose, here are a few to consider :
This theme has a clean design, is easy to customize, and is perfect for a new finance blog. It’s also super fast, so your site visitors won’t have to wait long for the site to load.
Hestia has a modern theme style that’s perfect for new financial bloggers. It’s also SEO friendly and has a responsive theme that allows it to look great on all devices.
Installing a theme is easy once you find the one you like. Just make sure to choose wisely. Examine the topic’s reviews and ratings to see what other users think and make sure it’s actively updated.
Final advice on starting a finance blog
First However, all you have to do is pick a niche you’re passionate about, find the perfect blog name, find the right host for your WordPress.org blog, and choose a theme that resonates with your brand and connects your audience.
📌 Now that you’re armed with this vital information, all that’s left to say is – 🙋 Happy blogging!
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