You want to start your own business (e.g. as a Turo application) in the real estate industry. Prepare for a big competition. Although I think you understand that well. Before real estate website development, you must clearly understand that this is your investment. A high-quality website generates leads and brings additional profit. In this article we will analyze how much it costs a budget website and how much money you have to pay to develop a real estate website that will bring good dividends. In the last article we already wrote how much it costs to develop a website for the restaurant.
Let’s see what are the main components of real estate development. 1.Create content 2.Web design (trends) 3.Coding 4.CMS 5.Support and maintenance 6.Lead generation
Reading: How much it cist to create a website like zillow
Create content for real estate website
Many businesses are blogging and post news. Is it good or bad? There are different points of view, but surely websites that publish content get more leads and potential customers. Why is this happening? The answer is simple, like all ingenious. Your readers understand and feel your experience through articles. The articles show your qualifications and expertise.
I think you hear the same questions a lot. Which house is best to choose? Which area is better to live in? What should I pay attention to before buying a house? Help people and you will see them become your customers. Read this article on how Marcus Sheridan built a multi-million dollar business using a blog. Most interestingly, this approach requires no additional cost. You can write interesting articles yourself and see your traffic grow every day.
I also recommend a new approach called storytelling. It’s still very young, but many companies recognize its power. Through storytelling, you literally step the user into your environment, he feels it. The stories we read in books now help grow your business.
Web design for real estate IDX website
Website design that the visitor sees in the first seconds of the visit. That’s the first impression. Beautiful and professional design inspires trust and improves the company’s image. When a user opens a high-quality website and a clean design, he understands that this company values its brand and quality.
It is possible to go the second way and order a template design. Some mockups look beautiful but they are faceless. Don’t be surprised if visitors don’t remember your company. You may have seen the exact same design at another company. If you really want to stand out from the competition and get additional clients, then use only professional services.
See also: How to Create an HTML Form That Sends You an Email
How much will it cost to develop a unique design for a real estate site? The cost of developing a model ranges from $50 to $200. Most of the time requires a home page. Here the cost will be around $100-$200. Other sites cost between $50 and $100.
If you decide to use the template, the cost in this case is $60-80. However, in some cases, minor design changes are required, which can result in an additional bill of $50-$100.
Coding
Coding takes the most time and requires more money. The size of this module depends on the features you want to implement. If you are developing a small business website with a minimum of features, it is best to use the CMS WordPress. It allows you to add and edit content/images, create new pages and add new articles. This is an excellent solution for small websites. The cost of developing such a website ranges from $500 to $1,500. Additional features can significantly increase website development costs.
If you decide to build a real estate website, such as Zillow.com, the development costs will range from $8,000 to $25,000. In this case powerful frameworks are used. We prefer Laravel, based on PHP. It has a high level of security and high performance. The best way to create a great real estate IDX website at an affordable price and with high quality.
Real Estate Website Support and Maintenance (IDX)
Each web development and web design company has its own hourly rate.For example, in the US, prices range from $80 to $200 per hour worked, in Eastern Europe from $20 to $40 per hour. This allows you to save significantly on support, especially if you have serious plans to improve or update the current project.
Lead Generation for Real Estate Websites
See also: How to Create a Professional Email Address for Your Blog (FREE)
As you know, sales are the key to the development of any business. A professional real estate website can attract potential clients, but first and foremost you need to generate traffic. There are two types of traffic attractions: paid and free.
Get paid for: 1. Digital Marketing. 2. PPC (Pay Per Click) Google AdWords. The average cost of the click is $2 to $5 (real estate industry)
3. Facebook Ads. The average cost of the click is $0.5 to $2. 4. SEO. It takes 3 to 6 months to get the first results. Cost: $500 to $2,000 per month.
In our experience, Facebook ads are the most effective. It is very important to set the target audience correctly. But with organic SEO, you can achieve a lot more in the long run.
So let’s look at the free options: 1. Subscription forms and email marketing campaigns 2. Lead capture forms 3. Real estate cost calculator. Less than 5% of all companies use calculators and this already implies your great advantage over them, so why not give it a try? 4. Intuitive design. Allows your users to easily find information and consequently go through all stages of conversion stages.
Conclusion
As you can see, real estate website development can have very different prices. The simplest template design website can be made for $300 to $500. In this case you have several pages with a contact form. Well suited if you don’t have a web development budget. The cost of a professional website that can bring you customers starts from $1,000 and depends more on the number of features you want to implement. At Merehead, we combine both real estate location lead generation options to help you and your business get a big step ahead of your competitors.
See also: Cost to Develop a Marketplace App Like TaskRabbit
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