Wondering how to send bulk emails in Outlook? You are in the right place. Today we’re going to see how you can use the ISP to deliver bulk email campaigns to your audience.
But before we do that, it’s important to know that while it’s a simple and free solution is, but sending large number of emails to large number of recipients via Outlook does not come without certain limitations and problems.
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To help you with that, let’s look at today :
- How to send bulk mail in Microsoft Outlook
- Why Outlook is not the best solution for bulk mail
- What is the best alternative for sending Bulk email
Now let’s see how to do it in the following step-by-step guide:
How to bulk send -Emails in Outlook
To use this method you need access to MS Office and especially Microsoft Word. You don’t need any additional software as the whole process is done via the mail merge option in the document.
1. Write your email copy in Word
The first step to sending your email messages to your recipients via Outlook is to create a new Word document and add your copy.
You can either start from scratch or use a cold email template like this:
2. Select the Mail Merge option
Now that you have your email body ready, it’s time to move on to the next step. This is where you need to find the “Mail Merge” option.
This is located on the “Mailings” tab. Click on it and then on “Start Mail Merge”. From the drop down menu you need to select the type “Email Messages”.
If you click this, your Word document will look like this:
Alongside your copy, you can also add a greeting line and insert merge fields to personalize your email message. You can find the options for this in the sections “Write & insert field”:
Now let’s see how to add your contact list.
3. Select your email recipients
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Next you need to click on the “Select Recipients” tab, located under the “Start Mail Merge” option.
Here you can choose between three different options. Let’s see how you can use each of them:
- Enter new list:Use this option to manually insert your recipients’ contact information via the dialog box, e.g B. name, address, company, etc. You can also add and delete numerous entries, search for contacts and customize your columns. Then save your new list to your computer.
- Use an existing list: If you already have your list in a CSV file, you can easily upload it. For this method to work, make sure you’ve correctly pasted the details of your contacts into your Excel spreadsheet, including the recipient’s name and email addresses.
- From Outlook- Select contacts: Likewise, if you already have Outlook contacts set up in your account, you can select them to save time.
4. Click Finish & Merge and send your campaign
After adding your subscribers, you need to select the Find & Merge option on the right side of the ribbon. Here you need to click on “Send email message”.
Then you will be prompted to choose where you want to send your email and add a subject line. Also, you can select the preferred email format (HTML or plain text) from the drop-down menu.
Finally, click the “OK” button and your bulk email is up the way to your recipients’ inboxes.
And there you have it! Now you know how to send bulk email in Outlook in 4 easy steps! But wait, we’re not done yet.
While this is a simple process, sending bulk email through Outlook isn’t your wisest choice. Below we look at some of the disadvantages of this method and what you can do instead.
Why you shouldn’t bulk email in Outlook
After learning how to bulk email in Outlook, expect that we ask you to do it. However, this is not the case here. The above method has some disadvantages that you need to know before you implement it.
So, if you are serious about email marketing, you should not consider it for the following reasons:
- Daily sending limit: Like Gmail and Yahoo, Outlook has a daily sending limit of 300 emails. This will impact your email marketing efforts and prevent you from developing a consistent email schedule.
- No email design options: Outlook will do excellent for sending plain text emails to your audience. Nonetheless, missing out on the opportunity to deliver campaigns with high-quality visuals, graphics, and advanced elements (countdown timers, etc.) is a huge minus for modern email marketers.
- Bad Email deliverability: Your deliverability determines whether or not your messages end up in the inboxes of your subscribers.
- Risk of being blacklisted: Campaigns sent by ISPs like Outlook and Gmail pose a high risk of being flagged as spam and even blacklisting you.
- No personalized messages: Personalization is a driving force behind digital marketing. While you can add simple tags to make your emails more user-friendly, adding a name isn’t as effective as displaying content tailored specifically to the recipient’s needs.
As you can see, sending bulk email is not the best option as it has certain disadvantages that a dedicated email provider doesn’t have.
Also, email blasts like sound like a great solution to reach a large number of people. However, in the age of personalization, sending targeted email marketing campaigns is more efficient and produces better results.
So now that you know that. What’s the alternative? Let’s see!
Why Moosend is the best solution for sending bulk emails
Your Outlook email account may offer you the Ability to send email blasts in simple steps. Still, choosing a dedicated email service provider like Moosend is a far better option as it gives you the tools to create and automate your campaigns.
Want to try it? Make sure to sign up for a free account to try it out.
Now let’s see what a bulk email tool can offer you, to empower your email marketing efforts:
Email Design Options
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Outlook is great for emailing your target audience to reach. However, as mentioned above, there is so much you can do with it, especially when it comes to email newsletter design. An email platform provides you with an advanced email builder that allows you to create beautiful and engaging email designs that will boost your conversion rates.
Besides If you’re not particularly good at creating a campaign from scratch, you can choose a pre-designed theme to get you started. Moosend’s email newsletter templates are great for beginners who are just getting started. You can choose from a variety of templates for different industries to simplify newsletter creation. On the plus side, you can also create your own designs and save them to your library for later use.
Email List Management
Your contacts too is important to promote good email list hygiene and keep your sender reputation and deliverability intact. As mentioned above, you can add your recipients in Outlook manually, import them via a CSV file, or add them from your Outlook contacts. A dedicated email tool with email list management features gives you much more than just adding contacts.
Among other things, it simplifies the tedious process of sending your emails, keeps Clean your lists by performing various bulk actions, adding custom tags and more. Email List Manager is a powerful tool that can help you start segmenting email lists. Let’s see more about it below.
Personalize emails through segmentation
Segmentation and personalization are an email marketer’s most powerful weapons, um deliver better and more relevant content to their audience. An email service provider allows you to group your contacts based on demographics such as age, gender, and so on. This opens the door to personalized email marketing.
As you know, one size fits all – all messages are no longer effective. Consumers need to recognize the value of a message in order to take action. So, sending bulk promotional emails will not get them. Advanced personalization allows you to create messages that are relevant to your audience’s needs. This way you will increase your conversions and build a loyal customer base who are happy to interact with you.
Advanced Reports and Analytics
One of the things you need to boost your efforts is data! Gathering key insights about your campaigns is essential to optimizing your marketing efforts as a whole. With a dedicated email tool, you can track key email marketing metrics like: B. opens, conversions, click-through rates and more.
By monitoring these, you can make important decisions that affect your email marketing strategy and your success. In addition, by collecting data, you can perform a variety of tests, such as: B. A/B testing. Let’s see more below.
Optimization tools (A/B testing)
Email marketing is a process that is constantly being refined must, as people’s preferences are constantly changing. To stay up to date with what your recipients wants and needs, you need to find out what they like best.
With an email marketing tool, you can use a to find out what your audience wants loves process called A/B testing. This allows you to send variations of the same campaign to see which elements resonate better with your audience. Optimization tools like A/B testing are one of the greatest benefits you can get from an email service provider and something that is not possible with Outlook.
Converting email Create campaigns
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Although sending emails through Outlook is easy, it may not be the best option for you. Email marketing is one of the most profitable channels with an ROI of $42 for every $1 you invest in it. So, taking full advantage of it and getting it right is a must for your business to thrive.
If you’re looking for a great alternative that’s both scalable and affordable, you can check out email marketing Try Moosend’s tool. This allows you to create professional email campaigns, manage your contacts, automate your processes and build solid relationships with your audience.
Frequently Asked Questions – FAQ
Now that you’ve figured out how to send bulk email in Outlook and why you shouldn’t, let’s take a look at some key questions:
1. How do I send a group email without showing the addresses in Outlook?
To hide your recipients’ addresses from each other, you need to create a non-disclosed recipient contact. Then you need to create a new email, add your unknown recipients to the To field and add additional contacts to the Bcc option.
2. What is the limit for sending emails in Outlook?
You can send a maximum of 300 email messages per day. For Microsoft 365 subscribers, the daily recipient limit is 5,000, with a maximum of 500 recipients per message.
3. What is the best alternative to bulk email in Outlook?
The best way to send and deliver your bulk email campaigns is with a bulk email Marketing service like Moosend. This way, you ensure your campaign reaches the inbox and avoid common problems such as: E.g. marking as spam.
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