YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo.
The first video to hit the platform was uploaded was “Me at the Zoo” with Karim. At the end of the year, YouTube was hosting over two million videos per day on its site and had an average of over 20 million daily active users.
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It wouldn’t be long before Google bought out YouTube and took over the startup for 1, $65 billion at the end of 2006. What was then considered a tremendous reach for a startup that had shown neither the ability nor the interest to turn a profit is now recognized as one of the smartest acquisitions of the past two decades.
Time magazine included YouTube on its cover for Person of the Year that same year. The person in question was “you”, specifically the content creator, with the cover featuring a mirror rather than YouTube itself. As YouTube grew, it added more features to serve content creators, such as: These include ratings, comments, embed features, live streaming and revenue sharing.
Many celebrities got their start on YouTube, with vlogging, gaming and comedy initially being the most popular type of content. YouTube today has hundreds of channels with millions of subscribers on almost every topic, with the top-grossing channel of 2021 being a children’s toy channel called Ryan’s World.
In 2014, YouTube launched a premium service with the goal to reduce revenue loss from ad blockers. YouTube Red was unsuccessful in its mission, reaching fewer than 10 million subscribers before relaunching as YouTube Premium. YouTube Premium, which bundles ad-free TV with YouTube Music, reached 30 million subscribers in 2020.
YouTube also branched out into live streaming around this time to stem the growth of Twitch as a video entertainment platform. Twitch still leads the way in terms of game streaming, but YouTube’s live streams have become another way for channels to engage with audiences.
YouTube also recently launched shorts, own clone of TikTok which has slightly different user interface and shorter videos. Some analysts consider it a competitor’s best chance to outperform TikTok simply because of YouTube’s massive reach with over two billion active users.
We’ve collected data and statistics on YouTube. Read below to learn more.
Key YouTube Stats
- YouTube generated $28.8 billion in revenue in 2021, a 46% increase over year-on-year
- Over 2.5 billion people access YouTube once a month
- The YouTube channel with the most subscribers is T-Series, but Mr. Beast scored the most in 2021 largest revenue
- YouTube Premium reached 50 million subscribers in 2021
YouTube overview
YouTube revenue
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YouTube has reported revenue growth of more than 30% in the past four years. It generated $28.8 billion in 2021, a 46% increase over 2020 figures.
YouTube Quarterly Revenue Q4 2018 – Q1 2022 ($Bn)
YouTube Annual Revenue 2010-2021 ($Bn) )
Sources: Alphabet, Social App Report, WSJ
YouTube Channel Revenue
The YouTube Channel Mr. Beast was the top-grossing channel in 2021 at $54 million. Jake Paul and Markipiler took second and third place, respectively.
Top YouTube Channels by Revenue 2021 ($mm)
Sources: Captiv8, SocialBlade and Pollstar via Forbes
YouTube Users
YouTube reached 2.5 billion active users in the second quarter of 2021, making it one of the most popular apps in the world, behind only Google and Facebook in the Total usage.
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Quarterly YouTube users Q1 2010 to Q1 2022 (mm)
Annual YouTube users 2010 to 2021 (bn)
Note: This includes monthly active users. Source: Company data, Social App Report
YouTube Premium subscribers
YouTube Premium combines music streaming without video ads and is available at the same price as Spotify. It reached 50 million subscribers in 2021.
YouTube Premium annual subscribers 2015 to 2021 (bn)
Note: YouTube introduced Premium in 2018 after failing to add subscribers with YouTube Red had. Source: Edison Trends, Company Data
YouTube vs. Social Apps: Users
Want to learn more about Social Apps? Check out our social app report
What is the most subscribed channel on YouTube?
T-Series is the channel with 176 million subscribers most subscribers on YouTube February 2021
What is the most viewed video on YouTube?
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Baby Shark Dance by Pinkfrog Kids’ Songs and Stories is the most viewed YouTube video in March 2021 with 8 .5 billion views
Where does YouTube rank for global engagement?
Alexa and SimilarWeb both rank #2 in global engagement for YouTube, behind Facebook
Where does it rank YouTube viewer male to female ratio?
YouTube viewer male to female ratio is 11:9 (We Are Social/Hootsuite)
How many times has YouTube been downloaded?
YouTube has been downloaded over five billion times despite being preinstalled on Android devices
How many YouTube channels have over 250,000 subscribers?
Over 65,000 YouTube channels have reached 250,000 subscribers
What is the average video length of a YouTube video?
According to the Pew Research Center, the average video length is 12 minutes
How many Content is uploaded to YouTube every minute?
500 hours of content appears to be uploaded to YouTube according to The Street
What was the first te YouTube video that reached a million views? ?
A Nike ad feat he footballer Ronaldinho was the first to hit a million (The Drum)
What was the first YouTube video to hit a billion views?
South Korean artist PSY’s Gangnam Style was the first to hit $1 billion
How much is YouTube worth?
YouTube could be worth anywhere from $140 billion to $300 billion, if it were spun off into its own company (VentureBeat)
See also: How to Start a YouTube Channel for Kids [2023 Quick Guide]
Other Video App Data
- HBO Max Revenue and Usage Statistics (2023)
- Hulu Revenue and Usage Statistics (2023)
- Netflix Revenue and Usage Statistics (2023)
- Video Streaming App Revenue and Usage Statistics (2023)
- Twitch revenue and usage statistics (2023)
- TikTok revenue and usage statistics (2023)
- Disney Plus revenue and usage statistics (2023)
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