If you’re thinking about taking your side hustle to the next level this year, a stunning logo design can help turn your business idea into a profitable venture. This begs the question: How much does a logo cost?
From DIY design to collaborating with a graphic designer or agency, the cost of a logo can range from $2 to $2500, with multiple options in between. Middle options include buying a logo from an online logo maker (from $20) or a design crowdsourcing website (from $99).
Reading: How much do you charge to create a logo
But the truth is, there are so many There are variables that affect how much you pay for your logo design. Here’s what you need to know before deciding how to create your logo.
Price Factors for Logo Design
Designing a logo with or without outside assistance is an iterative one and multi-step process of research, brainstorming, sketching, and various design concepts.
Therefore, custom logo packs can vary not only in price—ranging from relatively free to several thousand dollars—but also in the time and effort required to obtain them The work done will vary wildly.
There are many factors that affect the cost of logo design.
Don’t worry – we’re here to walk you through the cost of the Logo Creation and What Each Cost Guide Option Includes.
Option 1: Do It Yourself
If you’re looking to expand your design skills, you might want to try creating your own logo. But creating a logo design that fits your brand and can be used across channels is a challenge.
The biggest expense will be your own time creating a logo on paper and choosing the right design software to use create the sketch life.
We want to warn you that there is a reason people pay to design logos. It’s not easy, especially without a design background.
The good news? You have complete creative control, and there are online tutorials to hold by your hand as you learn new software (like the one below!).
Sketch
Mac OS only Available X, Sketch costs $99 USD for a one-year license. The vector-based design software allows you to export your logo in a variety of formats: PDF, SVG, PNG, JPG, and EPS. While Sketch is gaining popularity in the design community, it’s not a print design tool as you can’t export logos in the printer-friendly CMYK colors.
Adobe Illustrator
Illustrator is the The design industry’s app of choice for vector graphics and is designed to work with other Adobe programs. You can export your work in over ten formats for digital and print use. Access the software with an Adobe Creative Cloud membership for $20.99 per month on an annual planor $31.49 on monthly usage.
Vectr
Vectr, a free (but simple) vector graphics editor, can be downloaded to your desktop or used online. The program offers helpful in-app lessons. Files can be exported in both raster and vector formats, including AI, PNG, JPG, and SVG.
Canva
Canva’s paid subscription costs $149.00 CAD per year or $12.95 CAD when paid monthly. The program offers 1000+ customizable logo templates and lets you download your finished work as a JPG, PNG, PDF or GIF. p>
Option 2 : Buy and customize a logo template
Pre-made templates reduce the effort and time required to create a high-quality logo from scratch .
Because you need software to customize the design, most template logo files are compatible with Adobe Illustrator. Again, you need a paid subscription to these programs. It will then take some time to change the colors and change the general text to your brand names.
These templates can contain more than just a logo and offer a branding package and designs for social media. Make sure you read the template description to know what you’re getting, including what types of files are included.
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And remember: Using a template means , that other people could have a very similar logo to the one you have chosen. We don’t want you to spend your hard-earned money on an overused and unoriginal design!
Creative Market
There are over 49,000 logo templates on Creative Market, designed by explore just $2 to $500 range. Most of the templates cost between 19 CAD and 39 CAD. This cost includes a pack of two license options: Standard for businesses that don’t exceed 500 sales, and Extended for unlimited sales. Expect to pay 3x the listed cost for the extended license.
Adobe Spark
Adobe Spark has hundreds of logo templates advertised as free.The catch is that you have to pay Adobe Spark software at $9.99 a month to edit it. Adobe Spark was built specifically for users with a strong design flair who want more control when designing their own flyers, social media graphics, and even videos!
GraphicRiver
With almost 58,000 templates GraphicRiver sells low-quality templates from around $10. High-end bundles that can hit the $200 mark. Most of the non-exclusive logo packs on this site cost $30 to $50 and come with vector-based files.
Etsy
On Etsy you will find a variety of logo design templates to choose from ranging from $15 to $250. Some sellers will work with you to customize your design for an additional fee. Pay attention to the type of file you receive. Ideally you will get the source file or a vector file so that you can modify or scale it as needed in the future. In some cases, sellers offer files in Adobe Illustrator and even Canva.
Option 3: Use an online logo maker
Without the need to buy or learn design software, Logo maker might be the cheapest option out there. Some websites charge absolutely nothing to use the service – you only pay when you’re willing to download the logo files.
An online logo maker (like Looka’s!) can create hundreds of logo variations create by providing basic information about your business and design preferences; You can then edit and tweak the mockups you want.
But be careful: even if logo makers run in a low price range, the quality of the designs can vary drastically. There are freebies on though in the market, a paid option is more likely to provide you with the correct files you need to safely use your logo. Also, you likely have additional customer support with a paid option should you have any questions.
Looka falls into this category, offering a simple PNG logo pack for $20 and $65 USD for a high-resolution logo pack with PNG, EPS, SVG, and PDF files (more pricing info here).
You can also subscribe to the Brand Kit, which gives you hundreds templates for branded flyers, invoices, business cards and social media graphics. Design the look you want in seconds and use these designs to market your business effectively.
Option 4: Crowdsource the design
Think of crowdsourcing as a competition: you post a detailed logo letter to a community of designers, including the price you are willing to pay for a design. Freelancers can then submit their unique designs to be selected.
Once a design is complete, the designer sends your logo in multiple file types to launch your business. Logo cost may vary here, let’s look at some options.
99designs
99designs runs seven-day competitions divided into two rounds: Qualifiers and Finals. You have the opportunity to provide feedback to designers and review final submitted designs for up to two weeks before selecting a winner.
Four different logo packs range from $399 to $1,699. The most expensive option is exclusive to so-called “top-level” designers. You must prepay for your design contest (before receiving logo files). But it comes with a money-back guarantee.
DesignCrowd
You can set a deadline of three, five or 10 days for your design contest on DesignCrowd and provide a detailed design description. Start a contest for $129 and you can expect to receive up to 50 designs from a handful of designers. They also offer a money-back guarantee.
DesignHill
At DesignHill, crowdsourcing a logo starts at $249, while top designers go for $699. Although you can choose the duration of the contest according to your needs, you must pay the cost up front.
Option 5: Hire a freelance logo designer
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If you choose a freelancer type, you will Work with an expert to create a professional logo design. You will see several concepts come into play. Depending on the skill of the designer, a fresh logo can cost anywhere from $250 to $2,500. When choosing a freelancer, remember to pay attention to how much experience they have and how they’re billed (hourly vs. per project).
A freelancer with less experience will likely charge less, but you will may not work as smoothly as the process you are looking for.
Across different platforms, there are online communities of designers that you can search to find one that suits your needs. But remember that this will take some time!
Dribbble
Despite offering a free basic membership to search for employed designers, Dribbble charges $299 per month or $199 per month for a basic designer search package.
About the platform, you set how much you’re willing to pay, what type of work is required, and what level of experience you’re aiming for. Designers set their own hourly rates, which can range from $15 to $200 USD per hour based on their experience.
Fiverr
You set the style, file format, price range and design deadline through Fiverr, you then have to prepay a designer for his work. Costs typically range from $25 to $150 per hour (depending on your currency). Fiverr offers three Packages – Basic, Standard, and Premium – each come with their own theme and file download options. For a basic logo design, packages typically cost between $50 and $100.
Upwork
Most designers are billed as the world’s largest freelancer marketplace charge between $10 and $200 per hour. A basic account is free apart from a 3% transaction fee.
If you upgrade to a Pro account, Upwork selects Freelancer for a $500 flat fee and an additional 20% transaction fee. Upwork also allows you to hold your funds in escrow, meaning designers must complete the job to get paid.
Option 6: Hire a logo design agency
The most expensive logo option on the market is to hire a company to do the work for you.
Agencies charge from $2,500 for a professional logo design, some cost between $5,000 and $10,000. That can be prohibitive for someone looking to add a side hustle to their 9-to-5 ” alt=”Logo Design Agency Illustration” />
If you’re considering an agency, here are a few things to keep in mind :
- The Down Payment: Expect to pay up to 50% of the cost of a logo design before an agency starts work.
- The Contract: Not all agencies will ask you to sign a contract, if you do you will be legally obliged to pay the full fee once the work is completed.
- Time: Assisted by a design team, an agency can take their time to create your logo, allow at least a week before you see mockups.
Additional costs to consider
After your logo is ready, you should complete your company’s visual identity with custom ones n Designs for social media and business cards. Establishing brand guidelines and getting a brand might also be on your list.
These costs can add up quickly, so keep this in mind when selecting (and budgeting for) a logo creation option.
How will you use your logo?
Before making a choice, take a step back to figure out how you will use this logo across channels and brand applications.
Will your logo only live digitally or do you plan to print it on business cards and other marketing materials? The answer to this question can change the type of logo file formats and color variations needed.
There are two basic categories of image files: raster and vector.
Raster files are measured in DPI (dots per inch) and have the file extension .jpg, .png, or .gif. Since raster files are based on a pixel grid, there is a risk that your logo will be distorted if you resize the image.
Vector files, on the other hand, can be scaled to any size without loss of quality – from an Instagram profile picture to a subway station ad. They can be opened, edited and saved in various programs and have the file extension .ai, .eps, .svg or .pdf.
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