5. Plan your site
Planning your site is incredibly important. Your website works like a family tree; the parents (your home page) take center stage and the children (different pages) branch out from there. So you need to know how to move website visitors from one page to another.
Sitemaps are also necessary for the designer as he needs to know the depth and structure of the site. Once the sitemap is drawn, the designers can refine it and make sure the navigation makes sense.
Reading: How to create a website guide
Although site mapping can be time consuming, it is essential for developing a smart website that is easy to navigate and navigating is essential that your customers will find easy to use.
Regardless of that, it’s a good idea to have a home page and a “Contact Us” page. Additionally, your sitemap will depend on the goals you identified earlier in the process.
See also: How to create a logo in PowerPoint
Here are some ideas to help you get started with your website creation process:
- A “squeeze page” that asks the visitor to enter their email address, potentially to access downloadable content or receive a discount code
- A lead capture page where people enter their name and enter their contact information so you can contact them for more information
- Product or service information pages may be added to your Mailchimp business and appointments site
- An “About Us” link Page with information about your company
- A page for customer testimonials and reviews
- A pricing page, which is important for companies that have subscription or service levels
You can also create coordinating landing pages with targeted brands ting actions. For example, if you’re running a campaign to promote a specific category of products, you can create a landing page for that category and showcase the items you’re promoting. You can even add promotional prices.
Mailchimp allows you to publish an unlimited number of web pages for free, so there are no limits to how you can design your website. You are free to decide what kind of pages you want and how users can navigate from one page to the next through personalized website navigation.
Plan Page Design
Now that you have the basic framework Once you’ve designed your website, it’s time to start planning the layout of each page. Will the page contain graphics, columns, videos or even testimonials?
Each page should be thought through and designed using a website wireframe. A wireframe is like a schematic for the page. It serves as the basic structure of the page, so you can ensure that the customer can easily navigate through your website.
6. Choose a web design that fits your brand
See also: How to Zip and Unzip Files in PHP
Your website is one of the best tools for establishing your brand. It highlights all the key elements of brand identity:
- Logos
- Typography
- Color
- Packaging
- Written content
The look and feel of your website ties all of these elements together – yes, including the packaging, as long as you have some sort of product or service page with images. Together they show your brand’s personality.
Your identity needs to be consistent, especially when your business is new and you are building your brand. A consistent look and feel helps attract new customers to your brand. People are drawn to different brand aesthetics, from graphic style to color scheme. You’ll even engage with different people depending on whether your brand is formal or informal, contemporary or classic, etc.
When you build your website through Mailchimp, you have a wide range of templates to choose from Themes, designer-approved fonts, and color palettes. You can also customize the font and color scheme to match your brand aesthetic.
Pro Tip: Keep the color, font, and graphic style the same on all your landing pages. You can still vary the layout and image selection, but this way your brand identity stays consistent.
See also: How to Create a Portfolio Site on WordPress (In 8 Steps)
.
