Everything you need to know to start your practice online
When you are just starting your chiropractic practice online, it can be overwhelming to know where to start and how you can get the most out of your investment. A great chiropractic website can be a powerful marketing tool, but a bad website can be expensive fun and months of frustration.
Over the years we’ve built nearly 1,000 websites for chiropractors and that’s how we have one pretty good sense of what works and what doesn’t work. In this complete guide we will discuss the key elements required for a great website and how your website is the foundation of a powerful chiropractic marketing strategy. With this information, you’ll be much better informed on how to proceed with your website, and you can save time and money by asking your hosting company the right questions.
Reading: How to create a chiropractic website
Step 1: Choosing a domain name
Before your new website goes online, it must have an address or URL. Print your domain name on your business cards, offline marketing and your patients in Google search results.
To help you choose a good domain name, we’ve put together the domain name of your Choose a chiropractic clinic.
Step 2: Set up email addresses
It sounds simple, but there are a few important things to keep in mind when setting up your email. Your email address will be the one you will use to communicate with patients, so it’s important to set it up correctly.
Learn more about email at Setting Up Your Chiropractic Email Addresses
Step 3: Choosing a Platform or Hosting Company
Every website needs a server where your site files exist and are publicly accessible, and there are literally hundreds of different options.
This is one of the most complicated parts of getting started with your new website. Should you build it yourself? Should You Use One of the General Hosting Services? Should you have a custom website built?
See also: How to Build a Financial Website
Choosing the right platform early in your website development process can save you a lot of time and money down the road, and it can actually mean the difference between a successful website or something other things that harm your practice.
Step 4: Get SSL
Google now requires websites to have HTTPS or SSL installed for security reasons. SSL is a web protocol that encrypts communications between your patient’s web browser and your web server. There are a few reasons this basic security is required, and we’ll cover them in more detail here in our SSL coverage.
Step 5: Editing Your Website
Your website will be a CMS ( Content Management System) that simplifies adding, deleting and changing pages and posts on your website. Most platforms include this functionality, but there are some custom themes that may not. It’s important to ensure that you or your staff can make changes to your site without needing your webmaster’s help.
Also make sure your CMS allows embedding video and scheduling features.
Step 6: Optimize your website for mobile devices
Over half of all traffic to your website will come from phones or tablets, so you need to make sure your website is optimized for these devices . If a patient tries to visit your website and it’s too difficult to read on mobile, they’ll leave and find another doctor. Read more about responsive chiropractic website design and why it’s a necessity these days.
Step 7: Take professional photos
When people search for a new chiropractor, they look at websites and find a doctor who looks professional and competent. Too often we see websites with poor quality and poorly lit photos.
Your website is the first impression most people will have of your practice, so spend the money to get professional photos of you, Let your staff do it, and your office.
Step 8: Create content
Having a great chiropractic website means nothing if your patients can’t find it! Getting your website online is just the first step.
See also: How to Add PHP in WordPress: 4 Easy Methods
There are many, many aspects to successful online marketing for your practice, but the first is to have content on your website that helps Google Index and rank your website well.
The first step in creating content is to write about how you can help patients with their health problems. Patients come to your website for a reason: They are looking for an answer to a problem. Provide those answers with articles, blog posts, and videos about how chiropractic care works and how you’ve helped other patients with similar issues.
Additional Reading:
Content Marketing for Chiropractors
Step 9: Tell a Story
What inspired you to become a chiropractor? How have you helped patients? What do you love about your job?
People love stories and want to get to know you before they come on their first date.Create content about your work on your website.
Additional Literature:
Create a Great About Us Page for Your Chiropractic Website
Do you have any questions or need help?
We are here for you. If you would like information about our affordable chiropractic websites or chiropractic marketing, you can call us at (800) 295-3346 and we’d be happy to chat.
See also: How Much Does A Website Cost? (2023 Guide)
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