Want to invest in new ways to monetize your sites? In just a few steps you will learn how to add ads to your website with Google AdSense. The more traffic you have, the better the chances of making a big profit from ads. Enjoy your website’s visibility to increase your sales.
What is Google AdSense?
Reading: How to create a website ad
One of the most important platforms if It comes down to adding ads to your site is Google Adsense. It consists of an advertising program created by Google where customers pay to promote their ads on various websites.
Blogs and website owners have an opportunity to make money by placing these ads on their pages without having to worry about selecting the ads or finding companies interested in their field .
Google takes care of everything, it selects the ads to be displayed according to the audience and the content of the website.
How does Google AdSense work?
Before Google confirms that your site is compliant and you create your account, you have the opportunity to choose the types of ads you want on your site and where they will appear, for example at the top of the page, on the sides or at the bottom.
Google will use your Ad Rank, which is determined by your price-per-click bid and your Quality Score, to determine which ads to show on your site. Your Quality Score is analyzed using keyword click-through rate.
After the ads are placed on your page, you’ll receive bids based on the bid types of the ads shown, which can be: cost per click (CPC), cost Impressions per 1000 (CPM), Active View CPM and Cost per Engagement (CPE). You get paid monthly for the ads.
Steps to insert ads on your website
1. Verify that your site meets Google AdSense requirements
To add ads to your site using Google AdSense, you must meet the platform’s eligibility requirements, including:
- Have your own unique content;
- Do not post illegal content;
- Do not violate copyrights;
- Do not contain malware or adware.
Sites that contain adult content, sell drugs, alcohol, tobacco, guns, ammunition, or display hateful content are also not eligible to be publishers on Google AdSense.
2. Sign up for Google AdSense
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Once you’ve verified your site against Google AdSense policies, it’s time to create your account. Go to the platform, click on “Start now” and start the application process. If you have a Gmail account or use another Google service, you already have an account.
You must do the following do to fulfill the required information, including your telephone number and mailing address, associated with your bank account in order to be able to receive payments. Then simply connect your website to Google AdSense by pasting a code that you will receive.
To know how to paste the code, if you use a website builder like WordPress, they usually ask a ready guide on how to do it so there are no mistakes. It’s easier than it seems, you don’t need to be a programmer to do the job, don’t worry.
3. Select the ad types you want to display
Once your Google AdSense account is fully set up, you’ll need to wait for Google to approve your request and verify your information. It may take between 2 and 4 weeks but you will be notified when your account is activated.
Now you can configure the type of ads you want to show on your website. To do this, enter your account, click “Ads” in the right-hand menu, and then click “By ad unit”.
On this page, you can see multiple ad formats such as “display ads”, “in-feed ads” and “in-article ads”. On the Google AdSense page, you can review the properties of these ads to understand which ones better suit your site.
Once you’ve selected the ad type, you can set the size, style, whether fixed or responsive, and other details. When in doubt, Google will give you recommendations based on the most popular ad sizes.
4. Place the ad on the page
Once the ad is fully configured, all you have to do is click “Create” and you’ll get the HTML code of the ad. Copy it and access your website to paste the code on the page where you want it to appear.
The process of positioning the ad on the page depends on the website builder or CMS you are using. For example, on WordPress websites it is possible to use a widget to drag the ad to where you want it to appear. Before you finish editing the page, verify that the ad is placed correctly, and then publish it.
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To decide where to place the ads, consider the heatmaps of your pages to know the areas that are more likely to grab the audience’s attention and thus increase the likelihood that the ads are clicked.
5. Use the Auto ads code
If you don’t want to bother with choosing ad types, another option is to opt for the Auto ads code. Click View, then By Site, and then Get Code. After that, copy the code snippet and paste it to your website pages.
Google determines the best size, position and type of ad to place for you. The downside is that you don’t have control over where the ad appears on each page, but on the other hand, it saves you time.
6. Invest in conquering organic traffic
Now that you’ve learned how to add ads to your website, it’s necessary to learn SEO Best Apply practices to improve your pages’ visibility. When you get more organic traffic, your Quality Score improves and you can benefit more with Google AdSense by getting more clicks on the ads.
Never click on your own ads, this is considered fraudulent and may result in you being removed from the platform. The best way to invest in creating quality content is to engage with your audience and drive more visitors to your pages.
Keep your website up to date and develop strategies based on the use of keywords that are relevant to your target audience and the topic of your website.
7. Get paid
You’ll get paid monthly by Google AdSense, but only when earnings reach the minimum payment threshold. If this is the case and all of your billing information is correct, the payment will be issued between the 21st and 26th of the month. If you haven’t reached the threshold, your earnings will be accumulated until you have.
Keep your website updated
Now that you’ve learned how to add ads to your website, don’t make the mistake of thinking you only need to add ads insert and expect the profits . In order to make money from AdSense, it is fundamental to think about marketing strategies to increase organic traffic.
Your website must be regularly updated and maintained with quality content. Know who your audience is and what their needs are so you can create content that matches their interests.
Don’t forget to apply SEO, which helps search engines identify your pages as relevant and rank better to appear on the first search results pages for multiple keywords.
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