We all know the importance of an attractive website. Your website is where potential clients make decisions about working with you; they want to connect with you, learn more about what you offer, and whether your services meet their needs.
It’s important for website visitors to interact with your content. You want them to feel connected, click around, stay on your site… and eventually book your services.
Reading: How to create a website for online quiz
So what can you do to strengthen that online connection? How can you get potential clients one step closer to working with you?
The answer is engaging content!
Intriguing content can include anything from compelling images to a helpful blog -posts. But I challenge you to find creative ways to engage with your audience.
Today I want to share one way you can provide helpful content, learn more about your audience, and build engagement: an interactive website quiz!
Who doesn’t love an online quiz? I’m always the first to click: what’s your interior style? Which wine suits your personality? What kind of cheese are you? I need to know!
Quiz also give you valuable insights into your customers: What are their goals? where do they fight A well-structured quiz can give you insight into their needs – needs that you can solve through collaboration.
Creating your quiz
Here’s the good news: creating a website Quiz is SO EASY! (Click here for full instructions)
I use Interact to create engaging content, learn more about my website visitors, and convert leads. Let me walk you through the process…
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1. Brainstorm Quiz Topics. I made a list of relevant topics that could help my audience and help me learn more about their needs. Then I broke those broad topics down into possible quiz topics.
With
Interact you can create personality quizzes, assessment quizzes, or assessment quizzes… so I tried to find a few ideas for each Kind of quiz.
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I decided to create a quiz called “What is your creative strength?” I thought my audience would enjoy this quiz and their results would also help me target future content on their creative strengths and problems.
2. Define your results. What are the possible results of your quiz? I chose 5 different outcomes. Each question in my quiz relates to one of these 5 potential creative strengths.
3. Choose and customize a quiz template. Interact offers a variety of pre-made templates that you can customize to suit your needs. Personally, I’ve opted to “start from scratch”… but the interface is still incredibly simple, even without a template. I’ve added my brand fonts and colors to give it a custom feel.
4 . Create your questions. I chose to create my questions directly in the Interact Builder. I wanted to learn more about how creative entrepreneurs perceive the world and how they approach problems, so I did a little brainstorming to think about how each of my 6 “creative strengths” would respond to different situations. For example: “I do my best work when…”
You can assign each answer to correlate with a result. Most of my questions had a 1:1 ratio: each answer had a specific creative strength in mind. However, Interact also allows quiz answers to correlate to more than one result (which came in handy for some questions!)
With Interact also allows you to present images or custom graphics. An additional visual component helps engage your audience and adds a fun, personalized touch to your quiz.
I chose a straightforward personality test for this quiz… but Interact delivers also branching logic. I can only imagine the possibilities! The branching logic allows you to get very specific with your audience.
My website quiz was 10 questions long. This is probably a little longer, but I felt it was necessary to get a real feel for these results. You could easily create a website quiz with five questions or fewer that would make it easy for your audience to engage with just a few clicks.
5. show results. I’ve chosen to make my quiz results instantly visible: viewers have the option to add their email address (so I can send them more tips on creativity and creative entrepreneurship!), but they don’t have to… “Skip this step” is an easy option.
Once submitted, viewers will be redirected to individual website pages I’ve created for each creative strength. This allows me to better customize the experience with tailored content on my site – personalized for your creative power.
Publishing Your Quiz
I used Showit to create a simple landing page for my website quiz Interact creates a simple embed form so you can add it to your Showit site in just a few clicks – and it looks seamless with your theme.
I’m also planning to put some quizzes on existing pages of my website (since you’re using that embed quizzes right there on a website canvas!).
I will be promoting this on Instagram and some of my favorite Facebook groups. I have a feeling this will be a fun quiz for these groups!
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Use quiz results
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How can I now that I have results from my audience did they put it to good use? First, I offer quiz takers an incentive to sign up for my email list if they want to receive more content. Now I can continue to build our relationship and like-know trust factor through direct email messages that address their needs.
Interact makes it easy to share your favorite email Mail marketing system (for me that’s Flodesk!). You can even break answers into separate lists. A “creativity” tag is assigned to my quiz takers so that I can send them more details on this topic. Click here for instructions on how to create opt-ins.
Finally, you can use Interact analytics to display quiz results to track: how long the quiz runs? What are the most popular results? I’m just starting to see the quiz results summary, but I know this will be a helpful tool for learning more about my audience – and which quizzes are doing the best. Nerd alert: I love following this stuff! 🤓
Create your own quiz:
So how can you implement a quiz on your own website? The possibilities are endless! Feel free to use any of the ideas below to jumpstart your brainstorming:
For the Wedding Industry:– Which Engagement Photography Location is Right for You?- Is a first look right? You?- What are your dream wedding colors?- What is your wedding stationery style?
For creative entrepreneurs:– What is your brand personality?- Discover your greatest business strength!- What makes your business unique?- What kind of entrepreneur are you?- What is your fiscal year IQ?- How much do you really know about marketing?
For interior designers:
– What’s your interior style? – Is your home photo shoot done? – What’s your bathroom style? – What’s your tile style?
*Most of these quiz ideas actually require prior knowledge – Templates created via Interact, so the questions and format are already set up for you!
You can also use an Interact quiz to generate product ideas or new service offerings (yo you can Assess interest, ask questions, and build an email list ready for your launch!).
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The bottom line? A website quiz is a powerful way to engage with your audience and convert leads into bookings. I’d love for you to try Interact and see how it can impact your business!
Have fun with the quiz!
Click here to take my creative strengths quiz!
This post contains affiliate links to Interact quiz building software… but I wouldn’t recommend it unless I believe in it would! I promise to share affiliate links honestly and I’m always here to answer your questions.
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