Are you looking for an easy way to track your website visitors in WordPress?
Tracking the number of website visitors to your website can help you gain insights to grow your business. You can better understand your audience by looking at what posts they like, where they’re coming from, and how they’re using your website.
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In this article, we’ll show you how easily you can attract website visitors to your WordPress site (step by step).
Why you need to track your website visitors
Track Website Traffic is one of the most important indicators of your website’s performance. More visitors means more opportunities to convert them into subscribers and customers.
It also unlocks promising insights you may have missed.
For example, you can find out which country or what city you are visitors are coming from. This can help you provide personalized content or figure out which languages you should translate your website into.
You can see which blog post is getting a lot of traffic and then try to find similar topics that are You help users. Another benefit of tracking your WordPress website visitors is that you can uncover what source they used to find your website.
For example, you can see if users perform a search on Google and then land on your webpage, or maybe they found your brand-mentioned link on another site or platform.
This allows you to focus your marketing efforts and investments on channels that work. Let’s take a look at how to set up website visitor tracking in Google Analytics.
Video Tutorial
If you prefer a written guide, just read on.
Setting up Google Analytics to track website visitors
Google Analytics is the most powerful website visitor tracking software on the market. It allows you to see how many visitors you are getting and what they are doing while they visit your website.
However, setting up Google Analytics requires editing code snippets. This can be difficult for beginners, and the slightest mistake can mess up your website tracking.
This is where MonsterInsights comes in. It is the best Google Analytics plugin for WordPress. You can use it to connect Google Analytics to your website without editing any code.
First you need to install and activate the MonsterInsights plugin. Check out our step-by-step guide to installing a WordPress plugin for more details.
Note: The free version of MonsterInsights is a great starting point for beginners.
Once activated, you will be taken to a welcome screen and you will also see a new menu item labeled “Insights” in your admin panel. On the Welcome screen, click the Launch Wizard button.
Next, you can follow the on-screen instructions to connect your website to Analytics. See our guide to installing Google Analytics in WordPress for more details.
MonsterInsights also allows you to add a Google Analytics 4 (GA4) property in WordPress. It is the latest version of Analytics from Google and will soon replace the old Universal Analytics. If you haven’t already created a GA4 property, now is the best time to move to Google Analytics 4.
With MonsterInsight’s dual tracking, you can start sending data to the new property and use your current Universal Analytics property at the same time.
You can now use MonsterInsights and View your website traffic reports in your WordPress dashboard.
Viewing Website Visitor Reports in WordPress
To view your website visitors, you can use various MonsterInsights reports. They help save you time by not navigating through Google Analytics trying to find data that is important to your business.
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Note: Dashboard reports vary depending on the MonsterInsights plan you use. If you upgrade to the MonsterInsights Pro license, you can view more reports in your WordPress admin.
Let’s look at each report and how you can use it to track website visitors.
Overview Report
First, go to the Insights » Reports page from your WordPress admin. Here is the first report you see, the Overview report.
You can select the date range and then view the total number of sessions and page views of your website along with the average session length and bounce rate.
The report also shows you what device your visitors are using to visit your website, which can help you optimize your website for different devices and ensure you have a responsive WordPress theme.
Er also gives you a breakdown of new and returning visitors.
If you scroll down you will see more reports to help you see where your visitors are coming from.
The Top Countries report shows the region from which the most traffic is coming. You can use this data to develop various strategies based on geolocation.
Above this is the “Top Recommendations” report, which sho ws the websites that are sending traffic to your website. Using this information you can build partnerships, find guest posting opportunities, or discover similar sites to promote your posts and products.
The last report you can view under “Overview” is ” Top Posts”. /Pages.”
These are landing pages and blog posts that attract the most site visitors.
Publisher Report
Next you can go to the top menu click on the “Publisher” tab and get more insights into your visitors.
The report shows you more statistics about your popular landing pages, number of visits, average duration and bounce rate.
You can use this information to create more content topics and increase your web traffic.
It also shows you which outbound links and affiliate links get the most clicks. If you offer downloadable content, you can also track which file type gets the most downloads.
Another important report you can view to track your website visitors is the Consideration of the demographic data. MonsterInsights displays the age and gender of your visitors.
You can do a lot of things with this information. For example, it can help you set the right audience for retargeting ads on Facebook. Another way to use the data is to create content for specific ages and genders.
The plugin also displays an interest report and automatically tracks the scroll depth on your site.
Scroll depth information helps you add your ad banners and call-to-action buttons in the right place to get more conversions.
See also: Learn How to Make an Interactive Website that Engages Customers
Search Console Report
MonstrInsights can help you find out what search terms people are typing into Google to find your website via the Search Console report
The report shows data about the top 50 Google search terms, their number of clicks, impressions, CTR (click through rate) and average position.
You can increase your website traffic, by optimizing your site for related keywords and improving the ranking of search terms that aren’t in the top 10 search results on Google.
To set this up, be sure to read our guide on how to add a WordPress site to the Google Search Console.
Ecommerce Report
If you have an online store, MonsterInsights can get you there to help track its performance.
The advanced “eCommerce” report gives you an overview of the conversion rate, the number of transactions, the turnover and the average order value of your online shop.
It even shows the most popular products that generate a lot of sales. However, to track your website visitors, you can scroll down to the Top Conversion Sources report.
These are referral websites that send highly converting traffic to your website. You can invest in promoting your business and products on such websites to increase traffic and sales.
See our guide to setting up e-mail for more details Commerce tracking in WordPress.
Dimension Report
MonsterInsights allows you to track additional information about your visitors using custom dimensions.These reports are not included by default in Google Analytics available and allows you to track custom interactions on your site.
For example, you can set up tracking of popular categories, tags, post types, authors, focus keywords, etc. It helps you to see what your visitors are doing on your site and when is the best time to publish blog posts.
Real-Time Report
The last report you can view in WordPress to track your website visitors is the ‘Real-time’ report.
It shows how many people are currently active on your website and shows you the number of your hits in real time. This report is very useful when you run an advertising campaign and want to track its performance over time.
Also, with the real-time report, you can view geographic location, top pages, and top reference traffic sources that drive website visitors at any time.
With these reports, you can easily track your website visitors and strategize to grow your business.
We hope this article helped you to learn how to track your website visitors to your WordPress site. You might also want to take a look at our ultimate guide to Google Analytics 4 for beginners and tips to get more traffic to your website.
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