Today, potential clients turn to the internet to look for all kinds of services, including tutoring services. And this is exactly why an online presence is essential for private tutors and tutoring companies.
With Google searching for tutors on the rise, a professional website that is well structured and provides value to visitors can give you an edge over your competitors.
Reading: How to create a tutoring website
If you don’t have one and are wondering how to get started, we’ve got you covered!
With a range of tools available on the market , creating your tutoring website from scratch has become very easy, even if you have no knowledge of web development!
Our step-by-step guide will not only help you with the creation Build your online tutoring website yourself, but structure it to make it more engaging and convert visitors into customers!
Here’s how to start building your tutoring website in 8 easy steps:
- Step 1: Define the goal of your tutoring website
- Step 2: Decide on in-house development vs. outsourcing
- Step 3: Choose the right platform
- Step 4: Think about your domain name
- Step 5: Choose your tutor website theme/template
- Step 6: Understand which sections to include in your website
- Step 7: Forget Don’t you want to optimize your website for search engines!
- Ready to attract customers through your website?
Step 1: Define the goal of your tutoring Website
Setting your website goals is the first step in creating a successful website.
Whether you are a home/private tutor, an online tutor, or own a tutoring business, there may be several business goals you want to achieve with your website:
- Generate quality leads
- Build brand awareness
- Provide fresh content for visitors
- Convert leads into paying customers, etc.
Based on the goal you have chosen, your website content, structure and navigation should be configured with your ideal user in mind.
The goal of your website should be reinforced when a user navigates through your website! And when done right, your website will continue to bring tutoring clients throughout the life of your business.
So take the time to identify your goals and keep them in mind throughout your website creation process. With clearly defined goals, understand how your website can deliver value and a conversion point to visitors.
Step 2: Decide between in-house development and outsourcing
This is a question that almost all business owners face, when thinking about building a website. Maybe you have it in mind too.
To make the right decision, you need to carefully consider your business needs and budget. To make this process easier for you, we will help you understand what the difference between both processes is and which alternative best suits your tutoring company.
When should you outsource your website?
For a standard website, it can cost a lot to have a professional develop it, you can use the Upfront costs calculate the ongoing costs of website development at around $1000 per year.
You may consider this alternative if you are a business owner and looking for a website:
- With advanced customizations, e.g. B. Personalized exit-intent popups
- This requires significant programming and professional web development skills
- Built faster without investing effort
Think only that outsourcing would require you to expend a significant amount of money, time and effort to hire and coordinate with a professional to create this website. The end result might be more elaborate than a DIY version, but only do it if you have enough cash to spare and little time and effort on your part.
When Should You Build It Yourself?
If you own a small to medium sized tutoring business and are looking for an affordable way to build your website, you should consider creating them yourself using the tools available on the market.
You can save time and effort associated with finding and hiring the right technician. In addition, the money you save here can be used in your company for marketing or other business endeavors.
If you identify with most of the following, you should consider creating the website yourself:
- You are unfamiliar with programming and technology
- You want more control without having to call on a tech again and again
- You don’t have many customization needs for your website
- You’re willing to put in some time and effort to do it yourself
Don’t worry if you don’t have any programming skills.Thanks to the numerous platforms available today, you can create your own website using simple drag-and-drop tools.
With affordable fees and a range of different options, you can easily set up your tutoring websites with no coding skills required!
If you want to create your own tutoring website, the rest of the blog will guide you through it. When done right, the website you create yourself will rival its professionally designed counterparts.
Or if you decide to outsource your website development, skip straight to step 6 to understand website structure and what sections your website should have to accommodate your Convert visitors into paying customers.
Step 3: Choose the right platform
If you build your website yourself, you need to choose Choose from three types of platforms:
- A website hosting provider
- A content management system (CMS)
- A tutor scheduling software
You must choose these platforms depending on your business needs and the goals of your website.
However, for all three software programs, make sure before you choose that they offer:
- Good and fast support
- Simple interface
- Server security
Let’s take a look each of the platforms, one after the other.
Website Hosting Provider
A website hosting provider, also known as a website host, is a platform that provides the technology and services offers that are required for a website to be viewed on the internet. It’s like renting your own space on the internet.
Hosting your own website can be quite expensive, especially for small tutoring business owners. Therefore, choosing from a wide range of website hosts ranging from $2 to $100 per month is a good option. The annual plans usually offer discounts.
There are three types of servers to choose from:
- Shared Server: As the name suggests, shared hosting would mean Sharing a server and its resources with other customers. While this can be a cheaper option, it can affect your site’s performance and speed. In addition, it makes your website more vulnerable to hacker attacks.
- Dedicated Server: The server and its resources are completely yours in this case and are therefore more secure. It offers the best site performance and would also cost you quite a lot.
- Virtual Private Server (VPS): A VPS is a single computer partitioned to behave like multiple computers. This makes VPS hosting affordable like the shared server and has similar security and technology as the dedicated plan.
Some of the popular website hosting companies you can choose from are GoDaddy, BlueHost, InMotion, DreamHost, etc.
Content Management System ( CMS)
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A CMS is an application or program used to create and manage your digital content. You don’t have to be a tech expert to have a good CMS. It also helps you maintain your website in the long run.
You can choose the right content management system based on your needs. Different software has unique selling points such as ease of use, affordability, support, and integrations.
You can choose WordPress, which is one of the oldest and most popular CMS, or you can choose Wix or SquareSpace, which are newer.
Here are a few tips on how to choose the right CMS for building your tutoring website:
- Choose a scalable CMS
- Choose the CMS with an intuitive interface
- Make sure it has the necessary integrations
- Make sure the CMS solution can support new channels
Finally, don’t forget to test the software you’re building before you make the decision.
Teacher Scheduling Software
All websites have a call-to-action that asks visitors to take the “next step”. , or complete the site objective. This may be purchasing the Services, connecting to a call, or booking an appointment.
If you’re tutoring businesses, booking a free online consultation or demo course can be a great call to action! You’ll have the opportunity to understand and engage with them to interact with them and turn them into loyal customers.
Another thing to keep in mind is that the booking system you choose should either be integrated into your website or a Plugin should be available for the CMS you have chosen. This saves you the hassle of connecting the booking software to your website.
The right online appointment scheduling system for your home tutoring website:
- Make it easier Make the planning process easier for your visitors and customers
- Help you manage your schedule efficiently
- Give you control of the booking process
- Help you manage your
- Create and send virtual meeting links
Join more than 5100 tutors and learning centers worldwide who use Appointy for the online Use course booking. It offers powerful scheduling capabilities with fully customizable features making it the software of choice.Try Appointy today! Start now with our 14-day free trial.
Step 4: Complete your domain name
Your domain name is your address the net. This is the URL you share with your customers and across all of your marketing channels.
Here are some tips for choosing the right domain name for your Tutor website:
- Keep it simple: Make your domain name easy to spell and remember by keeping it short and free of fancy or harsh words.
- Avoid numbers and hyphens: They are comparatively difficult to remember and can cause unnecessary confusion.
- Make SEO-friendly: Whenever possible, it’s best to include location- or industry-specific keywords in your domain name, e.g. e.g. www. mathtutorwashington.com.
Many website hosts and website builders give you a free domain name in their plans. Instead of buying your domain name separately, look for a plan that gives you your web address for free! For example, Squarespace offers a free domain name with its annual plan.
Step 5: Choose a theme/template for your tutor website
No matter which CMS you choose, it offers ready-made templates for you to choose from can. It is best to choose the theme/template of your choice right at the beginning.
It will simplify the whole process of creating your website. In addition, your website will look professional regardless of your technical skills.
Most website building platforms provide a library of free themes or templates that you can choose from. WordPress has the largest number of themes available.
Choose the theme that you think best defines your business and fits your brand. In other words, choose a template that already looks like how you want your website to look and function. This requires less customization effort.
To help you choose the right template for your tutoring website, here are a few more tips for you:
- Choose the type of Layout and design that suit your needs. From content width to header layout to navigation bar design, pay attention to all elements.
- Look out for flexibility and customization options. You need to customize your template both initially and over time.
- Make sure it is responsive. It allows your website to adjust the layout for different screen sizes and device types.
- Choose SEO friendly templates. Use designs that are not only beautiful, but also have a solid hierarchy and easy navigation.
- Consider the quality that comes at a cost
strong>. For paid templates, make sure that the features offered are worth the price and that you also get good support.
Step 6: Understand which sections to include in your website
Once you have your design/template ready, it’s time to start designing your website!
Customize the template of your choice to suit your needs. Add your logo, update the header and footer, and configure the navigation. Create all the pages your website would have – home page, info page, pricing page, etc.
Before you start, let us help you figure out what pages you need to have on your tutor website and how you should structure it.
1. Homepage
The homepage is the first page of your website that the visitor lands on. So it’s your chance to make a good first impression and grab their attention!
You should welcome visitors to your tutoring site with enough information about your business to help them understand what you do. This usually includes navigating the website.
In general, home pages follow a similar layout.The following are the elements of a typical home page:
- Company name and logo
- Main/hero image
- Headline
- Basic information about your tutoring company
- Navigating to the main web pages of your website
- Call to Action
A best practice is to use your Let visitors reach the destination you want to reach directly from the homepage. Integrate a book button right on the home page, without people having to scroll down or go to another page if they want to book right away. Appointy’s tutor management software allows you to add this CTA button to your homepage.
2. About Us Section
Whether you’re a tutoring business owner or an individual tutor, this section is where you tell your brand story. This is where your client might first read about you. Make sure you include them through this section.
This is the place to put your USP first. Write briefly about the specialty of your tutoring offer. The text for the About Us section should be specific to your audience or niche.
3. Tutoring Catalog
In this section, provide full details of the tutoring services you offer. Whether you offer tutoring for a single subject or for multiple subjects, what grade levels of students you tutor, offer to tutor for specific competitive exams such as SAT, etc.
If you offer something in your services that sets you apart from your competitors – advanced study material, regular assessments and analysis, customized tutoring plans – highlight it in this section.
Don’t forget to include the details of all your lesson plans in this section. Class packages, crash courses, monthly or yearly goals, anything you offer with the right description. Keep it concise and easy for site visitors to understand.
4. Personal Profiles
Add your own academic details if you are a one-man tutoring company. However, if you run a business where you have more than one employee, this is the place to mention details about each of them.
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Parents and students will take a close look at this section to understand what their potential tutors have to offer them. It is best to provide the following information about your tutors:
- Name
- Qualifications
- Professional knowledge proven by relevant experience
- Your Teaching method/USP
Add your pictures if you want, just to make it more believable.
Remember, this section is important to build trust in your brand among website visitors. Make sure you include all the necessary information, but don’t mention anything you don’t provide just to get attention.
5. Social Proof
This is the best way to demonstrate your teaching skills without marketing yourself. Be it customer reviews, testimonials, case studies or awards, accolades or certifications you have received.
They all speak for themselves and build much needed trust in people. It will make sure people are in the right place and that their children are in good hands. Just make this section prominently displayed on your website.
With Appointy’s ratings feature, you can easily collect ratings from your clients after each session.
6. Pricing Page
Your tuition fees are an important factor for potential clients to make a decision. Therefore, it is important that you communicate your pricing plans clearly so there is no room for confusion or misunderstanding.
Keep this page simple and don’t include unnecessary design elements. Just answer their basic questions:
- What are your tutoring plans?
- What is included in each of them and how do they differ?
- How much does each of the tuition plans cost?
- Which plan is best for? who?
Finally, add a clear call-to-action for each plan. It could be something as simple as “buy now”. Or you can make it more connected to your prospect with something like “Learn Now.”
7. Booking Page/Button
The booking page or button facilitates the process of converting website visitors into customers. A clear call-to-action helps your website visitors get where they want to go strong>
It is imperative that you give your website visitors the option of a book button. Ask them to book a class/counselling/trial with you if they feel engaged with your website content!
Depending on your tutoring scheduling software, you can Book button or add link to your booking page on your tutoring website.
Did you know? About 70% of people prefer to book an appointment online when given the opportunity. Convert more website visitors into customers. Start now to add a book button to your website.
8.Contact Us
Communication is important, and don’t make the mistake of overlooking it! Include your contact information in this part of your website. Your phone number, email address or postal address (if applicable) should be clearly visible.
Don’t forget to include a contact form on this page. This is for the people who want to get in touch with you, ask questions about your services, etc. It’s a good idea to include a contact form that asks for minimal but necessary information from visitors.
9. Page Navigation
This is how visitors can find their way around your website. Ideally, it should be easy to understand and intuitive. People should be able to easily navigate through them and reach the web page they want.
You can group the pages of your website logically. Or if you’re not quite sure how to go about it, you can look to your competitor’s websites for ideas.
Step 7: Optimize your website for search engines!
You need relevant people, that is, your target audience, who you visit and go through your website. And more importantly, you don’t want your website to get lost among hundreds of websites on the internet.
How do you make your website stand out and make it visible to the most relevant audience?
Search Engine Optimization (SEO) is the answers!
Optimize your website for search engines and thus for your target customers. You don’t need to be an SEO pro to do this. Basic keyword research specific to your business and target customers should do the trick. Incorporate keywords specific to the destination to get more reach, e.g. B. “Math Tutor in the Bay Area.”
Include these keywords in all parts of your web pages:
- Page Titles
- Page URLs
- Meta Descriptions
- Headings
- Subheadings
- Body text
Just try to include as many keywords as possible naturally. Don’t overdo it because keyword stuffing can do more harm than good.
Also make sure your website is mobile responsive. 64% of Google’s organic searches came from mobile and tablet devices in Q2 2020. You don’t want to upset such a large number of visitors by giving them one poor website experience on their phones/tablets.
Ready to get clients through your website?
Websites are essential to the success of your Website of vital tutoring business today. But it’s more important to go the extra mile and put in the extra effort to generate qualified leads and convert them into paying customers!
Thanks to the wide range of platforms that allow you to create your tutoring website yourself! To manage your website effectively and efficiently, you need to choose the right software.
Appointy tutor scheduling software can help you run your business and website better. It will help you speed up and facilitate conversions by integrating with your website and prompting your website visitors to schedule a session with you.
Not only that, it offers tutors a whole host of features to help you run and grow your business:
- Convenient 24/7 online tutor scheduling for You clients/leads
- Zoom integration for seamless online consultations or courses
- Online payments via popular software like Square, Stripe, PayPal
- Two-way calendar synchronization with Google calendar, iCal and Outlook calendar
- Control overbooking and availability
- Intelligent time zone detection
- Planning of group courses
And that’s not all, we help you to better market your tutoring website on popular channels like Google MyBusiness, Facebook and Instagram.
Appointment is trusted by more than 5100 tutors and learning centers worldwide and by the best rating platforms.
About Appointy At Appointy, we help business owners grow and run their businesses with our online appointment scheduling software. This blog was part of our Manage your Business category, where we provide expert tips and resources, or simply talk about the challenges small and medium-sized businesses face every day. If you have any thoughts about this blog or would like to share your business struggles and successes, let us know in the comments below.We love good conversation!
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