12 Tips to Create a Compelling YouTube Channel Trailer (Examples)

adminMarch 18, 2023

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How to create a trailer for my youtube channel

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First impressions count on YouTube. One of the most effective ways to win the hearts of new viewers on your channel is with an engaging trailer.

In this article, you’ll learn how to create a great trailer for a strong YouTube hook.

Reading: How to create a trailer for my youtube channel

What is a YouTube channel trailer?

A YouTube channel trailer is a video designed to help viewers quickly become familiar with your channel. With this option enabled, the trailer will appear at the top of your YouTube channel page and play automatically for your unsubscribed visitors.

The trailer is crucial because when you go to the trouble of promoting your YouTube channel, you need a way to convert that traffic into subscribers.

Here’s what to include in your trailer to get viewers hooked right away:

A A quick introduction to your business and your channel’s target audience (bloggers, wanderers, gamers, etc.).
An overview of the type of video content you publish.
A highlight movie of your video content .
Your video upload schedule.
A compelling call-to-action (CTA) that encourages viewers to subscribe.

Here is a super simple YouTube channel trailer template from Biteable:

How to make a YouTube channel trailer

So how can you create a n Make a YouTube channel trailer that covers all the above basics in an interesting way? ? Let’s dive in.

1. Put yourself in the shoes of your viewers

To create a great YouTube channel trailer, assume viewers know absolutely nothing about you or your brand and ask yourself these questions:

What does the viewer want to know immediately about my channel?
What knowledge is most important to convey in the first few seconds?
How should the viewer feel like watching my channel trailer?
Why should you be forced to come back to my channel?
What tone should I use – playful, humorous, serious, informative?
What color schemes and fonts match my brand?

In the first 5-10 seconds, viewers should have the certainty that they have found the right channel for themselves – just from the information you provide Provide them in your video trailer.

These questions are crucial to achieve your video marketing goals, be it building a community or making money on YouTube. When you understand what your audience wants – not what you think they want – you can provide valuable content.

2. Create a well-structured script

If you will be speaking in your trailer, write a script or jot down some talking points for your video.

Structure your video from start to finish and to put a clear and compelling message in it. The more concise and impactful your channel trailer is, the more effective it will be in helping you get more views and new subscribers on YouTube.

From the words and images that appear on the screen, to the music and Sounds that viewers hear , everything should clearly communicate your channel’s message and match your brand’s look and feel.

Here’s an example of a great (scripted) channel trailer:

Important Note : Using a script or outline for your trailer is important even if you don’t usually schedule its videos.

You have a lot of material to cover and you only have a minute or so to do it. A script will help you avoid a lot of “ums” and allow you to hit all your key points in the shortest amount of time.

3. Use Captions and Clips

To make your trailer more engaging, combine short scenes, sounds, and text (either music or voice-over, or both). Add a short title on the first screen or list important topics you cover in the video.

You may also want to use subtitles for those watching the trailer without sound. Maybe they’re listening to music at the same time, or were put off when playback started automatically.

Here’s an example YouTube channel trailer with subtitles:

Watch a channel trailer here

4. Add music and high-quality graphics

Nothing attracts your viewers more than animated graphics combined with the right music. Great visuals will captivate your viewers and the music will set the tone and energy for your channel trailer.

Just make sure you only choose music and graphics that resonate with your words, your channel and your brand match . A cohesive brand image leads to increased brand awareness and makes your company and its product memorable and recognizable to viewers.

There are numerous graphic design software that makes it easy to do it to maintain your images consistent and of high quality.

See also: How to make a Chat room/box Website in Dec 2023

If you appeal to the senses in your video trailer, you can emotionally engage your viewers to subscribe.

Even though it’s not a channel trailer, Asana shows a good example of unique illustrations:

Watch the video here

According to the Experts As a video strategist, it is important to keep the viewer’s eyes on the move so that you can focus their attention on your video.

This aspect is particularly important because the homepages of YouTube channels are known to be often look pretty “busy”.

Everywhere you look there are buttons, playlists, video thumbnails, and even an option for visitors to leave your channel altogether!

But although fast-moving, dynamic footage was shown to increase engagement, keep in mind that this type of content is not ideal for all YouTube channels – such as a meditation channel.

You can, however, include elements such as Text, visually appealing images, and short scenes to grab your pet’s immediate attention except to excite.

5. Keep it short

The whole purpose of a YouTube channel trailer is to show new viewers great things about yourself, your brand, and your content as quickly as possible. p>

So, unlike explainer videos (which are great on your channel), the channel trailer itself should immediately grab your viewers’ attention and in a matter of seconds provide all the information they need to decide whether to watch it Yours is or isn’t the right channel for you.

What are the chances of someone watching a five or ten minute video before deciding if they’re in the right place or not?

While there is no “perfect” length for a YouTube channel trailer, you should aim for around 30-90 seconds.

This should be enough for you to let new visitors know who you are, what kind of content to expect from your YouTube channel, and when you will be posting new uploads.

Remember that less is more when it comes to YouTube channel trailers.

6. View Highlights

As YouTube says, “Show, don’t tell”. Not only can you give your audience all the important information about your brand and channel, but you can also show a highlight reel that will make them want to watch the videos in your channel.

And put Make sure these are real highlights from actual videos on your channel. This saves you from unsubscribing later if it turns out that your videos aren’t meeting new subscribers’ expectations at all.

If you’re concerned that you don’t have enough time to provide your audience with the information they need, as well as a highlight reel, don’t worry. You can do both at the same time. Will Smith’s YouTube channel trailer is essentially one big highlight reel.

Watch the video here

As a small business you won’t have such extreme highlights, but you can use short scenes to show your audience the style and tone of your videos. Are they funny, educational, serious, relaxing, entertaining, and actionable?

Highlights for your business could be:

Glitch and other fun clips
Clips showing the interesting way you provide information
Clips of industry influencers who will interview you

This is easy if you already have some videos published on your channel. Simply select one of your best clips and add it to your channel trailer as a highlight movie.

Use your YouTube channel trailer to show your audience what to expect and what to expect can be happy in your videos.

This brings us to the next and shortest tip:

6. Prepare Videos Beforehand

You won’t have highlights to show off unless you already have videos ready. They don’t all have to be published, but enough to support the claims in your trailer.

On the home page of SearchLab’s YouTube channel, you can immediately see the video thumbnails that will teach you about local SEO and laughter.

SearchLab YouTube Channel Home

Also note that video thumbnails are an excellent YouTube SEO tactic.

7. Take viewers on a journey

As human beings we tend to be attracted to other people and by showcasing your unique personality on camera you can form deeper and stronger connections with new viewers .

This is where storytelling comes in. The most successful channel trailers are the ones that take viewers on a journey.

Don’t just provide viewers with information; Take them on a journey and share your story.

This means everything from why you started your channel to your cover themes and everything in between.Stories can be fascinating!

Storytelling also has the following benefits:

Ithits the emotional quotient;
It makes it easier for you to convey your personality;
It keeps your viewers engaged and curious for more;
Plus it makes your content more memorable.

When you tell personal stories in a fun, fresh, and relatable way, people feel like they know you, what ultimately leads to more subscribers to your channel.

Here is an example of a YouTube channel trailer that takes viewers on an exciting journey:

Watch the trailer here

8. Finish with your subscription CTA

If you’ve followed the tips above, you’ve given viewers enough reasons to subscribe. But you still need to ask the conscious question

Here are a few common subscription pitches:

“Make sure you click the subscribe button”
“If that sounds good, subscribe to my channel right now”
“Subscribe right now so you don’t miss anything”
“And now it’s time to subscribe!”

It doesn’t matter how you phrase your pitch, but make sure it’s explicit and on-brand.

Tools to create amazing YouTube channel trailers

Creating an alluring YouTube channel trailer takes work, but don’t lose your sleep on it! There are dozens of tools to make things a little easier for you, here are three of my favorites.

9. Biteable

Biteable is an affordable tool for creating stunningly beautiful YouTube trailers. It comes with hundreds of fully customizable templates to choose from, and you can add your own personal touch with your images, music, text and footage.

10. InVideo

InVideo is an easy-to-use online tool that allows you to easily edit and create YouTube videos. It offers you numerous templates and the option to add music from the default audio list, images, GIFs and much more.

With this tool, you can explore your ideas and create professional videos even then you are just a beginner.

From adding subtitles to your YouTube videos to adding voice-overs, you can use InVideo to create any type of channel trailer.

11. Wondershare Filmora

Wondershare Filmora is a powerful – and free – video editing tool that you can use on both PCs and Macs. This program is simple and easy to use, making it ideal for beginners without much editing experience.

If you want to see even more options, most of the YouTube editing software listed here can can be used for both creating trailers and editing videos.

Start working on your YouTube channel trailer that generates subscribers

A YouTube channel is a excellent way to advertise your business on YouTube. Use these eight tips and three tools to create a great YouTube channel trailer that can build a brand with a loyal following: