Making videos is only half the battle. You also need a place to post them so they are easily accessible to your audience. Since YouTube is the most popular video hosting site, knowing how to create a YouTube channel is essential to start your journey.
It’s not enough to upload a video with two clicks and to publish. You also need to understand the inner workings of the YouTube platform to ensure your channel showcases your brand in the best light.
Reading: How to creat a new youtube channel 2018
In this post, we cover everything you need to know about creating a YouTube channel. It doesn’t matter if you create a personal YouTube channel or a branded channel. The steps outlined in this tutorial are universal.
Let’s get started!
Watch our video tutorial on how to create a YouTube channel:
How much does it cost es Start a YouTube Channel?
YouTube channels are free to start and very easy to set up.
While there are no hosting Fee gives the site, there may be additional costs associated with your video production efforts. Most creators and companies set up YouTube channels and start producing videos with a budget under $2,500. This can include camera, lighting, microphone, talent, and processing fees.
Making videos is only half the battle. 🎬 Learn how to set up your own YouTube channel in this guide 🎞Click to Tweet
Why you should create a YouTube channel?
YouTube channels are almost essential to any business wants to step up its video marketing efforts. When you set one up, you have the perfect place to host your videos and share them with an eager, relevant audience.
But why are so many B2B companies turning to video marketing? Well, video marketing has shown impressive results for their business. In 2021, approximately 87% of businesses saw a positive return on video marketing.
The sheer number of companies thriving with video has grown astronomically since 2015. It remains an effective form of marketing, and more and more businesses are starting to notice the impact video has on their bottom line.
How do you create a successful YouTube channel?
Many different factors contribute to the success of your YouTube channel. First, you need to make sure your channel is set up properly and optimized for viewership.
The saying “if you build it, they will come” doesn’t necessarily apply to YouTube channels. You need to make sure your channel has the necessary components to get meaningful results.
The core components of a successful YouTube account include:
- A clear focus for the channel (i.e., intended for a specific business or organization)
- High-quality videos that engage the audience
- Optimized titles, tags, and descriptions
- Sophisticated profile photos, headlines, and playlists
- Traffic from other owned channels to the channel
Last but not least, you need consistency. Just like content marketing and SEO, you need to know up front that to collect valuable data and see more views, you need to publish multiple videos regularly.
Check out how our The Growth of YouTube channel started just a few months after our launch in November 2020:
How to create a YouTube channel step by step
Now that you know the basics, it’s time to dive in and start creating your own YouTube channel.
These steps will walk you through the process of making your channel a to bring to life. If you follow this guide closely, you’ll end up with a professional YouTube channel that showcases your business or organization in the best possible way.
1. Create your account
First, visit YouTube.com and sign in to your Google account. This first step is easy and will get you on the right track.
To create an account, you need a working email address directly associated with your YouTube account. This first presents you with a decision: is it a work YouTube account or a personal account? Your response will determine the type of email address you use.
Before creating your account, consider the purpose of your YouTube site.Think about the following questions:
- What kind of videos would you like to post?
- Who would you like your subscribers to be?
- How would you like to be featured ?
To create a personal YouTube account, you can use your personal email address. To create a YouTube business account, use your work email address or a generic corporate email address such as [email protected].
Once you log in after visiting YouTube.com Sign in with your email address, you will see that your channel is already live. Click the Customize Channel button to open your channel dashboard and start personalizing the channel for your business.
Finishing prepares you for the next few steps aimed at building your channel and ensuring it is designed and structured to meet the needs of your account.
On channel page you would upload videos, customize your channel banner, add youtube tags and check your youtube analytics.
2. Update channel name and description
Once you’ve created your account, it’s time to make your work or personal account a channel.
The first thing you need to do is change the channel name that reflect the topic of the content type on the page.
By doing this, you ensure that the public can find your channel by searching for your company or organization name.
To start, click Basic Info in the top menu. You can now update your channel name, description and URL.
Here is the basic information we use as an example on Kinsta’s YouTube channel:
Make sure you use these three options to really build your channel to make it your own. Adding a title, description, and custom URL is a great way to improve your YouTube SEO.
Use relevant keywords that your audience might be searching for. This will get your page to appear earlier in YouTube’s search engine.
With a relevant title and description, your audience will know more about your page.
3. Upload your profile photo and logo
Next, it’s time to focus on branding your page to accurately represent your business or personal account.
You must upload three key branding images: image, banner image, and video watermark.
Your YouTube page should be an extension of your brand. Therefore, this step is crucial to ensure that all your digital properties convey a consistent message.
Channels with high-quality imagery, banners, and watermarks look more inviting and professional to passive viewers. They might be lured in by a catchy profile picture or banner and stay to watch some of your videos.
See also: How to create a logo in PowerPoint
To upload these images, click on the Branding tab in the top navigation bar of the page.
After uploading your branding assets, it will look something like this:
Your image should have a clear, high-quality logo that is at least 98 × 98 pixels and weighs less than Upload 4MB. We recommend uploading a PNG image.
How to create a logo for your YouTube channel
Decide which photo or logo will represent your channel. It appears in numerous places, including every page that hosts your video and the comments you add.
To start designing, you can use software like Adobe Photoshop or Illustrator. If you’re not interested in designing independently, you can crowdsource the design using a service like 99designs.
How to create YouTube channel art
Another important element on your YouTube Channel is your own banner image.
For your banner image, consider how you can expand your brand and build on the photo style you used for your profile image. You can use a photo or a custom graphic with illustrations that help highlight your brand.
This graphic will appear at the top of your page, behind your profile picture.The graphic should be at least 2048 × 1152 pixels and less than 6MB.
How to create a YouTube channel icon
Your icon is an element of your logo that symbolizes your brand.
You should consider what kind of icon you want to use for your video watermark. A video watermark will appear in the corner of each of your videos. Ideally, it’s different from your profile picture, but you could use the same one.
A watermark allows your audience to quickly see which videos are yours alone. The watermark helps create consistency across multiple videos and ties them to your account.
These images are critical to the success of your YouTube account. With branding on your channel, you create a streaming hub that expands your brand or business.
4. Upload your videos
Now it’s finally time to upload your first video. It’s the “main event” when it comes to your YouTube page.
After all, your audience will only visit your page if it has engaging video content. Luckily, the steps to upload a video are simple and easy to follow.
First, save your video file to an easy-to-access location on your computer. This can be your Documents folder, on your Desktop or even in your Downloads. All that matters is that you can access it in a few clicks.
Next, go back to your channel and click the Create button in the corner of your screen.
After clicking the Create button, a screen will appear asking you to select the file you want to upload:
Click Select Files to browse for the video file you just saved on your computer. Then YouTube will start uploading automatically.
The upload part of the process is easy and only takes a few minutes. However, post-upload steps (including optimization) are critical.
5. Optimize your videos
What’s the use of uploading your video if no one can find it?
There are billions of minutes of videos uploaded to YouTube and you need to make sure your Content stands out and is easily accessible.
Optimizing your videos is a crucial step in making sure your videos are properly tagged so they show up when someone types a relevant keyword into YouTube’s massive search engine.
Similar to how SEO practitioners spend time trying to rank on Google, you should spend the right amount of time making sure you rank high on YouTube.
Why?
YouTube is the second largest search engine in the world, after Google (they also own YouTube). Therefore, you should make sure you use the right keywords in your title, description, and tagging, otherwise you won’t appear in the listings early enough for your target audience to find you.
Without If you use this crucial Make a move, all your challenging work in photography, producing and editing videos will be for nothing.
To start the optimization process, go to the next stage of your upload screen.
While If you proceed with the upload, you will be greeted with a Details screen asking you to enter the title, description and thumbnail image:
You can also add various video elements including subtitles, credits and even cards with features like text:
You must add the keywords you are targeting to your title and description. These are the two most valuable properties to focus on.
However, you may be wondering: what are the right keywords?
Various software programs specialize in YouTube SEO that you can use. For example, VidIQ and TubeBuddy are two YouTube-focused tools that can help you determine which keywords to use for your content type. You can also use typical Ahrefs
These tools can also inform your video content strategy. You might find some keywords and tags useful for targeting and use them to inspire your next video.
6. Decide on your channel layout
Now that you have some videos on your channel, it’s time to customize its appearance.
You’re in control of how people from switch from one video to another. You should pay attention to this, because it is important to engage your viewers so that they stay on your channel a little longer.
Make your channel work for your business by personalizing your channel’s page layout.
See also: The 10 Best Free Resume Builders
You have many options to customize this experience based on the type of visitor.
First, click on the Layout tab in the menu in the top navigation bar on the Customize Channel page.
If you click on this tab, will show two different options: video spotlight and featured sections.
In this section you can adjust your channel’s settings to display different content on the viewer’s status as a subscriber.
You can:
- Show channel trailers for those who are not subscribed
- Show a recommended video for returning subscribers
Below you can see what we have set up on our YouTube channel, where we have an introductory video about Kinsta versus a video on how to Increase your website traffic, which is a “hot topic” with our viewers:
This option is useful because it allows you to present a high-quality overview video about Your channel to convince them to subscribe.
A subscriber wouldn’t need to see this as they already know what your channel is about, so you can show those visitors a trending video instead. Which video you choose is entirely up to you. it could be one of your most popular videos or just your most recent.
Beyond this feature, you can also set up featured sections on your channel home page like we did:
You can have up to twelve of these sections grouping similar videos together. These recommended sections make it easier to increase your views and channel watch time. By curating closely related videos, there’s a high chance your viewers will continue browsing (and watching)!
Sections can also make it easier for viewers to find videos once they land on your channel. However, this only groups them. To facilitate continuous playback, you should create a playlist.
7. Create a Playlist
A playlist is a great way to collect related videos and keep your audience watching. You can group your playlists by a similar theme and showcase them on your channel’s home page.
Playlists engage your fans and customers on a deeper level and extend their time on your channel as they watch your content. As your viewers spend more time on your page, they will develop a deeper understanding of your brand.
Start by clicking the Playlists button in the left-hand menu. You will now see a New Playlist button in the top right corner.
After clicking on it, you can give your new playlist a name and set the playlist’s visibility level:
Now that the playlist is If Once you’re done, you can start adding videos.
By clicking the Content button on the left, you can select the playlist you want to create and add videos directly. It’s that simple!
So many people use playlists to find related content that interests them. By creating engaging playlists, you make your channel more notable and engage viewers with a variety of engaging content.
You could create playlists for topics that your viewers are interested in (like I mentioned earlier). However, you could also consider creating playlists to group all your podcast episodes, your latest releases and project updates, tutorials on how to use your product, etc.
Playlists may seem tedious, but they give you total freedom to create them. They also provide an additional way to showcase your videos.
YouTube FAQ
Now that you’ve created your channel, here are some of the most frequently asked questions about YouTube Questions.
You may have some of your own, so this is a great resource for you.
1.How do I create a second YouTube channel?
You may need more than one YouTube channel if you have several different businesses or organizations. Luckily, there’s an easy way to create a secondary account.
It’s common for creators or businesses to have multiple YouTube channels. Every YouTube channel should have a single focus and be dedicated to content with a specific audience.
You can add a new channel to your existing Google account with just a few clicks.
An Create a second YouTube channel, click your avatar in the top right and select Switch account. If you haven’t already created a second account, you can click Add Account instead and follow the steps in the previous section to create your first channel.
2. How do I create a private YouTube channel?
Want to create a channel for you and a select number of people? A private channel may be your best option.
Private channels limit the number of people who can access your content. These channels are useful if you want to restrict your content or use the channel as a location for your videos.
All you have to do is select Privacy from the menu. On this screen you can select the option to make the channel private.
3. How do I create a YouTube channel on my phone?
Creating a YouTube channel on your phone couldn’t be easier! All you have to do is download the YouTube app and sign up.
Then you can create the channel with your Google account. It’s that simple and you can get it done in just a few minutes.
Setting up the entire channel might be easier to do on a desktop or laptop due to the complexity. However, setting up a channel on your phone is a breeze.
Whether you are creating a personal YouTube channel or a branded channel, this guide has everything you need to get started 🎥🍿Click to Tweet
Summary
YouTube offers huge potential for any business to attract or intercept audiences that may never have heard of you. Video allows you to connect and develop relationships with users in other, perhaps “closer” ways.
Nevertheless, consistency and proactivity in the face of your viewers’ feedback is critical to getting the most ROI for your business achieve . Without these, creating a channel would be a waste of resources. Or just a hobby!
Now it’s your turn: Have you ever thought about starting a YouTube channel for your business? If you already have one, what do you wish you had known before you start it? Let us know in the comments section!
See also: App Development Cost (2023)
.
