A custom email address is an email address on a domain that you own, as opposed to emails created with free generic domains like yahoo or gmail.com. It builds brand credibility, and it’s easy and affordable to create one. Just get a domain, choose a format, create your email address, then add it to your favorite app. Read on as we walk you through the process below.
Ready to set up custom email addresses for your business? Follow these simple steps:
Reading: How to create an email from domain
1. Get a domain and provider
To create a custom branded email for your business, you first need to get a domain name (e.g. yourbusinessname.com). Registering a domain is easy and you can get one from a variety of sources. It’s also affordable, with options starting at $1 per month.
Here are the best places to get custom email address domains based on different use cases:
Best Use Case Custom Email Domain Provider
The best custom email domain provider for you depends on the hosting service or app you want to use. Another factor to consider is whether you plan to create a website using the same domain name.
Here is more information about the above options to help you decide:
- Email Hosting with Free Domain: This is the simplest approach. Buy email hosting from IONOS for $1 to $5 per month. All email hosting plans include a free domain and SSL. You can access your email from any browser via webmail or easily add it to Gmail, Outlook, Apple Mail, etc.
- Domain Registration Only: This is the way to go if you want to get custom email domain but don’t need email host or app. Register your domain through a top domain name registrar like Domain.com for around $10-15 per year. Then connect it to your favorite business email app or set up up to five free emails on your domain with Zoho Mail.
- Email domain with Office productivity software :If you would like to use Google Workspace software for Office documents, team collaboration, and video conferencing, purchase a domain during account setup. This way your new domain will automatically connect to your email host (Gmail).
- Free custom email and domain with a website builder: If you need a website and don’t plan to build it on WordPress, go with Squarespace. It’s one of the best website builders for small business and all, but the basic plan includes a free domain and Google Workspace account for the first year on select plans.
- Free branded e- Mail and Domain with WordPress Hosting: If you’re planning to build a WordPress website or need a cheap option to get more than five email addresses, go with Bluehost. All web hosting plans include a free domain, SSL security, and five to unlimited custom emails on your domain starting at $2.95 per month.
I’m still not sure if which option is right for you? Learn more in our guide to registering domain names for businesses.
2. Choose a format
Before setting up your email account, decide how you want your email address to be formatted. This is important because deciding on the best format will ensure consistency across all of your company’s email addresses. Consistency, in turn, breeds trust, and brand stats show that 46% of consumers pay more for brands they trust.
See also: 7 Steps to Create a Successful Donation Website for Your Nonprofit 8 Great Examples
Some popular formats for personalized and partially customized business email addresses are as follows:
Common formats for branded email addresses
The most important considerations when choosing a format for business email are scalability, brand image and whether it is easy to remember. For example, using first names will quickly get you into trouble if two people with the same first name work for your company.
Alternatively, a super-complex approach will make your brand look bigger, but your own email too Company addresses harder for people to remember. If you’re not sure which format to use, learn more about the best options for creating a professional email address.
3. Create your custom email address
Once you’ve decided on a format, create your email address in your chosen email solution. You may need to connect your domain to your email app first, and the process for this host depends on where you registered your domain name. For example, if you registered a domain name when purchasing a Google Workspace plan, follow the instructions and the job is done for you, allowing you to start using Gmail with your custom email address.
On the other hand, if you registered your domain through a website or email hosting plan (e.g. IONOS or Bluehost), a website builder like Squarespace, or another third-party service, you may need to take additional steps . Most business email providers have detailed instructions available to help you connect your domain and email accounts, if not live support to help you out.
If you received your domain as part of a web or email hosting plan, navigate to the provider’s instructions on how to create a custom email address. In most cases, you’ll see an option labeled “Email” in your account dashboard, followed by fields to add your desired username, set a password, and create your email address. After that, your email is ready to use.
4. Add your email to your favorite app and create a signature
No matter which solution you choose, it will be pretty easy to open your email with your favorite email client ( including Outlook, Gmail and Apple Mail). . Read our guide to the best email apps to find the one that’s best for your business.
The exact process differs from app to app, but we have guides on how to use both most popular email clients: Gmail and Outlook.
- Learn how to set up Gmail for business email in four steps
- Get step-by-step -How to set up Outlook for business email
5. Create an email signature (optional)
Once your email account has been added to your email client, the next step is to create a professional email signature, which you can use when sending or replying to emails. The easiest way to create one is to use a free email signature generator like HubSpot. Here’s one I created on HubSpot in about four minutes.
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From there, you can either get your signature’s source code and embed it in your app, or just copy and paste it into the email signature settings add to your app. Follow our step-by-step guide to creating a professional email signature, including what to include.
Personalized signatures build credibility for your brand and can drive web traffic with effective calls-to-action and generate sales. For inspiration and ideas, check out our list of more than a dozen professional email signature examples and learn what makes each one effective.
Next steps: 5 ways to use custom E -Mail Addresses
The most obvious way to use a branded email address is for professional use. It lends credibility to marketing and sales emails, lead nurturing messages, follow-ups, and business communications in general. Besides the emails you send from your personalized address, there are a few other ways to use custom email accounts:
- Alias emails: Create custom or partially custom alias email addresses to use for public facing assets like your website, social accounts and various types of marketing materials. Then set up forwarding to a shared or individual account. This helps protect your employees’ individual accounts from spam and phishing.
- Trackable emails: Creating unique email addresses for specific sales and marketing campaigns is an effective way to track engagement and performance. They may be used in connection with direct mail marketing, email campaigns, advertising and more.
- Cold Call Emails: Cold Call Emails -Mails can be perceived as spam, which in turn can end up in blocked email addresses. To avoid this, get a custom domain name similar to your brand’s main domain and create custom email aliases to use when sending cold email campaigns. This will prevent your email addresses and email domain from being added to spam lists.
- Make it memorable: If your business has a lengthy email format, creating a shortened alias version gives you a more memorable option. It fits better on small marketing materials like business cards and is easier to say and remember.
- Subscriptions: Sign up for newsletters, webinars, free demos and all the other stuff you do around Running your business means getting your email added to lists. And sometimes it is shared with other organizations that you are not subscribed to at all. You can keep your main inbox clutter-free by creating a dedicated email address for signups and subscriptions.
Looking for more ways to use business email effectively? Read our list of the best email tools for small businesses.
Frequently Asked Questions (FAQs)
How do I get a custom email address for free?
You can get free custom email addresses by purchasing a domain from IONOS for just $1 for the first year. It comes with a domain, SSL, and a free 2GB email address at your domain. If you already own a domain, you can create up to five email accounts with Zoho Mail absolutely free. You can also get several free email addresses with web hosting through Bluehost. Learn more in our article on nine ways to get a free business email address for work.
Why do I need a personalized email address?
An email address personalized with your domain and company name gives your small business professionalism and credibility. Aside from adding credibility to your business, it also serves as an inexpensive marketing tool.For example, sending emails based on these business email samples will increase your company’s legitimacy.
How much does a custom email address cost?
The cost for creating an email address on your domain ranges from $0 to $35 or more per year depending on your provider and whether you need a domain. For $2.95 per month, you get a domain, SSL, and five email accounts from Bluehost in web hosting plans. IONOS offers standalone email hosting for $12 per year. If you have a domain, you can use ZohoMail for free for up to five free addresses – check out how you can use Zoho for free email.
Bottom line
An email address personalized with your business’ domain name is essential to maintaining a professional look and feel for you and your team. There are several easy ways to create a branded email address, including with the leading business email provider, Google Workspace. It makes it easy to create a business email address and includes the productivity and collaboration tools your business needs.
Visit Google Workspace
See also: Microsoft Azure – Websites
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