QR code to touchless commerce app
In today’s digital age, QR codes have been given a new life, especially in the mobile app space. With consumers constantly on their phones, QR codes and mobile apps form the ultimate power couple. The key to a successful QR strategy for your app is not to direct users to a mobile site login page. Instead, consider the possibility of a single, seamless scan with your brand’s domain that opens your app on a specific screen or directs users to the correct app store if the app isn’t already installed. We’ll show you how!
This post will walk you through the process of generating a dynamic QR code that will take your app’s user experience to the next level.
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QR code -Scanning and deep linking for mobile apps
The magic behind QR codes that open apps on specific screens is called app deep linking! But beware, when using a free QR code generator, your code will simply redirect your audience to a website login. But don’t worry, deep linking platforms like URLgenius make creating QR codes to open any mobile app a breeze! URLgenius is a cloud-based solution that requires no installation or technical development, unlike app deep linking platforms made for app developers. The QR code opens the Android or iOS app, depending on which device scans it.
For example, check out this QR code example for Coca-Cola’s Instagram profile. It was created with URLgenius by simply entering Coca-Cola’s Instagram profile link in the home page field. When scanned, this QR code will open the Instagram mobile app if installed, or direct the user to the Instagram website if the app is not installed.
QR codes provide your visitors with a convenient and Effortless way Access specific screens or features in your app, be it social apps like Instagram or even your brand’s own app. They can be used online, offline, on TV, or anywhere your audience is likely to interact with your brand. So let’s get started and revolutionize the way your audience interacts with your brand!
Opening the app with QR codes and fallback targets
In planning the perfect QR -Code scanning experience, this is essential Think about where to redirect users when the app isn’t installed. While the answer is obvious for an app like Instagram, it’s important to consider your campaign goals when creating a QR code for your brand’s app. If your goal is to increase app installs, redirecting users to the appropriate app store is a smart move. On the other hand, if app downloads aren’t a priority, you might want to redirect users to a web URL.
Marketers have the ability to control this setting with platforms like URLgenius. By simply opening the link settings page, you can easily change the fallback target by platform and device. And the best? URLgenius QR codes are dynamic, i. H. You can make changes to the fallback setting at any time, even after the QR code has been printed and distributed. This gives you the flexibility to adapt your QR code strategy as your campaign goals evolve.
Additionally, you can attach measurement tags to the link behind your QR code in a way that doesn’t affect the scanning experience or make your QR code too dense. Now let’s go through the steps to create your app QR code!
Step by step: How to generate custom QR codes to open apps
In the example below we will create a QR code that will open the Amazon app to a specific product detail page. This specific example could be helpful for any Amazon seller promoting products on the Amazon marketplace, but the concepts and steps are the same for any app, including your brand’s app.
Browse to your Landing page on Amazon website and copy the root product link from your web browser address bar.
If you participate in the Amazon attribution program, paste your measurement tags into the link.
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Otherwise, you only need the root product link – not the navigation tags.
Paste the link in the box on the URLgenius home page.
Be careful when pasting the Links that the Amazon app icon is highlighted.
This tells you that URLgenius understands the type of link you are inserting.
If you are using a QR code for your brand’s app create and your app’s icon doesn’t see it highlighted just means your app hasn’t been added to URLgenius Composer
I In this case, first enter one of your app store links into the composer and fill in each field or Contact us for help
Notice the field that allows you to customize the end of the link so that you can align it with your campaign and find it later in your links list.
Click on “Create URL” button which will take you to the settings page containing the QR code where you will customize it and download.
At the top of the settings page you can see the link used to open your app
To create a branded experience , it is recommended that you use your brand’s domain for all your QR code links
See settings in your account for more information
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To download and customize, click Your QR code on “QR Design Studio”
The URLgenius QR Design Studio allows you to change all aspects of your code, including colors, shapes and backgrounds .
Changes must be made with caution as design elements will affect the ability to scan the code. Contact us for instructions!
App QR Code Analytics
URLgenius tracks scans separately t of clicks, which is helpful when using both the QR code and the link in a multi-channel campaign. Tracking scans is a great way to improve your first-party data over time while improving your understanding of how your customers and prospects like to interact with your app. Contact us to discuss your reporting requirements.
The chart below shows the volume of app opens by platform and device . The app open rate indicates what percentage of people scanned had the app installed for iOS and Android.
This next chart shows scans by city and separately by language preference. These anonymous insights will help you figure out where and how to target your campaign geographically and linguistically.
Check your monthly spend at any time by clicking on the “Settings” or “Activity” menu. However, please note that there is a one-hour delay in reporting.
URLgenius is your dynamic QR code generator for apps
At URLgenius, we do the generation of dynamic company QR codes Code for apps is easy, but getting them right and realizing their full potential value requires expertise, the right technology, and the right strategy. We’re here to help you every step of the way!
A lot can go wrong with this process. Even things as simple as logo design or UTM parameters can interfere with the scanning process. We can accompany you and your team at every step. We make sure the design, density, size and placement for your print ad and other channels is perfect in terms of scan distance – and we advise on your analytics strategy to ensure you’re measuring results as effectively as possible .
Want to master the art of QR codes? Look no further! Our free QR Experience Playbook and QR Strategy Guide has everything you need to know to get your QR codes just right. From mastering density and scan distance to branding and customizing your codes, these resources will help you avoid common mistakes and take your QR game to the next level.
Contact us with any questions Your Unique QR code requirements.
If you found this content helpful, check out some of our latest QR code app marketing how-to posts:
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