Would you like to start a blog to promote your private nutrition practice? Blogs are a great resource to educate and inform your customers. Aside from just helping your customers, blogging can also be a great way to keep yourself writing and actively engaged with the latest health and nutrition news. In this ever-evolving field, blogging can be a great answer to keep up to date! But did you know that blogging is also a great way to meet new customers?
The internet may seem like a big and scary place where people can read your texts from anywhere and everywhere, but this also means your followers can come from almost anywhere. It also means that if someone likes what you have to say, they may be actively looking for you to work with.
Reading: How to create a nutrition blog
If your practice has built-in tools like telemedicine, the meeting can be extra special make it easy. Otherwise, a reader who happens to notice that you are in the area might simply decide that you are in order to sign up for a consultation, even if they weren’t originally looking for a nutritionist. When you become an authority and a trusted name, clients value your expertise and are much more likely to seek you out individually when they decide to seek nutritional advice services. If you are interested in transitioning your practice to telemedicine, click here to learn how to set up a free starter account with Healthie’s EHR + telemedicine platform by clicking here.
Here are 4 steps to starting a nutrition blog to boost your business:
1. Choose a platform to host your blog
This can be WordPress, Weebly, Wix, Squarespace, Tumblr or possibly a feature that can be added to your current website.
WordPress is probably the most notable and recommended for hosting blogs. This powerful platform comes with a wide range of blog templates and plugins that you can use to find a professional theme that fits your brand well. In addition, WordPress works with SEO plugins that make it easy to optimize any blog post for SEO and increase its visibility from search engines. For this reason, most developers will strongly recommend bloggers to use WordPress as their first choice.
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However, it’s a great idea to explore all the different options to see what works best for you and your business is.
2. Find Your Niche
If you’re in private practice, we’re sure you’ve heard this advice a million times. While you may be interested in working with all types of clients, establishing your niche by targeting a very narrow and specific clientele actually helps attract a wider variety of clients. It’s about branding and building a brand identity. Blogging works the same way. If you’re just starting out, you might not really know what you want to blog about. You don’t need to know right away, but the quicker you find out, the quicker your blog can grow!
Try to blog about something that you can realistically talk about often and don’t tire of. For example, if you are a foodie, talk about food! Products you try, the health benefits or deficiencies of them, recipes you love, recipes you invented, swaps you try, what’s trending to try, and so on. The more your blog fits your personality, the more fun you will have with it. Don’t be afraid to get personal on a blog. You can be a little looser and share a little more of your life with your clients than you normally would. However, remember that customers – or potential customers – are reading it.
3. Choose a name for your blog
You may want to name your blog after your practice or something related to your practice. This is especially helpful if your practice has a unique name or pre-existing branding (e.g. from social media). If your practice has a location-based name, this can be particularly useful. It shows your readers where you’re from and also serves as a magnet for local readers.
If your business name is your name as a nutritionist, this is certainly not a hard and fast rule. You can benefit from creating a separate name just for your blog, even if it includes your name.
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For example, if Erin Smith happens to have her own private practice, appropriately named Erin Smith M.S., R.D., C.D.N. , while that’s a nice name for her blog, she might want to flesh out the topic of her blog a little more. We’ll say she’s a foodie. Erin likes to write informative articles here and there, but she loves food and wants to share her thoughts on new products and trending dishes she’s trying. Maybe she’s thinking about naming her blog something like “Erin eats!”
One last time to remember that alliteration for titles is fun. “Dining with Diane” sounds more like “Dining with Cindy”.
4. Make a Blogging Schedule
While starting a blog is a great idea, far too often that’s just what happens. Blogging is a serious investment of time. While it sounds easy to post every day, it’s not.
Writing short and quick blog posts once, twice, or even thrice a week can be your solution to creating a schedule you can stick to. Find out each week when you will have time to maintain your blog. Taking an hour or two to do this once or twice a week is a great way to stay engaged.
Blogging regularly is also a great way to set an expectation for your readers. You can even write on your homepage or about page when you update your blog to keep readers. Readers will only come back as long as they know there will be new content. So, if you set the expectation to be reasonable, you can build your fan base in the long run.
If you really are If you’re looking to grow your nutrition business, Healthie’s practice management platform can help facilitate partnerships through customer retention strategies and much more. Get started for free today!
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