As you build the brand for your business, you gather all your experience, ideas and expertise to create what is the pinnacle of your identity. When designing your brand for your company, you have to use a lot of creativity to bring your visions to life.
Branding is the sum of all impressions of how the company wants to be perceived. So, each element that builds your brand is the tangible expression and visual identity that makes up your brand, consisting of your graphic design, logo, brand colors and others.
These elements that make up your brand identity represent not only the visual identity of a company, but also a strong foundation in the competitive market. And one of the elements that may not be on everyone’s mind is a visually aesthetic logo design.
However, for many entrepreneurs, creating logos may not be on their list of priorities. But needless to say, a visually strong logo design is an integral part of branding – and what makes your marketing efforts effective and successful.
Creating your own logo means creating what your brand does represented. Therefore, it needs to be attention-grabbing, strong, visually aesthetic and memorable, simply because your logo design needs to stand out from the competition in order to increase brand loyalty as expected by your audience.
According to Nuanced Media, humans process images 60,000 times faster than words, so it’s important to create visually appealing and memorable logos. This is why many companies take logo design seriously.
Many startups choose to create their own logos. However, if you are new to graphic design, creating logos can be a daunting task.
Fortunately, there is so much digital art software on the market. One of the most popular applications out there today is – yes, you have it – Adobe Photoshop.
If you don’t want to break the bank and need a logo that speaks volumes, then read along because this might be just what you need. This article will give you all the basics of creating a logo in Photoshop using shape tools, applying gradients and adjusting the font design right in the palm of your hand.
Basic Principles of Logo Design
So the question is how to make a logo in photoshop?
Before you know how to make a logo in photoshop and start drawing your actual logo, you need to know and understand that Adobe Photoshop was mainly for photo editing and not designed for creating logos. A logo design should be able to scale up or down without sacrificing quality. Hence, its vector-based version, Adobe Illustrator, is the preferred software of graphic designers for logo design.
But what makes Photoshop stand out for logo making is the fact that given its popularity, you can go ahead and create a logo through this tutorial, without having to pay for the required software.
Before you start with this guide to the Starting with creating a logo in Photoshop, you need to make sure you have a good understanding of your brand’s ideals in order to create a logo design that fully embodies what it stands for.
Brainstorming is one of the many ways you can can help visualize and create logos for what you want to achieve. You can create a sketch, review color palette options, and font ideas to ensure what you create is well designed and eye-catching.
Get started creating your Photoshop logo design
This tutorial is based on Adobe Photoshop CC. If you have other versions of Photoshop installed, don’t worry as Photoshop features and shortcuts remain the same. So these steps will be almost the same. Now let’s start creating your first company logo.
1. Create a new canvas
Open Photoshop and start with a new document. You can start with a size of 500×500 pixels, but you can go larger if you like. Note that pixels (px) is the unit of measurement commonly used in the graphic design world.
The canvas size doesn’t matter as the logo can be resized in Photoshop without worrying about image pixelation or blurring.
You can also adjust the canvas size along the change way.To adjust the canvas size you can do this by going to the canvas properties and adjusting its height and width.