12 Wedding Venue Website Design Ideas and Tips

adminMarch 3, 2023

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What’s one of the first things most couples do after getting engaged? They start looking for wedding ideas on the internet. Whether it’s through Pinterest, Instagram, or through a search engine like Google, couples who are interested in your venue are likely to visit your site before anything else. Needless to say, this is a great opportunity to showcase your property and skills in hosting unforgettable weddings. In this blog post, we cover wedding venue website design ideas and tips to help you create a website that stands out, offers an exceptional user experience, and showcases your wedding venue in the best light.

Discover 12 Must-Know Wedding Venue Website Design Ideas and Tips:

1. Make SEO a priority.

Of course, a top-notch wedding venue website only means so much if potential clients can’t find it. So, before we dive too deep into actual wedding venue website design ideas and tips, let’s use #1 and #2 to explore the promotional aspect of everything, starting with Search Engine Optimization (SEO). By optimizing your website, you have a better chance of reaching couples – and planners – who are searching for wedding venues.

Reading: How to create a wedding venue website

Research the top-performing keywords in your market and find out which potential customers are targeting them Come to your site, search. For example, SEMrush is a tool that allows you to do keyword research, audit your website and see where you can improve, and analyze your competitors’ strategies.

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Once you have chosen your keywords, insert them into the relevant text on your website and post additional content/pages containing those keywords. But remember, you write for people, not search engines. Create helpful content, but don’t overload it with keywords until it negatively impacts the user experience.

In addition to keyword research and other on-page optimizations, make sure your site loads quickly and is responsive Mobile-friendly design implemented are other important factors that affect your website’s search ranking. Also, don’t forget about behind-the-scenes search engine optimization like title tags and meta descriptions, optimizing images and including alternative descriptions, including internal links to other pages on your site, and getting backlinks to your site (Google sees this as votes of trust). We go into all of this in more detail in our Wedding Venue Marketing Guide.

2. Invest in paid ads.

With pay-per-click (PPC) ads, you, the advertiser, pay every time someone clicks on your ad. Researching long-tail keywords will help you narrow your audience and give you an idea of the search terms customers are using to find your site. Then use those keywords to create compelling and effective copy for your ads. To get the most of your paid advertising budget, spread it out by choosing a large number of lower-traffic keywords instead of choosing a few high-traffic keywords. Google Ads is a great place to start – this guide from HubSpot provides an in-depth look at the platform and best practices for success.

For social media ads, the first step is to determine which platform is most popular is with the target audience you want to reach. Look at which of your social media platforms has the most engagement – that’s where you should place your ads. For example, photo or video ads that appear in Facebook or Instagram stories, collections and carousels that appear in feeds, or promoted pins on Pinterest. Pro tip: Pinterest is incredibly popular with couples.

Paid ad platforms also allow you to retarget – or remarket – to reconnect with people who have visited your site. If the user has cookies enabled, retargeting will show them your ads on the next website or mobile page they visit, giving you a greater chance of increasing your conversion rates.

3. Design your wedding venue website with lead generation in mind.

Designing your website with lead generation in mind means a few important things, according to SEO and digital marketing expert Neil Patel. He advises providing a phone number as it gives you credibility. Even if your prospect doesn’t call, it makes you more trustworthy and legitimate in their eyes. Including photos and testimonials also increases your credibility. Use clear CTAs throughout your site, as well as first contact forms and RFPs. If you’ve won awards, post the seals somewhere on your page, such as in the website header or footer.

For example, Tin Roof Barn’s website is charming, rustic and whimsical – a perfect one Reflection of the venue. The website is divided into logical and clear tabs that make it easy to navigate. Each tab has a contact button that leads to a form below. Their robust photo gallery and integrated Instagram feed provide a wealth of photos, so clients know exactly what the venue is like.The Q

26 Bridge has a website tab dedicated to testimonials. Clients can scroll through a few above or go to the venue’s Yelp page linked directly below. Sage Lodge in Pray, Montana, features reviews from recent guests right on their home page. For even more, they have a dedicated Stories gallery of photos and testimonials that customers can browse through like a social media feed.

8. Use high quality images and videos.

Nowadays, couples looking for wedding venues are very visually focused. It is important for venues to showcase their strongest images (including video) to accurately portray the beauty of the space and its surroundings. Posting photos front and center on your website allows potential customers to search and determine if the venue is right for them – all without having to read anything.

Photos and videos should reflect the four seasons and reflect the different styles of weddings, and specific angles and features – such as the view from the reception hall, types of tables and dance floor – and be shared on Instagram and Pinterest as well as the venue’s website. Either use photos from actual weddings that took place at your property, or stage photos so you can orchestrate an on-site shoot with marketing in mind to get the best angles and best showcase your offerings.

The video you put on your website can be a promotional reel showing your venue and grounds, clips from previous weddings, or a VR tour for customers to browse at their leisure. Whatever form it takes, make sure you include the video in some way. It allows couples to immerse themselves in and experience your venue without having to be there.

The Mountain House Estate location in Cloverdale, California is an excellent example of website design across the board for wedding venues The site has a virtual tour tab – 3D and 360 – for various areas of their property, an integrated Instagram feed at the bottom of the page, an extensive photo gallery, and a blog where they post thought leadership and site-specific posts. Wild Basin Lodge in Allenspark, Colorado is another example of a wedding venue website with exceptional photography. This venue shows it well, with professional hero images depicting every aspect of the property. The home page has a background video of the surroundings and a short video tour of the venue.

9. Give weddings their own tab.

If you’re a hotel, winery, restaurant, or other venue where weddings are just a part of your business, present your wedding offerings in a separate tab and a separate section of your site. This ensures an optimized user experience and helps visitors find exactly what they are looking for. And having a dedicated tab and page on your website increases your chances of appearing in searches when couples search for wedding venues.

Add all your high quality photos and videos, virtual tours or 360 photos, testimonials and links to your social accounts – or even pull your Instagram feed – to the Weddings tab of your website an integrated widget. Also, make sure to list specific packages and services and what they include somewhere in the Weddings section of your website. Have a CTA and a simple contact form to entice couples to contact you if they like what they see.

Castle Farms in Charlevoix, Michigan organizes their website tabs in the Main Categories for Reasons People Would Want to Visit Their Venue: Meetings & Events, Wine & Weddings. By hovering over the Weddings tab, users can see all the different options like photo gallery, rental and items included, as well as the different venues to choose from.

10. Be transparent.

Engaged couples today value transparency when it comes to pricing and communicating throughout the wedding planning and other aspects of the process. This makes sense as Millennials expect transparency from brands and companies in general. A 2016 Label Insight survey found that 94% of millennials surveyed would be likely to remain loyal to brands that are fully transparent, with 56% saying they would likely remain a lifelong fan of such a brand.

Millennials, in particular, do extensive research online before approaching a venue. Letting couples know in advance what you can and cannot offer will save you time during the sales process once the couple contacts you.

According to SkiftX’s survey, wedding couples who searched venues online were often confused by the process of finding clear pricing options (26 percent), identifying venues within their budget (27 percent), and seeing consistent information provided by each venue (24 percent). They also often found it difficult to compare the features of different venues (21 percent) and said they wasted time looking for options outside of their price range (31 percent).

List your wedding packages, what they will include and what they will cost. This doesn’t have to be the first thing visitors see on your landing page, but it does need to be accessible – so put it in a place that’s easy to find. Providing this information early in the search process can improve conversion rates, create a clear understanding and alignment for both the couple and the venue, and help get the most qualified leads through the door.

Um To reach these generations in today’s wedding market, hotels and special event venues would be wise to offer do-it-yourself planning options, personalization options, packages within a range of budgets (but opportunities for upselling), and transparency over pricing and communications.

Stand Ready Ranch, a privately owned property in Northern California, is straightforward when it comes to availability and pricing. The site has a separate tab for each, detailing the wedding package and cost, along with a calendar of available dates. Red Barn Ranch in Hopland, California uses a different kind of transparency. They want you to know the property floor plan and what you have access to when booking your wedding. Their home page has an interactive map that provides an overview of the entire property, with pins labeling each part of the property, photo ops with examples, and specifications for each venue.

11. Use your wedding venue’s website to position yourself as a partner and resource.

Position yourself as a thought leader and be the trusted resource that couples can turn to when they have questions. A great way to build your reputation is to publish regular blog posts and informative articles on wedding planning tips and advice, like “How to Choose a Wedding Venue” or “Wedding Menu Suggestions”. Write content that is helpful and solves a problem for your readers. By researching relevant keywords, you can find out what your website visitors are looking for and create content based on that.

On the Hidden Greens Event Venue Blog, they provide a mix of marketing and promotional content for their own venues as well as thought leadership content such as the benefits of indoor and outdoor wedding venues and a wedding planning timeline and checklist. Orting Manor in Orting, Washington publishes up-to-date blog articles on topics like postponing weddings due to COVID-19 or how to plan a wedding during COVID-19. Other topics are helpful and informative, e.g. B. how to choose a wedding venue and what things might affect your wedding budget.

12. Make it easy to get in touch.

Integrate simple contact forms on your website and let the customer choose how to connect. Some prefer text or email, while others prefer a phone call. Millennials are very self-service oriented and used to doing their own digital research. They’re less likely to want to call, so make sure all the information they need to make an informed decision is available on your website. If you can, implement live chat on your website for customers who need a quick answer to a question but aren’t ready to pick up the phone.

Wychmere Beach Club in Harwich Port, Maine uses large, eye-catching hero images on its home page, with an Inquire Today button directly below. A few more scrolls take users through a photo grid of the various venue options, potential menus, and finally to an inquiry form below where only the name and email address are required fields. This website makes it easy to get in touch with you and showcases everything the venue has to offer, all from the home page.