3. More space to showcase yourself
You just can’t show enough of your skills on a resume, even if you list your skills.
A resume is just a brief overview of your professional work, but a personal careers website can showcase a lot more of your work.
Reading: How to create a website to impress interviewers
Especially if you’re looking for a creative type Job, it’s a must.
4. You control your online presence
This is pretty important. There’s been so much talk about hiring managers Googling candidates and going through their social media sites.
If you have a personal website, they’ll find all the relevant information about you on it and then pull it on You don’t need to pay as much attention to your Facebook or Twitter profile.
Of course, that doesn’t mean you shouldn’t care about how you present yourself on social media. Remember that you have almost total control over what hiring managers see when they search for you.
5. You’ll Improve Your Skills
As we’ve said before, having your own personal website will make you appear more professional. Creating a personal web is another experience you will have to get your dream job.
You will expand your skills in programming, web design, graphic design, copywriting and so on.
And even if you don’t create your website from scratch but use one of the ready-made templates in one of the hosting platforms, it’s still a creative work that will help you improve.
But enough about the reasons for making one. Let’s get to the more important part – How to create a personal website that will help you get your next job?
Have you met AIDA?
If you’ve ever had the chance to wet your fingers in the waters of marketing, you’ve definitely met AIDA. I’m not talking about the opera, I’m talking about the acronym: Attention, Interest, Desire, Action.
Marketers tend to see this formula as their holy grail, which might be a a little too much. But it works. So why not use it when creating your personal website? All in all, it should help you to convince the hiring manager to invite you for an interview.
Let’s talk about it in detail. What is the ultimate goal of a personal website when looking for a job?
Although counterintuitive, it doesn’t depend on the job itself. There’s only a slim chance you’ll get the job right after the hiring manager lands on your website. Unless, of course, they’re looking for a freelancer.
See also: 6 Ways to Build Your Email Subscriber List
The ultimate goal of your personal website is to get them to invite you for an interview. Then, and only then, will the site have served its purpose
When considering your personal site, use the Marketing AIDA as a guide. Eventually, you will become the marketing and sales department of YOUR NAME, INC. You need to promote and sell your skills, experience, knowledge, and desire for a new challenge.
Well, the AIDA steps seem confusing or not self-explanatory enough. And that’s okay. Here’s a snapshot of what’s behind them on your personal website.
Warning: let them listen
Even if you’re the best of the The best are for the job, so as long as the company doesn’t know about you, it means nothing.
Therefore, your first goal is to get the attention of hiring managers. How?
You discover a job posting. It says that you should send them your resume and cover letter. Do it even though you have a website to point them to. You don’t want your prospective employer to see how sluggish you are if you can’t complete a basic requirement like attaching your resume.
But email, that first contact, is your chance to impress .
Your goal is to indicate that you have a personal website. That fact alone says a lot. It means the company is worth it, it proves that you are fully committed to getting that job and that you have put time and effort into the process.
It will let them know that you are ready to go the extra mile than most.
With a well-written text, your goal is to attract the recruiter leading to your website. Once they click on it, your chances of getting a job skyrocket. Still, it’s only the first step.
Interest: Make them curious to learn more
Once the recruiter lands on your website, you need a great introduction , clear structure and give the best first impression. You want to hook her and not let go. Even more, you want them to want to know more about you. Try to generate genuine interest.
To achieve this have a powerful landing page design. Powerful doesn’t mean complicated, saturated with images, lines, objects and so on. Simple can still be powerful.
Not really a design person? No problem. In most cases, the content of your website is more important than its appearance.When you have excellent skills and experience, it goes much further than just sexy aesthetics.
A brief introduction or bio is the most important part of the landing page. Be careful not to overdo it, a few short paragraphs will do. Who are you? What do you know? What is your current role? What added value can you offer? What are you searching for? What is your life philosophy and maybe what are your hobbies?
See also: How to Create a Website Free of Cost in 2023: Beginners Guide
This is more than enough to help the recruiter decide whether your application is worth pursuing or not.
As a student doing this If you do not have enough experience, you can also mention your career aspirations for the future. are you a finance student Say you’re an aspiring investment banker.
On the other hand, only say enough that the hiring manager wants to know more about you and your experience. Whether it’s multiple words or two to three paragraphs, the introduction needs to interest them.
Wish: Make them want you in their tea
Once You Come When hooked, recruiters will want to see proof of your claims and specific results. This is an excellent opportunity for you to showcase your strongest qualities.
One of the defining characteristics of your personal website is personal tone. Show your personality. After all, you want to be her colleague. They want to know who you are. Of course, you still want to maintain a level of professionalism.
You also want to describe specific challenges you faced and how you addressed them. Don’t forget to also mention any successful side projects you’ve initiated to support your community.
Don’t show your love for design. Explain how you used design thinking to solve a specific problem.
Results! Give them results!
Be prepared to back up each of your claims with concrete examples. Did you manage to increase sales by 50%? Great! Mention it and don’t forget to explain how. Did you manage to invite big names to a conference you organized? Provide a brief explanation.
List all your relevant jobs, internships, workshops, certificates, courses and even your own hobby projects. Yes, they can also help you land a job.
Don’t forget to use keywords that match the job description. But if you’ve read our guide on how to tailor your resume to a specific job description, you already know that.
Action: Don’t let them be cold
After passing all the previous stages, you are well on your way to being called for an interview. You managed to get the hiring manager’s attention and proved that you’re a great fit for his company.
Now you need to give him time to think about it. This is a simple but crucial step. The probability that they will come back is very high.
Keep your contact information on screen at all times.
If not the email address itself, at least have a link to the contact us sub-page at all times visible. That way, as soon as they come up with the idea of contacting you, you let them act immediately.
Actually, the sole purpose of your website should be this last stage of contacting you.
See also: How to Make a Small Business Website – Step by Step (2023)
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