Few things are more valuable to a business than an email subscriber list full of interested and potential customers. Although many believe that the age of spam filters has destroyed email marketing forever, spam filters are only there to protect people from unwanted email. By creating a list of people who want to receive your emails, you avoid spam filters and stay in touch with your potential customers.
If you want to expand your marketing reach, you should think about the ways to build your email subscriber list:
Reading: How to create an email subscription list
1. Offer signup forms on your website
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While your customers are browsing your website, make sure you give them the opportunity to sign up for your newsletters without purchasing anything. Remember that prospects can turn into customers over time if you find a way to get them to remember you. A good way to do this is to offer a newsletter subscription form where potential customers can enter their contact information to receive your emails. To maximize subscriptions, place this “call to action” in the header or footer of your website so it’s visible on every page. You can also include a subscribe link in the signature line of your email to give your current customers and daily contacts the option to request your newsletter.
2. Ask customers to sign in when they make a purchase
If your customers make an online purchase, they’ve already shown an interest in your product; which means they are a prime candidate to buy from you again. During the checkout process, offer a button that gives you permission to send them email communications. Place this in a conspicuous area so they can take advantage of this opportunity. Also, let them know that you will never spam them with unsolicited email.
3. Offer free content
Nothing gets people’s attention like free content. Encourage people to sign up by offering free content like white papers, checklists or guides. Just make sure everything you offer is of the highest quality. Remember that the content you offer reflects the quality of your business and you want to make a good first impression!
4. Offer an exclusive opportunity or offer
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Offer a special offer for subscribers only. It can be a 10% discount, or a first look at a new product, or even an opportunity to purchase a product in front of regular customers. Remember there are two things people always love – getting a bargain and being part of an exclusive group! The combination of the two can be a powerful incentive for people to join your list!
5. Share Them
Word of mouth is still the best way to get new customers, although in the modern world it’s more like “word via email” or “word via social media”. can be. Give customers the option to forward your emails to their friends. Be sure to place this option in large letters at the top of the screen to encourage this behavior. The more your emails are forwarded, the faster your list will grow and the better your chances of selling.
6. Deliver value-added content
Obvious sales pitches are annoying. Customers who receive too many “buy my product” emails will likely click the unsubscribe button – not good! Instead of just showcasing your product, create content that your customers will appreciate. Linking to third-party articles or sharing your own expertise is a great way to build credibility and goodwill at the same time. Our advice to customers is to remember the 4:1 ratio. For every 4 value-added emails sent, you “earn the right” to send a promotional email.
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