Blogging has become an effective way for companies to do more business, bring information to the masses, and create a stronghold in a particular field.
In a way, your blog is a good representation what you stand for, how well you represent the issue/information and your authoritative stance on the issue. If the blog doesn’t contain well-thought-out, concise knowledge that your audience needs, then it’s pretty much worthless.
Reading: How to create a unique blog
But in this day and age, virtually every business, artist, or person has a purpose with a blog. This soon to be saturated market can be compared to looking for a needle in a haystack. In this haystack of the internet world, you want your blog to stand out like the shiniest, biggest needle so that everyone in your target audience can easily find it (and keep coming back!).
For any blog topic or industry based blogs, you will find that there are hundreds to thousands of competing blogs all trying to garner attention. Employing methods to ensure your blog stands out is key to the reputation and possibly even survival of your online business.
Here are five ways you can boost your Make your blog unique and stand out from the rest:
1. Be an expert in a specific niche
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The broader your blog posts, the more competitors you will have. For example, you can have a fashion blog, but nothing will differentiate it from the other myriad fashion blogs. However, if you decide to become an expert in a specific niche (scarves, collared shirts, etc.) within this general fashion theme, you can guarantee more traffic to your website.
Imagine it , you create a blog about fashion and find it difficult to generate consistent traffic, so turn it into kids fashion, 80s fashion, spring fashion, what to wear when you travel to XYZ, whatever. You would instantly become one of the few bloggers with a decisive edge on this matter.
2. Create contests or other engaging materials
Social networking is the #1 Internet marketing method of our time. If you post a challenge, contest, or any type of activity on your blog that requires others to participate in, you increase the chances of getting new traffic, referrals to others, or even going viral.
All forms of engagement should be encouraged to be shared on social media – after all, our society is very competitive by nature.
3. Use pictures and videos
Let’s face it, not as many people enjoy reading today as they did ten, twenty years ago. Your blog must be mixed media to attract and keep traffic from those who are obviously not interested in just reading text on a page.
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Images and videos are a way to engage the viewer at a level where they want and yearn to read the entire blog post.
4. Conduct interviews
If possible, try to interview others who are real experts and professionals in the field. A credible source makes your company, product and/or service stand out from the rest.
5. Feature guest authors.
Give other credible bloggers the opportunity to guest post on your site. If others are able to showcase their craft or knowledge elsewhere, best believe they will help drive traffic there. Writing is a form of artistry and gives artists the right to show off that they’ve been able to publish a post or article in a space other than their typical channels.
Differentiating your blog is what it’s all about to get creative, to see what works best for your business or company, and to know your target audience (and how they process information).
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