If you’re tired of posting on Instagram and want to share your favorite travel photos in a more dynamic way, start a travel photography blog.
Thanks to out-standard web platforms like WordPress and Squarespace makes creating anything from a simple photo portfolio to complex blogs and even ecommerce websites really easy.
Reading: How to create a travel photography blog
In this guide I’ll walk you through a few things Things to Consider Before You Get Started
Step 1: Define who you’re blogging for. Who will be reading it and returning regularly for updates?
Your first consideration should be who you are going to talk to when writing and sharing your blog about travel photography. Do you talk to professional or amateur photographers? Frequent travelers or vacationers who take a vacation once a year.
Once you know who will be reading your blog, you can set a tone and brand aesthetic.
Step 2: Get your travel blog online
Choose a catchy name
Choose a creative and intriguing name that will make your blog stand out from the crowd . Keep it fairly short and easy to remember and remember that you need to check if the associated domain is available.
If you’re lacking inspiration, try typing travel-related words into a creative name generator like this one.
Set up your domain and hosting
- A domain name to match your blog name – this costs around £10 per year.
- Web hosting – this costs around £15 a month (but you can get a discount if you pay a year in advance).
- The WordPress software– it’s free.
- A theme – this controls how your blog looks. You can find many free themes. If you want a premium theme, these usually cost around £60.
- Plugins – these add functionality to your blog. You can find over 55,000 free plugins so paying zero is possible. However, it’s likely that you’ll want to use some premium plugins that vary in cost.
There are many different domain and hosting providers that are well-equipped to host your travel photography blog to keep online. Companies like GoDaddy and Wix offer hosted and managed packages that let you focus on design and content. If you’ve never set up a website before, take a look at an intuitive content builder like Squarespace.
Link your Google Analytics
See also: How to create a logo in PowerPoint
Google Analytics activity reports of users on your site and can help you track where your traffic is coming from and how they navigate and use the content on your site.
If you plan to monetize your blog Google Analytics is essential. A simple guide to getting started is here.
READ MORE WANDERLUSTERS PHOTOBLOG GUIDE
Step 3: Customize your website
Branding + WordPress Themes
If you plan to use WordPress to design your blog, you need to find a mobile responsive theme that works best is appropriate to showcase your photography. Themes range from £15 to £150 depending on the functionality you want, but expect to pay around £35 for a basic portfolio theme with a built-in blog.
Logo + Design
Creating a beautiful and stylish website with appealing branding is the key to success. This is especially important if you have a photography blog. If you’ve never made a logo before, you can use Etsy to find a logo designer whose designs appeal to you, or try creating your own using free software like Canva.
READ MORE WANDERLUSTERS BLOGGING GUIDE
Step 4: Start creating content
Set up your main pages
Before you go ahead and start sharing your travel photography, you need to set up a website structure.This structure defines your main menu and allows your blog visitors to navigate through the content on your website. It’s important to do this with adequate time and thought, as your website structure can affect how well it ranks in Google’s organic search.
Read more about best practices for setting up the Read site structure.
Learn SEO basics
See also: Building Your First Laravel Application (Blog Application)
According to Wikipedia, SEO is “the process of increasing the visibility of a website or webpage in the unpaid results of a search engine to influence”. In short, this is how to get your website to rank in a Google search without paying for it.
The core elements of SEO are: On-Page SEO and Off – On-page SEO.
On-page SEO is all about creating your own content to improve your rankings. You can do this by using qualitative writing quality content that includes the keywords your target audience is likely to be searching for among other things for writing quality content on a regular basis
Off-page SEO is optimizing things outside of your website itself take place, such as B. Earning backlinks.
Read more about ranking your blog content here.
Promote your posts with engaging social content
One of the best ways to get traffic to your blog is to share your content regularly on social media. For photography blogs, platforms like Instagram and TikTok offer the best return on time investment and are good for sharing visual content.
Use scheduling software like Later to set up your posts in advance and respond to things manage the ones you share.
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