How to Create Fresh YouTube Content for Your Channel

adminMarch 15, 2023

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How to create a starting content for youtube channel

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In a world of Millennials and Generation Z, the fastest way to reach your audience is through consistent, high-quality video content. People now love and prioritize accessibility and great content over everything else. And you would be surprised to know that YouTube alone has two billion users. For you as a marketer, that means you need to start creating new YouTube content. Like starting today!

If you’re not sure where to start, don’t worry. We have you back. So let’s get started and dive into the things you need to do to create great YouTube content.

Reading: How to create a starting content for youtube channel

7 Steps to Starting Your YouTube Channel

In front of you To create online video content for your YouTube channel, you need a channel. And that’s not difficult at all. We’ve simplified it for you in just 8 easy steps. Let’s take a look.

Step 1: Create a Google branded account

This one is pretty simple. We all have a Google account now, don’t we?

But this is where a branded Google account differs from your regular one; it’s not yours Not really. This account is owned by the company and even your team members can access it. More importantly, when you launch your YouTube channel and upload content, it will appear under your company’s name, not yours.

So first, create a Google branded account.

Step 2: Create a YouTube branded account

Now that you have a branded Google account, all you need is to connect it to YouTube. When you open YouTube, you will see that you are already logged into your personal account. So here’s what you need to do to switch to your company’s account:

Open your YouTube channel page.
You’ll see an option to create a new channel there. Click on it.
Enter your company name and voila! You just created your company’s YouTube channel.

youtube-content-account — Source: Influencer Marketing Hub

Your brand account would also give you access to YouTube Analytics where you can see the big guns rolling. That means you can access your viewership counts and get insights into your audience’s behavior for different types of videos you upload. This will make it easier for you to see which video type is performing best.

However, keep in mind that this can be different for each niche. For example, for a record label channel, music videos will obviously do better than educational videos or conspiracy theories.

So, as a content owner, you need to make sure you’re choosing the right type for your niche.

Step 3: Add your brand identity to the channel

This is the most important step in creating a channel that stands out from the rest. How do you typically differentiate yourself from other brands on different social media platforms? The answer is simple – through your branding. And that’s exactly what you need for your YouTube channel. You’ll need to optimize it according to your branding guidelines to reflect it in the content you upload later.

Here are some quick tips on how to do this effectively:

Create artwork for your channel and add it to your framework. This includes adding a channel icon, which ideally should be your logo. And a banner for your channel’s page.
Keep in mind, however, that these will display differently on different devices. To ensure they are optimized for all devices, we recommend using the YouTube template.
After that, make sure to add links to your artwork. Add the links to your other social accounts like Facebook and Instagram. This would make it easier for your viewers to easily access your social accounts.
If you’re looking to solidify your commitment to establishing a brand identity, here’s a great suggestion. Create a trailer for your YouTube channel. Well, that could be a mix of anything and everything. You can invite your team members to talk about what this channel would look like. You can also use animations and graphics to add color to it.

Here’s a great example of a popular channel trailer that sums up the essentials of creating a trailer.

Any advice? Try to be short and to the point – remember that you’re going to grab your audience’s attention right away win and not want to bore it to death!

Step 4: Develop a content and marketing strategy for YouTube

You will often find that content moderators and Content creators run after experts to come up with the perfect strategy. Do not do that. Because the more time you spend listening to others, the less time you have for planning. Whereas you should do the opposite.

First create a strategy for your channel and then optimize it according to the recommendation algorithm or expert advice. This allows you to target popular content as per your niche’s needs.

Once you have a content plan, start investing in a marketing strategy. YouTube Analytics will help you here again. It can provide insights into traffic sources for your individual videos. You can also explore different video sharing or live streaming options with YouTube Live.

But for starters, your marketing strategy should be fairly simple so that you have more time to invest in creating great content. Upload videos, but focus on creating stunning channel art and graphic content that sets you apart from the rest. And don’t forget to share it on your other social channels too. Oftentimes, your audience can give you video ideas as well. That’s why it’s important to include them as a crucial part of your marketing plan.

Step 5: Upload your first YouTube video

Once you’ve got your start uploading your first YouTube video. To make sure it works well, focus on the right video format. If you think animation is a better fit for your niche, do it.

Also make sure your company or brand owns the sole copyright of the content to avoid future litigation can .

Step 6: Create a YouTube channel structure

After a while, when you have set up several video blogs and a bunch of videos, it’s Time for you to organize it. Here you need a structure for your video channel. So, as you create it, keep in mind how you want your audience to navigate through your types of content. Obviously there would be a great variety to explore, which is all the more reason why you should consider creating playlists.

You can create one as easily as this:

Click Customize Channel.
Click the Playlists tab and create a new playlist.
Enter a title or a name for your new playlist. But make sure it’s under 150 characters. Then click Create.
You will be taken to a screen where you can click Edit to start adding videos.
Click Add videos and add videos from your channel.

youtube-channel -structure — Source: iCrossing

Step 7: Confirm your account if you click more want to access features

If you want to access more features and want the audience to trust you, you need to verify your account. Once verified, you can upload videos longer than 15 minutes, which are the most popular videos. In addition, you can also create custom thumbnails.

So here’s how you can do it:

1. Go to youtube.com/verify

how-to-create-a-YouTube-channel — Source: YouTube

2. Choose your country

3. Choose whether you want to receive the confirmation via SMS or automatic voice message

4. Enter your phone number

5. You will receive a confirmation code. Enter this verification code and click Submit.

Congratulations! Your channel is now verified!

6 Tips for Creating Great YouTube Content

It’s all about the extra effort you put in spend on your content creation at the end of the day. The type of content you produce has a lot to do with the actions you use to create content. Let’s look at the 6 tips you should follow to get direct viewers and organic traffic.

Tip 1: Competitive research and market insight are key

Bad keywords lead to no audience and popular search terms generate more subscribers. It’s that simple.

The best way to make sure you’re using the right keywords is to see what most people are searching for. You can pick up Google trends or use Buzzsumo to identify your competitor’s keywords.

But we recommend you stick to YouTube for competitive research. Check out the list of your competitor’s videos. Explore their video hours or the advertising campaigns they run on their video platform. That would help you identify what they are doing right. More importantly, what not to do and what you should do!

Pro Tip: Perform a SWOT analysis before setting a strategy. Identifying your strengths, weaknesses, opportunities, and threats would put you in a better position.

Tip 2: Get inspired by your favorite channels

And While you’re into competitive research, don’t forget to be open about it! If you like content, you have every right to be inspired by it.Just make sure to keep the Terms of Service and Community Guidelines in mind while creating your own video version. It shouldn’t look like an exact replica of the original video.

Maybe you can just get inspiration from their categories or the type of calls-to-action they use.

In any case, it is definitely ok to get inspired as long as it increases engagement with your video uploads. If not, revise your strategy and see what you’re missing out on.

Remember, the idea is to build your own channel. So it’s likely that what works for your favorite channels may not work for you.

Any advice? Check out the trending list from YouTube. Even if these viral videos have nothing to do with your niche, you can still learn a lot from them. For example, how to place your video title, what type of video file to upload, or how to use influencer marketing in your videos.

Recently , this one Video was on YouTube’s trending list. And we’re sure there must be some others. So the big questions to ask yourself should be:

What kind of content would make sense for your YouTube Studio?
How can you streamline your production flow?
What type of series playlists would work for you?
What are the channel ideas or common types of questions to create content around?

Or maybe ask all of these!

Tip 3: Optimize your video content to attract more subscribers

channel -optimization — Source: Social Media Examiner

This is one of the most important steps that most channels miss! If you want more subscribers, you’ll need to optimize your Creator Studio accordingly. Here are the things you’ll need:

Channel Description:

Want people to know what type of content you’re going to post? Write that in your channeled description. You can edit it from your channel’s About section. Make sure to enrich it with the keywords and terms you want to rank for.

Channel icon:

Your profile picture should be in it high resolution. Ideally, it should be your company’s logo to establish brand visibility and authority.

Channel Art:

Next you would need to add a banner to your channel. Most people change their banners frequently with the latest updates. If you ask us, this might be a good place to upload a timeline for your content and let your audience know what to expect.

Include captions and translations added:

Finally, if most of your videos will be in English, this could be a problem. Why did you ask?

Only 33% of popular videos on YouTube are in English. The rest, well, not so much. So if you want to reach a wider audience, start by adding captions.

Tip 4: Collaborate with influencers in your niche

You know that 60% of YouTube subscribers are more likely to take the advice of their favorite content creator? What does this mean for your channel?

It’s simple – you need to onboard an influencer in your niche for a potential collaboration. There could be any number of reasons why they would agree. Maybe there’s a financial benefit, or maybe they believe in your content. In any case, working together, or more consistently working together, can prove beneficial to your channel.

You can access their subscribers’ list of subscribers and grow engagement on your channel. But most importantly, having them on board would also bring their ideas on board. This potentially means you’ll learn something that can prove helpful throughout your content strategy.

This father-son duo’s channel, What’s Inside turned out to be a miracle for Exxon Mobile. They hired them to launch their new motor oil and the video got millions of views!

See? It’s not that difficult. All you need is a good influencer by your side and let them do the talking.

Tip 5: Focus on Watch Time Optimization

If you think YouTube’s main goal is to get more people to watch videos. And that’s why watch time is so important! If you’re wondering what that is exactly, here’s a simple definition.

In simple terms, it’s the total time elapsed since a YouTube Videos spent has gone live.

So the goal of your channel should be to ensure you have maximum watch time. Here’s how to do it effectively:

Publish long videos.
Cut out the extra content or fluff from your introduction.

See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing
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2. Include graphics and animations.
3. And most importantly, write every line you have to say.Because when you have a script, there’s less room for fluff.
4. Streamline your post-production process.
See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing

Tip 6 : Try YouTube Ads Off

If you’re looking to grow your audience alongside organic reach, YouTube Ads is your ladder to reach that milestone. You can use any of the following four ways to start promoting your content:

See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing
1. The first option is skippable streaming ads. These would appear between videos and the viewer has the option to skip them after 5 seconds. So your job would be to find an overwhelming catch – one that they can’t skip.
2. The second option you have concerns the non-skippable ads, also known as bumper ads. yes they cost more However, they are more effective when your message is clear and concise.
3. The next option is the video discovery ads. They used to be called in-display ads.
4. Finally, you can also opt for non-video ads. This includes banners and overlays. These are less aggressive and can also produce results.
See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing

So, based on your needs, choose the option that best suits your needs. You can also try them all and see which set has the highest conversion rate. However, remember that you need to identify the right audience for these ads to work. After all, it wouldn’t do any good if you were targeting the wrong audience.

See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing

A magic solution for faster results!

Creating content for YouTube requires instantaneous Communication and approvals for designs. You need your creative and design team to collaborate on the thumbnail designs. They also want permissions for video content. And honestly, we understand how exhausting that can be.

So use GoVisually to streamline your review process and get instant approvals. All you have to do is upload your content there and your team can take it from there. Once you see how easy this makes your review process you’ll thank us later.

See also: 10 Key Steps to Create Blog Posts That People WANT to Read

See also: 2 Killer Examples of Successful Health and Fitness E-Commerce Marketing

The essential takeaways

Here is What we will leave you: Start creating content! There is no other way to find out what YouTube has in store for you. These tips and strategies will help you get a head start and get things moving. But only when you can design and execute a strategy and assess its results.

So get started today – fail if you must! But keep providing great content.

See also: Wait! Did you know these 3 things?

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