Last updated on October 13, 2022
If you’re unfamiliar with YouTube playlists, it’s time to jump on the web’s most entertaining bandwagon.
Reading: How to create a playlist for your youtube channel
Why?
Well, if something interests you, there’s a YouTube playlist for it.
Want to hear the best new house music of 2022?
There’s a playlist for that.
Want to see every Game of Thrones scene starring Daenerys Targaryen?
There’s a playlist for that.
Want to maximize your video SEO on YouTube?
You guessed it – there’s a playlist for that.
In the information age, YouTube has put everything from trending tunes to industry-leading thought leaders right at your fingertips.
But as a marketer and brand builder, you knew you could use YouTube- Playlists as a customer retention tool?
In this blog, we explain how to create, edit, and maximize YouTube playlists to grow your brand in 2022 and improve your video marketing strategy.
What is a YouTube playlist? playlist?
A YouTube playlist is a collection of videos that play automatically in sequence. Think of it as a music playlist that you might create on Spotify or Apple Music, but for videos.
When a video is finished, the next one in the queue appears on the screen without any action from the user. And just like music playlists, you can shuffle YouTube playlists to keep things fresh.
YouTube playlists come in all shapes and sizes. For example, if you want to waste some time today, you can search “best Vine playlists” and find such gems to make your lunch break laugh.
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After completing all 108 vines in this playlist, you can watch a playlist featuring the most popular animal on the web: cats.
When you’re ready to get back to work, you can check out this creative agency experience playlist from our CEO, Matt Byrom, which covers everything from boosting team performance to towards how to increase organic search traffic.
As you can see, there are endless ways to use YouTube playlists as a consumer – but the possibilities for brands and marketers are also endless. Before we get into how to create a playlist on YouTube, let’s talk about why you should create one first.
Why create a YouTube playlist?
YouTube playlists can be a fun content curating tool to enhance your daily life. For example, you might want to create a playlist of your favorite music videos to play in the background during a party. Or you can compile your favorite at-home workout videos into a playlist for a custom fitness routine you can do in the comfort of your living room.
But when it comes to brands, YouTube playlists are the ultimate content curation tool for marketers. Instead of engaging your customers with just a single video, you could engage them with multiple videos that come together to tell a larger story.
This also improves the customer experience as they don’t have to search for content – you’ve already created the perfect playlist of videos that will meet all of their needs.
For example, you could create a YouTube playlist that walks your customers through your product features, highlighting a different feature in each video.
You could create a playlist of video testimonials to send to potential new customers.
Or you could create an FAQ playlist to share with new users, introducing them to your product and answering common customer service requests.
As you can see, the possibilities for YouTube playlists are endless, as is their ability to improve your customer experience.
So without further ado, let’s get down to business. Here’s how to create a playlist on YouTube in a few simple steps.
How to create a playlist on YouTube
The first step to create a playlist on YouTube is easy. You need to decide where to host the playlist. YouTube playlists are automatically hosted in the channel you create them in, so be sure you’re logged into the correct channel before you begin.
You may have access to multiple channels. YouTube will automatically create a personal channel associated with your account, but you may also have access to a company or brand channel that you manage.
To navigate to the relevant channel, select your avatar in the top right corner of the screen and when the drop-down menu appears, select “Switch Account” and then select the channel you want to share an account with want to add a playlist.
Next, select your avatar again – which should now show the picture of the channel you want to add a playlist to – and select “Your Channel” from the dropdown menu.
This will take you to your YouTube channel – essentially the central hub where your brand stores and manages all of your YouTube content.
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Select the Customize Channel button to access YouTube’s video manager and start creating your playlist.
From this screen you can edit your entire YouTube channel, including your info information, videos, channels you follow and more To create a playlist en, select “Playlists” in the menu on the left.
From there you will see all your existing playlists and most importantly a button labeled “New Playlist” on the top right. Click this button to start creating the playlist.
After you click New Playlist, YouTube will prompt you to give your playlist a title. Enter the title of your playlist and click “Create”. You can always change this later if you change your mind. You can also choose whether your playlist should be public, private or unlisted.
Voila, you’ve created your Youtube playlist! But we’re not quite done yet. Next you need to add videos to your playlist. Click your playlist, then click the three-dot menu to open a drop-down menu. The first option is “Add videos”:
Clicking on it will bring up a popup where you can search videos and add them to your playlist. When you are happy with your video list, click Add Videos.
And done! You have your playlist. Click the Share button to copy your playlist URL, email the playlist to someone, or embed the playlist on your website.
How to edit a playlist on YouTube
Once you’ve created your playlist, you may want to edit it from time to time. Thankfully, YouTube makes this easy. First, navigate back to the Playlists tab. Then click the pencil icon to make your changes:
This screen allows you to edit the title and description of your playlist:
And paste as well add more videos, delete your playlist and update your playlist settings:
The settings popup gives you the opportunity to make decisions about your new playlist:
You can also sort the videos in your playlist by most popular, date added, or de m sort release date.
Finally, if you want to delete a video from your playlist, just select the 3-dot menu on the right and then click “Remove from [name] playlist”.
This is it! If you can master these basic functions, you’ve just earned your black belt in YouTube playlist editing.
Final Thoughts
Now that you’ve created your first playlist, there are many other things you can do to expand your reach and impact on the 2nd most viewed site maximize the world.
First, check out our guide on how to get a YouTube verification to add legitimacy and credibility to your account.
Then, check out how you can optimize your YouTube SEO to appear in more search results, reach your target audience, and ultimately achieve your video marketing goals.
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