What is a heat map?
A heat map (or heat map) is a graphical representation of data that uses color to represent values.
They are essential to detecting what works and doesn’t work on a website or product page.
Reading: How to create a heat map for website
By experimenting with the positioning of specific buttons and elements on your website, heatmaps allow you to evaluate your product’s performance and increase user engagement and retention while you Prioritize tasks to be completed that increase customer value.
Heatmaps make it easy to visualize complex data and understand it at a glance:
The practice we call heatmaps today probably originated from the 19th century, where manual grayscale shading was used to represent data patterns in matrices and tables.
The term heatmap was first trademarked in the early 1990s when software designer Cormac Kinney developed a graphing tool Market information developed from real-time financial data.
Today, heatmaps can still be created by hand, using Excel spreadsheets, or with product experience insight tools like Hotjar.
What is a website heatmap and how can you use it to inform your product?
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Website and product heatmaps visualize the most popular (hot) and least popular (cold) elements of your website’s content with colors on a scale from red to blue.
But who uses heatmaps and how do they work?
Heatmaps provide product teams, marketers, digital and data analysts, UX designers, social media specialists — and anyone who needs everything Sells Online – Deep insights into how people behave on their site, helping them figure out why users aren’t adopting their product, using call-to-action (CTA) buttons, or converting.
By summarizing user behavior, heatmaps make data analysis easier – they combine quantitative and qualitative data – and give a quick overview of how your target audience is interacting with a single website or product page – what they click, scroll through, or ignore – which helps you spot trends and optimize your product and website to increase user engagement and sales.
Heatmaps usually also show the average fold, i.e. H. the part of the page that users see on their screen without scrolling once they land on it.
The benefits of using heat maps on your website
Heat maps help product managers and website owners understand how people interact with their website pages to find answers to critical business questions and goals like “Why aren’t my users converting?” or ” How do I get more visitors to take action?” Heatmaps can help you determine if users:
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Reach or don’t see important content
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Find and use main links, buttons, opt-ins, and CTAs on a page
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Get distracted by non-clickable elements
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Experiencing issues across devices
As a visual tool, heatmaps help you make informed, data-driven decisions for A/B testing, updates or (Re)design your website . They’re also useful at a broader organizational level: heatmaps let you show team members and stakeholders what’s happening and make it easier to get their approval when changes are needed – heatmaps are hard to argue with !
With Hotjar’s continuous heatmaps, you can filter data and create special heatmaps based on user attributes – like the user’s role or title, the date they created their account, whether he is active a trial of your product and more – so you can quickly find targeted insights.
For example, product teams could use heatmaps to test how users interact with a new feature or prioritize bug fixes while UX and UI Designers do use heatmaps to gauge the likes or dislikes of a page design, and implement changes that make it easier for customers to navigate their site.
Hotjar’s Highlights feature lets you quickly Add favorites and Share specific insights from a heatmap with other departments or people in your organization for successful cross-functional collaboration.
You can also create a “collection” of heatmaps to highlight specific items you want your company or team to prioritize.
For example, a digital marketer could create a heatmap collection to test a landing page and then decide to move a CTA button above the average fold to reduce churn and increase the Increase sign-ups for your website or product.
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