Apart from making a website load quickly, it helps to know how to design a website layout that converts if you’re hoping for the greatest online to achieve success.
Reading: How to create a website layout
A well-functioning layout is more than just “pretty” or easy to use.
The average visitor decides in less than half a second whether they like your website or not. If you want an advantage in your field, your layout should be based on conversion science.
Here’s what that means.
The pros and cons of how to build a working website Layout designs
Step 1: Just think
Hicks Law states that the more choices you give people, the longer it takes people to make a choice. While an extended period of time can be good for business, too many options can frustrate visitors, which is the opposite of what you’re looking for.
The lesson is to make your layout intuitive. The menu should contain general terms such as B. “About” or “About Us”, “Contact” or “Contact Us” and “Blog”, “FAQ” and “Services”.
The wrong way to list your menu is to call your blog Musings and your services Our Bread & Butter. A cryptic website never converts well.
Instead, use menu items and general language on your website that your visitors will understand quickly and easily.
Step 2: Make use of negative space
Part of making your website easy to lay out is making heavy use of negative space.
This doesn’t just mean leaving spaces between images and paragraphs, which of course is important. It also means using negative space to direct visitors in the expected direction, such as B. Your call-to-action.
For an apt illustration of negative space being used wisely, see the Google homepage. Here it is very clear what is expected of visitors and there is no clutter to confuse them.
It couldn’t be easier. Since no more images, text and other elements are added to the home page, visitors know exactly how to proceed to the next step, which of course is conversion.
Step 3: Realize that color matters
85% of shoppers say color has a major impact on their purchasing decision. The psychology of color matters to marketers, especially when it comes to web design and layout.
You are encouraged to research and test the color schemes that your audience might be most likely to respond to. The right colors can evoke certain emotions. Additionally, things like demographics can affect the way your visitors perceive your website.
To find a working color scheme, use the color wheel and look for complementary colors (which are opposite on the wheel) or analogous colors (which are next to each other on the wheel).
These color schemes can add depth to your website layout and make it more interesting, allowing visitors to stay on the site long enough to make a positive purchase decision.
Step 4: Format compelling copy correctly
As a web designer, you may prefer to leave the web copy to a real copywriter. Still, you should know where the text should be placed for maximum conversions, even if it’s temporary lorem ipsum.
A headline is paramount and should take center stage on the home page to communicate the value proposition of the brand. Each subsequent page should then contain a heading indicating the relevance of that page’s content.
Research shows that placing text in an “F” design after the headline works best, as that’s how people read content online.
If you are going to have a plethora of text on your site, parse the content into boxes and format it for Skimmer to make reading easy for all site visitors and easy to keep.
Notice how State Farm decided to break their content up into neat little sections to make finding what you’re looking for easier on the eyes and mind.
Step 5: Make the result clear
A high-converting web layout is t one that focuses on the actions you want your visitors to take.
The best layouts actually manage to guide your visitors through the process. Your calls-to-action should be prominently displayed so that they stand out and are noticed without much effort.
Whether you want your visitors to make a call, fill out a form, or share your content via social media, your layout should act like a road map, taking visitors from point A to point B, with point B is of course the ultimate conversion.
Step 6: Don’t be afraid to borrow something
See also: How to Build a Law Firm Website
Instead of learning all the nuances of designing a website layout, take a look at other websites that are in the same field work. This allows you to benefit from any research and testing that your competitors may have been involved in.
If you like their layouts, chances are you’re looking at some pretty successful websites. Copy these designs to make your layout even more predictable and intuitive.
Step 7: Be Responsive
Visitors to your website are five times more likely to bounce if your website isn’t mobile-friendly. As people regularly switch between devices, it becomes important to offer a seamless experience across all internet-based devices.
The key is to avoid as much scrolling, clicking and swiping as necessary. Provide the most important information about the fold, but create opportunities for visitors who want to learn more.
Note that Dropbox leaves little doubt as to what it expects from you. You can either login to the right, click on the simple two-level navigation menu, or scroll down to learn more. Even on mobile, there’s no need to scroll or swipe. You just make your selection.
Make sure your website offers the same experience on all devices, just like CrazyEgg. From the desktop to the smallest screen, visitors are presented with the same simple choices and eye-friendly design.
Step 8: Show Your offers and smiles
Studies show that larger and more appealing images lead to higher conversion rates.
Apart from size and quality, the images you choose to lay out your website should be fit for purpose. You should present your product or service in the best light and all people with smiling faces in a warm and positive environment.
Step 9: Strategically place trust badges and social proof elements
Visitors to your website want to know that your organization can be trusted, with their cookie information as well as personal data and credit card information, for example.
You can increase trust by including trust emblems and social proof elements.
Trust symbols include logos of well-known brands that use your services or products. Examples of social proof can include customer logos, feedback from happy customers, links to customer case studies, and customer story videos.
The Asana productivity platform includes both testimonials from happy customers and prominent brand logos, improving the trust factor for all website visitors.
Content analyzer Grammarly is another brand that lets their visitors know they’re in good company by providing happy user reviews right on their home page.
Use these examples to improve the trust factor you convey to your audience and you could see a nice increase in subscribers and identify purchases.
Step 10: Keep testing!
No matter how much research you do, only your audience can tell you which layout they prefer.
If you want to get more conversions, your job is to consistently test every element of your website. For example, the simple act of changing your call-to-action buttons could result in a large increase in signups or purchases.
Hubspot found that changing a page’s CTAs from green to red resulted in a 21% increase in conversion rate. These results would not have been possible without proper testing.
Be aware and always test with the latest tools and processes.
Examples of Good and Simple Website Layout
Here are a few websites that nailed the simple and user-friendly layout design.
Unbounce uses complementary colors (orange and blue). The page uses empty space to draw the eye to the headline. And website visitors have two primary choices. Or they can click on the clearly marked call to action in the top right corner.
There are other options, but they are for those who want to search for them. And if you search, these items won’t be hard to find.It is clear what visitors should do and the site is undoubtedly experiencing many conversions in kind.
Ecommerce platform Shopify also offers a simple menu and uses lots of empty space to guide visitors to conversion. The images are large and of high quality, and the calls to action stand out and get noticed.
You are also encouraged to click over to yours other favorite sites. Meanwhile, think about how these websites are designed and how you can use examples to add them to your own layout.
10 Website Layout Tips and Ideas for a More Attractive Website
You don’t need to overhaul your website to make it more attractive. To recap the post, here are ten simple tricks of the trade for a more engaging layout geared for conversion.
Use real people
See also: How to Create an Investment Platform
Swap generic or stock photos with those of real people, especially when it comes to implementing trust symbols such as testimonials and case studies.
Visitors to your website will empathize more with real people than with photos of a general nature.
Simplify your menu
If you feel your menu is too complex, shorten it.
Add submenus to create a topic hierarchy, for example by placing all your products under the “Products” heading or services under the “Services” heading. Only the most important menu items should be visible, but even deep pages should be easy to find.
As a side note, add a search option to make it even easier for visitors to find the content they’re on are located after.
Remove additional options
Never include more than one call-to-action on a page if you can avoid it. The fewer options, the quicker and more likely your visitors will respond. If you’re currently offering too many options, delete some of them to make it clear what you expect from your audience.
Removing and Enlarging Images
If you have too many images, your website can be overwhelming to the eye. Consider cutting out some of these for easier page browsing.
If you have images, enlarge them for better viewing on screens of any size.
Change your color scheme
Use the color wheel and play Try different color schemes, consider your visitors’ preferences and constantly test different color schemes to find the one that works best.
Consider the visitor’s intent
People who visit your website probably have only one action in mind.
For example, you want to learn more or buy something. Consider these motivations when deciding on the layout of your website. If they want information, the exact details they are looking for should be front and center the moment they click through to that particular page.
Add Trust Badges
Collect positive testimonials and add pictures and videos of these people to your website. Create case studies and add logos of business partners and other business partners.
These can improve conversions by making people feel safer to browse, subscribe and buy.
Make it clear how to get in touch
Visitors should never have to look for ways to get in touch with your organization, especially if they need help. Consider adding a chatbot to help visitors even when no one is available to answer important questions.
Increase conversions with content hierarchy
Think like one of your visitors, visit your home page and search your site to find what you need. Is it easy to find the information you’re looking for, or are you clicking too many times to get to the deeper pages of your site?
This type of role-play exercise will help you refine your site’s layout into one that that leads your customers to the information they are looking for and ultimately to conversion.
Get your visitors’ opinions
If you want to know how to design a website layout that converts, why not get the information directly from your visitors?
Here are a few ways you can do just that.
How to know if visitors like your website layout
Pay attention to general website metrics
Google Analytics provides insights into the number of new and returning visitors You have how much time they spend on a specific landing page and how many times they bounce after visiting just one page.
Observe your user navigation
Crazy Egg makes it easy to see how your visitors are interacting with your website as the action unfolds. After signing up for the 30-day free trial, you can analyze your website using heatmaps.
Heatmaps show you where your site visitors hover, click around your site, and which forms they fill out.
A/B Testing Various Layout Elements
Based on your observations of user behavior, you can then easily test various website elements such as text placement, image sizes, and headings without having to know a bit Code.
Once you’ve put the tips above into action, keep testing your site and then keep the very elements that drive conversions.
Finally you have a supersite that ties together the best elements for maximum success.
Conclusion
Site designers and marketers alike should know how to design a website layout for maximum conversions.
This means learning about your audience and what they want. It means figuring out how to convey important information in a natural and intuitive way. Above all, it means to be simple and without much clutter.
If you feel that your website is not up to date at the moment, don’t worry. Start with small adjustments to your website based on actual customer behavior and you can still come out on top.
When you consider that simply updating your website to a more modern design can increase conversions by up to 33%, it can help to take just one action.
Then , add more elements to your site’s layout, and test them to make your site even more user-friendly.
In return, you’re sure to see a nice, massive increase in your website’s conversions.
See also: Planning Your First WordPress Project
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