There are quite a few people running their own blogs these days. They do everything from layout to maintaining the technical side to writing the posts.
Although I have a personal blog, I prefer a group blog where I have co-writers to assist and delegate specific work to other. Especially in areas I’m not very familiar with.
Reading: How to create a group blog in blogspot
For this reason, I’ve worked a lot with group blogs. They’re a great way to add expertise and add a more robust tone to your site. Other authors can give your posts a different flair and contribute something special. Plus, you don’t have to shoulder the full burden of responsibility that comes with owning a blog.
How to start and market a group blog:
Step 1 Choose your platform
Here are three ways you can start a group blog and some tips on how to market it. I have personal experience with all of them, although my personal preference is the first.
Use WordPress
Of all blogging platforms, WordPress is the most popular. Not only is it free to use, the paid features you might want are also very cheap, and most plugins cost nothing at all. It’s easy to customize and use even if you don’t know anything about computers. Everything you have is fully managed and that’s perfect for the average blogger.
You can add authors, moderators and admins on the main dashboard. Just invite them via email and they can create their own About Me page and change things like passwords. But the great thing about WordPress is that as an admin you can post like any author by changing the name in the post edit box.
Here are some plugins you may need if you have a personal blog in Setting up WordPress :
- If you need more flexibility in what your co-authors can (or can’t) do, use the user role editor plugin
- For more community -Features that allow your co-authors to support and encourage each other, consider using BuddyPress, which also has some great plugins
Use Tumblr
Tumblr is a great platform if the majority of your posts will be visually oriented. While it allows for the use of text, most people are there to find images or videos. These have great appeal for reblogging and the main demographic seems to be young e.g. B. Adolescents to young adults. Of course, that’s not exclusive to whoever is using the site, but if your niche caters to those age groups, then this is definitely the platform for you.
See also: How to Create a Chat Room Website of Your Own with WordPress
When you sign up, do so under a primary name , which will be used as your Tumblr ID. You then create a new blog associated with that ID as a secondary profile. All future blogs should be created under this original account as it makes it easier to manage multiple blogs this way.
Once you have done this, go to the Account Dashboard and select the Groups blog off. Go to Members, then enter the email addresses of the people you want to collaborate with. You can follow the invitation link to become an official member of the group blog. They are now allowed to post, and you can promote them to admins if you wish. This gives them full access to edit the blog itself.
To allow anyone to post, simply select “Allow Submissions” on the dashboard page. Remember that your co-authors may “leave” your blog without notice, but their content will remain on your site. You can read more about it here: How to delete a Tumblr account and what happens when you do it
Use Blogger
If you don’t know, Blogger is Google’s somewhat unloved child. Still, many people like it because it has been synchronized with all Google services, which speeds up access to various programs. Blogger is pretty easy to use and can easily be published or just invited. So if you’re looking for something more private or selective in the readership, this might be for you.
To create a group blog, simply set up the account and start blogging yourself as you normally would. Just follow the registration details on the main page. Then go to Settings|Basic and select Permissions. From there you can control who can post (in blog authors) and who can read if you keep it private (blog readers).
Any invitee can follow the link sent via email Follow Verify their address and adjust their information via the author dashboard. You can choose whether they are contributors or admins.
There are many other SaaS platforms that offer collaborative content management capabilities, but I haven’t used all of them enough to recommend them.
How to use a group blog for marketing
You can use a group blog for marketing purposes just like you can use a blog for an individual.However, what is unique about a group blog is that more people are using the same tactics. This increases your chances of increasing visibility significantly.
See also: How to Create a Group in Gmail
Not only do you have more content at your disposal, but you can also encourage your writers to share each other’s content on social media, manage social profiles, and to manage more. It’s a group effort and the results will show the value.
To achieve this, use ContentCal, which allows collaborators and co-authors to manage on-brand social media channels from a single dashboard administer. Just invite your writers as contributors and remind them to add social media updates daily or at least weekly. You can review and edit each update before scheduling it for release. This ensures consistent quality of branded content:
In addition, you need to make sure that all the content of your group blog is well optimized for Google. You can achieve this by allowing access to the text optimizer, which encourages authors to create more detailed, better optimized content by encouraging them to include related concepts in their article:
Make it a requirement that your authors can score at least 70%. This ensures that the content meets the expectations of Google and its users.
In addition, you may also want to set up a dashboard for collaborative visual asset creation, as you want your authors create eye-catching images to be included in their content.
Some options include Venngage (which allows setting up a branding kit that teams can use to create uniformly branded visual content) and InVideo, which allows teams to co-brand video content from $10 per month:
Do you have a platform that you think is best for blogging in groups? Do you have any tips for marketing a group blog? Let us know in the comments.
See also: How to Use WordPress: Ultimate Guide to Building a WordPress Website
.
