What do you think of when you hear the phrase “great website design”? Depending on the resource allocation, you’re probably thinking about their homepage, maybe their blog, product pages, animated effects, usability, etc.
We bet you’re not thinking about the ‘Contact Us’ page of your future one Website.
Reading: How to create a contact us page in website
Unfortunately, contact pages are very often at the bottom of the priority list for many designers, both in terms of copywriting and layout. Do you remember how many contact us pages you came across that looked outdated when the rest of the website was polished and up to date?
This is a big mistake and it costs a lot of website owners money can cost decline in conversion rates. In fact, a “Contact Us” page is one of the four most important pages on any website, as it is typically one of the most visited pages for most businesses.
Want to know what a perfect “Contact Us” should be “-page look like? We will discuss the topic here.
What makes a great contact us page?
You know, the question of what is the best “contact us” site is very subjective. We believe that what is great for you may seem bad or even ugly to other people.
It’s better not to consider your personal tastes and preferences, but the user experience. Please remember that a good “Contact Us” page should contain the following elements.
It must be easily accessible from the home page. You should place the link to your “Contact Us” page in a prominent (expected) place on the website so that users can easily find it.
For example, we’ve included it in our footer on every page single page so that our website visitors can easily find it and easily get in touch with our team. And that is part of a good customer experience.
It goes without saying that your “Contact Us” page should be clean and the design should reflect the visual identity of your brand etc.
In fact, there are many ways to customize your customers the ability to connect with you.
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But it’s very important to remember that today, more than ever, your customers expect from their virtual experience. There are so many other resources out there that know how to include them. That’s why the way you communicate with users is so important. They need to constantly evolve and live up to their highest expectations by being reachable anywhere, anytime.
Usually the best dating sites have specific functions:
- They explain why a Visitors should contact you and describe how you can help solve your visitors’ problems.
- You include an email address and a phone number so that visitors can quickly find the information they need can find.
- You add a short form that uses padding to help you understand who is contacting you.
- You include a call-to-action to people on your website and offer them another option if they don’t want to even fill out a simple form.
- They present the main ideas of the company. You can do this by including a list of recent blog posts or articles about the company in the press.
- You are linked to your active company social media accounts such as Twitter, Facebook, Instagram and LinkedIn to Showing visitors a way to get in touch with your business.
- They redirect the user to a thank you page that explains when and how to contact them.
Companies that have advanced, thoughtful marketing strategies employ a great approach known as opening up communication channels that meet new standards expected by customers. It is the omni-channel communication approach. With modern technologies, you can communicate with customers via chat, messaging, text, voice, messenger, Whatsapp, Line, Viber and so on.
This is not only convenient for customers, but it can also have a positive impact your conversion rates. Such a variety of communication channels is invaluable for any business owner. Never underestimate the value of having all communication channels available in one place. Convenience is key for customers, and a happy customer becomes a loyal customer.
Professional digital marketers who have developed landing pages for major clients such as Societe Generale Banks, Ferrari, Bentley and many others, and have done so for many years Working with contact forms for many years share the following tips, culled from their experiences, failures and successes.
Experts say that creating an efficient contact form is both simple and complex at the same time :
A good contact form should contain 1 or 2 fields. The phone number and maybe a name. That’s it.
It also needs a clear call to action. Here’s a dedicated article on the subject.
Conversion relies heavily on the call-to-action, or CTA as marketers call it.Has it ever struck you that most small business websites don’t include a CTA at all, even though it can increase your conversions by encouraging people to contact you and keep them from going to your competitors?
If you are a smart trader, you may have experimented or experimented with different CTAs to maximize the conversion of website visitors who filled out the contact form or received a phone call. Many entrepreneurs find a solution to the callback option. The “Get a call back in 25 seconds” button can increase your conversion by up to 50%. You can try Callmaker.net or a similar service.
What is a callmaker? It’s a widget that offers a call back within 25 seconds. It really works, it converts website visitors into calls and sales. We explain how this service works using Callmaker as an example. Let’s say your visitor has questions, they click the “Call me back in 25 seconds” button and enter their phone number. Then Callmaker automatically finds an available sales representative within 25 seconds and calls the customer back. The call is absolutely free for the customers no matter what country they live in.
You should use the “Contact Us Form” on your website as the backbone of lead generation. You can grow your business by choosing to do so.
Many businesses today fail to achieve success because of improper design or use of contact forms. When you need to decide how many form fields to include, confirm where your offer is placed in the marketing funnel:
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If it is at the top of the funnel, you can generate as many leads as possible. This means that not many form fields are required for creation. You can then email them to make a purchase.
If it’s in the middle of the sales funnel, you need to explain to your visitor why your product or service is the best option is to solve your problem. Typical content isn’t just limited to webinars, case studies, free samples, etc.
It’s at the bottom of the funnel – this is the buy phase. Here prospective buyers know what they want, have checked all options and are ready to buy. These contact forms are longer because businesses need as much qualifying information as possible to close the sale. Now that you have the strategy in place, you need to decide which form field should be required and which field should be optional.
The average online marketing website typically uses three mandatory and two optional fields
- Name is a required field
- Email is a required field
- Telephone is a required field
- City is an optional field
- State is an optional field
But as you know, the City and State fields are also required fields for product delivery.
The fact is, there is no perfect formula for the number of form fields or how many fields are required – and should be optional fields. It all depends on you and the needs of your customers. Just always follow the strategy that will help you grow your business when choosing the fields and their number.
Ready to get inspired?
Below we have presented 5 examples of some of the best “Contact Us” pages.
Check them out and think about how you can incorporate some of these ideas into your own contact page design. Examples of the best “Contact Us” pages
Sample “Contact Us” pages
Below are some of our favorite “Contact Us” pages that conform to best practices. Take a look and get inspiration for your own web development.
By the way? Have you recently created an inspirational “Contact Us” page? Contact us and we’ll be happy to add you to the list.
Accountant & Financial Advisor Website Template
Travel Premium Moto CMS 3 Template
Jumpstart
PRMO
Coded only
So there you have it, the list of tips for creating some of the best “Contact Us” pages out there. Take a look at your company’s contact page and see how it’s performing or if there are any tweaks you can make to offer your website visitors a better, easier, and more enjoyable experience.
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