Add a blog to your online store

You can add blogs to your online store and then post on the blogs to keep your customers updated about your business or products. Blog posts drive traffic to your website in several ways:

• Improve your store’s SEO.
• You can tell stories that convert visitors into customers.
• Increase customer retention.

Grow your business

Learn more about how a blog can help you grow your business. Get inspiration for your store’s blog by visiting the Shopify blog.

Reading: How to create a blog for my shopify store

Adding a blog

Your online store has a default blog called News. You can keep this blog or create your own with a custom name.

Create your first blog

If you haven’t already created a blog post, follow these steps to create one new blogs with a custom name. To complete these steps, you must create a blog post at the same time.

Steps:

1. Click Create blog post .

2. In the Title field, enter a title for your blog post.

3. In In the Content Enter the content for your blog post.

4. In the Organization section from the Blog drop-down From the menu select Create New Blog.

5. In the Blog Title field, enter a title for the blog.

6. Click Save.

Now you’ve created your blog, you can add your blog to your main navigation menu.

Create additional blogs

Once you have created at least one blog post, follow the steps below to add additional blogs to your store .

Steps:

1. Give your blog a title, then choose how you want to manage comments.

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   Optional: If you have created a custom blog template, you can select a template. From the Template drop-down menu, select the template you want to use for the blog. All blog posts use the template.

3. Click Save Blog.

Now that you’ve created your blog, you can add your blog to your main navigation menu.

Edit a blog name

Steps:

1. Click the name of the blog you want to edit.

2. On the Edit Blog page, enter the new name for your blog in the Title.

3. Click Save.

Search engine entry edit for a blog

You can edit the text that appears in search engine results for a blog. Use a meaningful title and description to help new customers find your online store and convince them to click the link. Learn more about search engine optimization.

You can preview your blog’s search engine listing and make changes to help new customers discover your online store.

Steps:

1. Click on the name of the blog to edit.

2. In the Search Engine Listing Preview section, click Edit Website SEO.

3. In the Page Title field, enter a meaningful title. This title will appear as a link in search engine results. You can enter up to 55 characters in the title.

4. Enter a description for the search engine listing. Be sure to include relevant keywords so new customers can find your link and include your company name. You can enter up to 320 characters in the description.

Note

The page title and meta description have set character limits. If you type more text beyond the character limit, your page title and description will be truncated in search engine results. Learn more about Search Engine Optimization.

1. In the URL and Handle section, you can edit the web address. In most cases, you don’t need to make any changes to the web address. If you make changes, make sure to set up URL redirects from the old web address. The URL must not contain spaces. Handles are used in the design of the theme.

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   Click Save.

Change You can change a blog’s web address

You can change your blog’s web address in the Preview Search Engine Listings section of the Edit Blog page. When creating a blog, a URL and handle are automatically generated. You may want to change or shorten the web address, but in most cases you can keep the default.

To change a blog’s web address:

1. One click On the Edit Blog page, click Edit Website SEO to open the Search Engine Listing Preview.

2. In the Search Engine Listing Preview, edit the URL and Handle field.

3. If you want the old blog URLs to redirect customers to the new URLs, then leave the redirect options enabled.

4. Click Save.

Link to an external blog

You can add a link to a blog hosted on a third-party platform such as WordPress in your online store navigation, Tumblr and bloggers. The link can appear in your main navigation or in a menu depending on your selection. You can set up menus and links in the Navigation area of ​​Shopify.

Steps:

1. From there, click the name of the menu you want to add the link.

2. Click Add Menu Item or select an existing menu item to edit.

3. Enter the link name, for example blog, in the Name field.

4. Paste the link to your blog into the Field Link field.

5. Click Save Menu.

Tip

Make sure to link to your Shopify store from your blog to encourage readers to visit. Search your blog platform’s help for instructions on adding an external link.

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