Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way – or, to be honest, the best way.
(Spoiler: The best way to make money on YouTube is all ways.)
Reading: How to create a channel on youtube and earn money
YouTube is half the internet: That’s 1.9 billion users logging in every month. But at the same time, 500 hours of video is uploaded to the site every minute.
So you already know that this article isn’t going to be about how easy it is to buy a Swiss watch with the ad revenue from yours YouTube Views. (Even though you have millions of video views, you could probably rent at least one. Wait, don’t do it.)
Read on and we’ll share 7 ways you can make money can start your YouTube channel, complete with step-by-step instructions.
How to make money on YouTube
1. Join the YouTube Affiliate Program
The YouTube Affiliate Program gives regular creators access to special features on the platform.
You don’t have to be an affiliate to make money on YouTube ( Setting up an AdSense account and getting views is enough to deal with it), but being an affiliate makes it a lot easier.
YouTube affiliates have access to multiple revenue streams: not just video ads , but also YouTube Premium subscription fees and features that tap directly into the wallets of your loyal fans, like Super Chat, channel memberships, and the Merchandise Shelf (more on that later).
Step 1: Get started a YouTube channel
Don’t worry, we have a handy guide for that. It’s called “How to create a YouTube channel”.
Step 2: Make your channel successful enough to meet the YouTube Partner Program requirements
To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the last 12 months.
Here are some ideas on how to get more of those valuable YouTube views.
Step 3: Set up an AdSense account
It’s easy. Just follow the official YouTube guide to AdSense accounts.
Step 4: Explore your new monetization capabilities
Each monetization channel has different eligibility requirements. For example:
- Ad Revenue: To earn Ad Revenue, you must be at least 18 years of age and create ad-friendly content. Basically, the less controversial your videos are, the more YouTube advertisers will feel comfortable running ads on them, and the more money you’ll make.
- YouTube Premium Earnings: If you are a YouTube Premium member and watch your video, you will receive a portion of your subscription fee. (This is automatic, which is nice.)
- Channel memberships: in order to sell channel memberships to your subscribers (i.e. your fans choose to pay you an additional amount), you must you must be at least 18 years old and have more than 30,000 subscribers.
- Merchandise shelf: To sell merchandise from the YouTube Merchandise shelf, you must be at least 18 years old and have at least 10,000 subscribers.
- Super Chat Payments: if you want your fans to have the option to pay to have their messages sent during your live To have chats highlighted in your live chat streams you must be at least 18 years old (and live in a country where the feature is offered).
Step 5: Ongoing Participate in reviews
As a YouTube partner, YouTube says your channel is held to a higher standard . Not only do you have to follow the YouTube Partner Program guidelines, you also have to follow the community guidelines. Not to mention staying on the right page of copyright.
2. Sell Your Own Merchandise
Perhaps you identify yourself as a content creator first and an entrepreneur second. (Just remember that even Drake sells t-shirts.)
Alternatively, you’re an entrepreneur first and then a video maker, which means you probably already have a product and are designing your YouTube marketing strategy around it sell.
Anyway, merchandising is a great way to make money on YouTube.
Step 1: Imagine and design your product
Merchandise for your channel should represent and encourage your audience’s connection to you. That means your merchandise should be unique.
Hawaiian YouTube star Ryan Higa launched his milk-based energy drink Ninja Melk to boost the popularity of his viral comedy Ninja Melk. Although he also sells t-shirts and other merchandise in his online store, Ninja Melk is so diverse that he has his own website.
Pro Tip: You might have even more ideas for merch than you can possibly stock. So start by dipping your toes in the water with an object or two. But make sure you include your audience in the decision-making process. Ask them what they want. Or build excitement by offering one-off products tied to subscriber-base milestones.
Step 2: Sourcing and/or Manufacturing Your Product
In most cases you will need a manufacturer, supplier or wholesaler to manufacture and manufacture your product deliver product. Some suppliers ship it to you, and others save you the hassle of warehousing, shipping, and returns by handling it yourself.
If you’re not sure where to start, see the instructions from Shopify on finding a brick-and-mortar business to make your dream come true.
Step 3: Create your store and landing page
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You ‘ You need a separate website to process purchases. If you want to link to it directly from your videos (and you do), check out YouTube’s list of approved merch sites.
Step 4: Activate your YouTube partner Merchandise Shelf
YouTube Partners can also use the Shelf feature to sell their channel’s merchandise. If you’re eligible, follow YouTube’s instructions to activate it.
Step 5: Promote your product in your videos
Here comes Your charm into play. Wear or use your merch in your videos. Feature viewers who bought and use it. (If we were on a different platform, we might call this “user-generated content” or possibly “solid gold”).
And don’t forget to add your store’s link to your video descriptions, and include credits and cards with compelling calls-to-action.
Pro Tip: Don’t forget to say thank you. Because it’s polite. But also because it’s an excuse to remind people again how great and popular your product is.
3. Create sponsored content
You don’t have to be on Instagram to be an influencer. The benefit of the #sponcon strategy is that you don’t have to give YouTube a cut in your earnings. You deal directly with the brand and they pay you directly. No wonder it’s a popular way for creators to make money.
If you can offer brands a large and/or engaged audience, and your content is relevant to their target market, they’ll probably want to hear from you .
For example, YouTuber Aaron Marino, aka Alpha M, is a force in men’s lifestyle. How large? So big that even his videos explaining his brand partnerships have brand partners.
Step 1: Find a brand to work with
Quality is important when it comes to the names you’re working with. You probably already have a wish list of dream brands. Whether you’re aiming for the stars or building yourself grassroots style, make sure you perfect your branding presentation before you send it out.
Also consider joining an influencer marketing register platform. These are intermediary websites that help marketing teams find suitable influencers to work with. For example, FameBit was one of the first to focus on YouTubers.
Step 2: Make a deal
According to this recent study of an influencer marketing platform Sure , YouTube videos are, on average, the most expensive type of sponsored content brands can buy from influencers. Basically, YouTube influencers can charge more for their videos than Instagram stories or Facebook posts because videos are simply more expensive to produce.
While your plan depends on the size, engagement and number of your viewers depends on relevance to your potential partner, know your worth before you sign a deal.
Step 3: Be transparent about your #sponsored #ad
Sponsored content is advertising. That means you need to make sure you’re keeping up with Google’s ad policies. The FTC (US) and ASA (UK) both have guidelines that you should also be aware of if you are American or British. Transparency is good for your legal health, but it’s also good for your relationship with your audience. YouTube has a viewable disclosure feature that you can use to ensure your audience knows you are promoting them.
4. Become an Affiliate Partner
If your YouTube audience is loyal and engaged, but not quite that large yet, look for companies investing in affiliate marketing.
Creators who are affiliated with companies encourage viewers to visit the brand’s online store or specific product pages. You’ll then get a percentage of sales made through their, you guessed it, affiliate links.
In terms of setup and logistics, affiliate partnerships are similar to sponsored content deals, so follow those Steps from tip #3 to get started.
5.Get your fans to pay you directly
This YouTube money-making strategy involves a few different revenue streams, but they all have one thing in common: you need to make it easy for your fans to show their appreciation with their credit card.
Step 1: Host live chats where users can use Super Chat
In early 2017, YouTube replaced its previous fan funding feature with Super -Chat. This feature is only available to YouTube partners while they’re streaming live.
Essentially, your viewers can make their comments more visible – they’re highlighted based on their duration and pinned for a set amount of time they pay – in live -Chat stream.
Step 2: Encourage your fans to become channel members
YouTube offers the possibility that your viewers pay you to become a member of your channel. In return, they get custom emojis, badges, and access to exclusive members-only offers like live chats with you.
For example, Wintergatan is a Swedish band that also makes elaborate marble machines and posts videos about it on their YouTube Channel. They regularly thank their channel members in their videos. They also make it clear what the membership money supports:
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You need to develop a Promotional strategy to convince people to become members, which may or may not include multiple membership tiers. Like Super Chat, this feature is only available to YouTube partners.
Step 3: Encourage your fans to become YouTube Premium subscribers
This step is last on our list for this strategy as it only benefits your channel indirectly. However, when YouTube Premium members watch your channel, they get a reduction in their subscription fee. (And every other channel they watch, too.)
6. Use crowdfunding
Online fundraising is now commonplace. Whether you want to build an ongoing income from a pool of small monthly donations or fund a personal, channel-related project, many creators make money from crowdfunding.
Step 1: Set up a crowdfunding account
YouTube has a list of approved crowdfunding sites to choose from.
For recurring funding, Patreon is the top choice. In the meantime, sites like GoFundMe or Kickstarter are best for one-off campaigns to get a new mic, laptop, or… spleen.
Even household names like Walk Off the Earth or Veronica Mars (ok, she’s a fictional character) have used Patreon to fund their projects, be they music videos or feature films.
Step 2: Promote your campaign in your videos
Describe your specific goals so people know exactly what they are can expect when you’re successful.
Also offer enticing perks that stack up as your fans decide how much to donate.
Learn more and get inspired fi nd in this in-depth guide to crowdfunding strategies.
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Step 3: Go beyond YouTube
A successful campaign is a Multi-platform matter. We have some advice on how to promote your YouTube channel (and therefore your crowdfunding campaign) everywhere else.
7. License your content to the media
When a video goes viral, every news outlet wants to get their hands on a copy to play back for their audience. Fortunately, mainstream media companies are aware that they have to pay for what they use. And voila, you have another way to make money on YouTube.
As a content creator, licensing your most successful work to the media can be as easy as making sure you’re easily found.
Step 1: Keep your contact information up to date on your About page
You never know when lightning will strike. Even if you don’t have a Business Manager, set up a generic email account to reference for business inquiries.
Step 2: Sign up for a video rights marketplace
Jukin Media is a great place to start.Even if you don’t have a viral video like the Chewbacca mask lady (see below), the media often needs recent footage to round out their coverage.
For example, Jukin has an entire catalog of “latest”. ‘ videos to contribute to if you have exclusive footage of a major natural disaster, plane crash, or locust plague.
How much money can you make on YouTube?
Unfortunately, this age-old question has an annoying answer: It depends.
The sky is the limit, as evidenced by the story of 9-year-old YouTuber and multi-millionaire Ryan Kaji. But breaking into 7 figures takes time, consistent work and luck.
YouTube revenue is heavily dependent on AdSense. Put simply, YouTubers get paid for every ad view on their channel. However, rates vary by region, demographics, and even industries (software ads can have a higher CPM than clothing ads, for example).
On average, YouTubers make between $3 and $5 per 1,000 video views through AdSense. Reaching a lot of people can result in a handsome paycheck for your channel. It’s not uncommon for major YouTubers to pay out more than $200,000 each month using AdSense alone.
But even if your channel is trending and AdSense earnings are filling your bank account, remember that the YouTube fame depends on many factors, some (or most) of which are beyond your control – the YouTube algorithm is subject to change, as are the tastes and needs of your audience.
To ensure that the money you make on YouTube to a healthy and steady income, follow our 7 tips and branch out. Merchandising, branding, and crowdfunding can make you money even if, for whatever reason, your AdSense paychecks are falling.
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