Newsletters are a great way to share important news with your employees and customers alike. The balance of design and text makes for an eye-catching way to grab attention and get your point across. So if you’re looking for how to design a newsletter in Word, you’ve come to the right place.
Once you see the many steps and considerations that go into using a word processor like Microsoft Word, you’ll find that using a web-based email builder is actually a much easier choice.
Reading: How to create an email newsletter in word
How to design a newsletter in Word?
If you have access to Microsoft Word, you can use it to create and design a newsletter. You can either design the layout from scratch (which can be quite time-consuming) or choose from a range of existing templates.
Here is what you need to do to create a newsletter in Word using a template:
1. Search for newsletters:
Open Microsoft Word and click on the “New” tab and type “newsletter” in the search bar to find the templates. Some free newsletter templates are shown.
2. Choose your newsletter:
Once you’ve found the template that’s right for your newsletter, select it and a dialog box will appear. Click on “Create”. Then each of your selected editable newsletter templates will be loaded into your Word editor.
3. Start editing:
Now it’s time to put on your creative hat. Depending on what you want to customize within the existing template, you can use the editor panel to make changes.
You can replace text, change font size and style, add images, change background colors and more. (Remember that if you export your newsletter to email, it will be rendered using HTML.)
You need to make sure your font choices are web-ready. You also need to make sure that the layout and any multimedia you want to add appear as you see them in Word, as this is not always the case when it is typed into an email service provider.
4 . Distribute your newsletter:
Once you are satisfied with the result of your newsletter, you can decide how you want to spread the message.
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If you are going to mail the newsletter or hand it out in person, you simply have to print it out (but as you know, printing isn’t usually the first choice these days, for obvious reasons). The more common delivery method for newsletters is email. And that adds a whole bunch more steps to your to-do list with Word.
5. Creating a newsletter for email
Check out this guide from Microsoft to learn how to export your newsletter templates to email. As you’ll see, it can get complicated quickly and often results in a subpar user experience.
For example, the newsletter may need to be sent as an email attachment in either a PDF or XPS version. This should set off some red flags, because if the reader doesn’t have the technical support and ability to download an attachment in the first place, you’ll never be able to deliver your email newsletter (the one you just spent all that time on). create).
Also, reading a PDF file on a mobile device is not the favorite scenario.
Alternatively, you can skip all the red flags and use a newsletter template builder, which makes for a more seamless experience and requires a lot fewer steps.
Web-based email builders like Publicate help you create beautifully designed emails in no time. They come equipped with a variety of email newsletter templates built using email best practices.
This means when you export your newsletter to send to audiences large or small, you can be assured that it will be delivered the way you intended and have the highest chances of engagement have.
Why use a newsletter template builder?
Perhaps you are very experienced with Microsoft Word, which is why you chose it to create newsletters. However, once you start using Word for this purpose, you might want a solution designed specifically for newsletters.
For starters, Word has a limited number of templates to choose from. If you don’t find a template that suits your needs, you’ll have to create your own layout by manually inserting columns and tables into the word processor’s blank page.
If you’ve ever created a simple document in Word, you already know how frustrating those seemingly simple “insert” functions can be. Additionally, for a newsletter, you may want to include engaging and dynamic content, such as: B. through the use of multimedia such as videos. But Word doesn’t let you embed video content directly. That’s just the tip of the iceberg…
Rather than going into all the cons (for the sake of time), let’s talk about the pros of a newsletter template builder as it offers your optimal solution.
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A newsletter template builder like Publicate makes it easy to:
- Choose from a range of responsive newsletter templates
- One template for each too find purpose
- Access analytics to evaluate the success of your newsletter
- Send HTML email templates to any email service provider of your choice
- Simplify the email creation process with an easy-to-use drag-and-drop interface
A newsletter builder like Publish allows you to use your favorite content across the web, to curate and share in your newsletter. The email builder offers access to over 2 million royalty-free images to spice up your newsletter design with photos.
You can also ensure that your emails are displayed correctly on all devices. Plus, with saved styles and the branding kit, you can automate the time you would otherwise spend branding the email with your company’s branding.
How to create a newsletter in Publicate
Now you probably want to know how to create a newsletter in Publicate, now that you have learned how to design a newsletter in Word (and It was not nice).
It’s as easy as 1, 2, 3:
- Sign in and choose “Email newsletter” or “Start from template”
- Find your template from the different categories, or use the drag and drop feature to enter your desired content blocks and create your own layout
- Start typing your content!
That’s pretty much it. Publicate’s email builder was designed to make it intuitive and easy to create newsletters and publications that look as good as if they were designed by a professional graphic designer.
To make your newsletter appealing, you can integrate GIFs, videos and photos from the email builder into your newsletter yourself. After adding any multimedia of your choice, Publicate will scratch the media to ensure it is rendered when the email is sent.
Once you have edited and designed the newsletter, you can export your HTML email to send with Gmail, Outlook or any email provider of your choice.
You’ll also receive the analytics as soon as you’ve sent your email so you can track key metrics and make adjustments if needed to increase engagement with your newsletter.
Concluding remarks
Although it is possible to learn how to design a newsletter in Word, Word was designed for word processing. Creating a newsletter with Word brings additional considerations to ensure your saved HTML content is rendered by email clients.
If you’re looking for a more seamless experience, you can use a newsletter email builder like Publish. Publishing makes creating, designing and sending emails easier than ever. Ready to try it yourself? Your creations are waiting to be made.
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