Considering that YouTube has a billion unique viewers every month, creating a channel for yourself or your business is a great marketing tool. However, if you haven’t had any viewers or followers for a while, it’s time to rethink your strategies. Here are 10 tactics to create a popular YouTube channel.
1. Design your brand
Decide what the overall theme of your videos will be and how you want your channel to be known. Due to the massive influx of YouTube videos being uploaded every day, your videos should have a distinctive quality to stand out from the rest. Be known as someone who makes amazing, quirky, stop-motion videos, not the usual cute versions.
Reading: How to create a best youtube channel
Your channel name should state what kind of videos viewers can expect to see from you. Having a logo that catches and keeps people’s attention is also a bonus.
2. Offer something professional
YouTube isn’t just a place for home videos that you and your friends have uploaded for fun. It is also for professional use. Actually let people learn from your knowledge. If you have a chemistry degree and think that mentioning the topic will turn people off, why not lecture online? Be sure to make it interesting and less intimidating by using less jargon and more specific, relatable examples.
3. Consider reviews
Reviews work much better when they are in video format rather than text format. It’s easier to understand something when it’s presented visually because it means you don’t have to use your imagination. Reviews are descriptive in nature and YouTube is a good place to share your thoughts on products, films, ideas and facilities.
4. Do cover versions or perform live
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You might be thinking, “Hey, everyone does that on YouTube!” But most of the people who were spotted on YouTube had something unique about them that caught a record label’s attention pulled. If you offer the same old acoustic covers, people might not notice you. However, if you can think of something creative and unique, it’s possible to make even acoustic covers feel fresh.
Why not put on a masked face and let the audience focus on your music? You may be known as YouTube’s mysterious masked guitarist that everyone is looking forward to.
5. Work on the tags
Tags allow your videos to be categorized and easily displayed in YouTube searches. Make sure they’re relevant to your video – don’t just use popular tags like the names of famous artists who are trending on YouTube. If your video is about making cupcakes from scratch, put the specific tag first, followed by the general ones.
For example, “How to make cupcakes from scratch” should be the prioritized tag . “Make cupcakes from scratch”, “cupcakes”, “party”, “dessert” and other related tags should follow.
6. Complete the description
Don’t forget to fill in the information in the description field. Here you can freely say anything about the video. This allows viewers to learn more about the video before and after it plays. Providing complete information is not only professional, it also shows viewers that you are serious about what you do.
7. Videos should be neither too short nor too long
Do you think a 15 second video can teach viewers how to put on Halloween makeup? Will 30 minutes just for a reaction video make them stay? No. Most people on the web have a short attention span, and if you give them something too long, they might get bored.
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Something too short will make viewers want more, and that’s no good . They will look for other channels that give them what they need that you haven’t given them.
8. Produce High-Quality Videos
The content of the video can be thought-provoking or extremely creative, but if the production value is low, no one will play it after the first few seconds. Invest in a video camera to record videos in HD. If your channel uses graphics mostly, use a professional-recommended video editing program.
It takes a lot of effort to make your videos look good, but if you want to create moving images, you can do it just as well on visual appealing way.
9. Promote through other social media
Be active on social media to promote your YouTube channel. Facebook and Twitter are the main social networks that you can use to let people in your circle know about your videos. This not only targets your family and friends, but also those in your circle of friends. Let them promote you too.
Use hashtags so people who might be interested in the type of videos can easily find you.
10. Embed it on your website
Have a website or blog that already has a following? Embed your YouTube videos on your website or post a link to your channel anywhere on your blog.Loyal followers share whatever their favorite blog posts are, so it’s best to give them something to promote.
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