How To Use Email To Sell Books

adminMarch 24, 2023

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How to create an email message to sell your book

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Is email marketing worth it?

There is a famous story about Darren Rowse from ProBlogger, who launched a product for bloggers and tracked the sources of his sales. Darren found that only 3% of his sales came from social media, 7% from his blog, and a staggering 87% from email. This shows the effectiveness of email marketing, even for a top blogger like Darren. As writers, we face three major challenges:

Reading: How to create an email message to sell your book

Nobody knows we exist
Nobody cares about us
No one wants our book.

But don’t worry, these problems have solutions! We just need to strategically focus on marketing to solve them.

The first step is to get people on board, so they know we exist. Then we have to involve them and make them interested in us and what we have to offer. Finally we need to convince them to buy our book or whatever we’re selling.

It’s important to remember that these steps must be done in order . If we skip one, we don’t have a successful marketing plan. The goal of strategic marketing is figuring out how to attract, engage and convert potential customers

Why and how email can work?

E- Mail is an important tool for selling books because you can reach potential readers directly and promote your book to them. An effective way to use email to sell books is to reach out to influencers and ask them to promote your book to their audience. This can be achieved by offering a discount on your book, e.g. For example, offer a $0.99 discount to download the book. This is actually a very common strategy. Companies like BookBub have built their business on revenue from paid e-book promotions in their email newsletters and on their website. Established in 2012, it has become a very popular and effective platform for promoting e-books, especially in the fiction genre. In 2021, the company had such success that it raised $3.8 million in venture capital to continue expanding. Authors and publishers would pay to have their e-books appear in BookBub’s newsletters and website, which can boost sales and downloads of their books. They still can, but the value is probably better with other, less established brands. Like 🙂 For example, our similar email service includes offering your e-book to subscribers at $0.99 for e-books. It can be an effective way to attract readers. By providing value upfront, you can make a positive impression and build trust with potential customers. This can be especially useful for writers and other content creators who want to promote their work and build a following. By giving away some of your content for $0.99, you can introduce people to your style and content, and hopefully this will encourage them to check out your paid offerings as well. However, it is important to remember that downloads for $0.99 alone may not be enough to sustain a business or generate income. The really crazy money comes from becoming a bestseller, which only happens with lots of downloads. While $0.99 offers can be a valuable tool in attracting readers and building an audience, it’s important to have a well-rounded marketing and monetization strategy. This could include a mix of $0.99 offers, as well as sponsorships, SEO, social posting, collabs, and paid ads. More on Facebook, LinkedIn and TikTok advertising in these links.

What if I want to create my own email newsletter, what do I do?

Another way to sell books via email is to build your own email list. This can be done by offering a free sample of your book, or by offering a newsletter or other incentive to encourage people to sign up. Once you have an email list, you can use it to send regular updates about your book and other promotions, and to announce new releases and special offers.

These free offers in exchange for a subscription are called leads Magnets and here are a few examples of lead magnets you can come up with and remember to keep it simple. Nothing long form:

Free trial: Send them the first two chapters of your book.
Cheat sheet: to solve a specific problem.
Challenge: Participate in some kind of challenge. Typically reserved for weight loss, this can be rethought and lead to amazing engagement.
Toolkit: for what the pros use.
Worksheets: that people can use to get organized and stay on track.
Checklist: of things people don’t want to forget.
Premium content: This is protected by subscribing to an email address.
Tutorials: Teach readers how to do a specific task.
E-books: This isn’t really recommended anymore. The market is saturated.
Webinar: Webinars are usually time-sensitive and live. The Fomo drives action.
Email Course: Very inexpensive way to present specific, actionable information to new subscribers.
Infographics: These are wonderful for helping people learn something quickly.
Quiz: This converts very well but needs to solve a problem or provide an answer to something in person.
Worksheets: which people can use to stay organized and on track.
Private Facebook Group : This is something that is still effective because many people are still on Facebook.
Coupon: This can be effective when users come to your website to buy something.
Case Studies: You You might be surprised to know that there are many potential buyers who would like to hear other buyers’ stories.

As your list grows, all you have to do is send amazing content. Send updates when new content is available, e.g. B. a new book publication or short story. This will help keep your fans up to date with your latest work and encourage them to check it out. In addition, you can send emails when you have special offers or discounts on your existing books, e.g. B. a sale on Amazon. This can be an effective way to draw attention to your work and encourage fans to buy your books.

Another way to market your work through your email list is specifically to do so to send quality content regularly if you write non-fiction. This content can serve as a free sample of the products you sell on your site and give your fans a taste of what to expect from your paid products. By offering valuable content for free, you can build trust and credibility with your audience and encourage them to consider purchasing your paid products. Overwhelm your subscribers with frequent, low-value promotional emails. Only send emails when you have something important or valuable to share, and strive to maintain the same level of quality in both your free and paid content. By following these principles, you can effectively market your work and build a loyal following among your email subscribers.

How to get reader email addresses

Um Include a call to action in a book To encourage readers to buy the next book in a series, follow these steps:

If you are an independent author and your own publisher function, consider submitting your book to platforms such as Amazon, Smashwords, or NOOK Press.
Create a page at the end of your eBook titled “Continue the Adventure” or something similar.
Include a cover graphic and a brief description of the next book in the series, along with a link to the relevant sales page.
Avoid giving readers a list of multiple options, as too many choices can be overwhelming can. Instead, focus on a single book and make it easy for readers to decide to buy and continue the series.

Read more in our article on Use your Book to sell your services . The bottom line is that by the end of a book, it’s important to focus on three goals: make that next sale, get readers to write a review, and get their email addresses

To make the next sale, you should provide a link to the next book’s sales page on the relevant retailer’s website. However, this can be difficult if the book was read on an iPhone or iPad, as these devices do not allow direct linking.

In this case, you can use a Bitly link to direct readers to the appropriate retailer book page. It’s also important to ask readers to write a review, as customer reviews on Amazon can greatly influence a book’s success. To do this, provide a link to the reviews page for the book they just read and ask them to write a short review about how the book made them feel.

Close a short one Bio of yourself and Offer a opt-in box on your website for readers to join your email list. Be sure to place this sign-up box in the top-right corner of the page and make sure it’s properly connected to your email provider.