Before email was commonplace, a business card or letterhead was used to showcase a person’s professional or personal brand. Now your email signature needs to deliver this payload. Does yours get the job done?
The average worker sends about forty business emails a day. That’s two hundred emails in a typical work week and a whopping 10,400 per year. Every email is an opportunity to share some information that will help build recognition and trust. And when you have a good signature, you can promote yourself, your services, the company you work for, or all of the above.
Reading: How to create an amazing email signature
How to create a professional email signature
Your signature doesn’t have to be flashy to be effective. In fact, the best email signature is often simple. Here are a few do’s and don’ts.
- Keep it short. Don’t use more than 3-4 lines of text.
- Don’t throw it in the kitchen sink. Instead of adding any links to social media or websites, prioritize.
- Add an image. Your company logo or a simple, professional one Portrait can inspire authority and build trust.
- Do not include your email address. Although it seems like a no-brainer, many people add their email address unnecessarily on their signature.
- Be careful with contact information. You don’t want everyone you email to have your cell phone number.
- Use color. Match the color scheme and font to your company’s marketing materials .
- Don’t go crazy with fonts or use animated gifs. Two fonts max. No flashy blinking things please.
- Optimize for mobile. Send yourself a test email and verify your signature on your mobile device to make sure it looks good.
<li Don’t advertise a personal agenda with a business email signature. Sure, you’re proud of your cat’s Instagram profile. But it has nothing to do with your professional life, so it doesn’t belong in your professional handwriting.
How to set up your E -Mail signature manually on different email platforms.
- How to set up your email signature in Gmail
- Set up Set up your email signature in Outlook 2013 and 2016
- How to set up your email signature in Outlook 2010
Three signature generators to try
Signature Generators allow you to create a stunning signature with just a few clicks and keystrokes. One downside to using it is that in most cases you have to fill out the email address field, so you add your email address (redundantly) to your signature whether you like it or not. They will also do some of their own marketing, such as B. “Get your own free email signature here,” with a link to their product. You need to weigh the benefits of a robust, attractive signature against the disadvantages of including irrelevant information.
HubSpot’s Email Signature Generator
HubSpot offers a signature creator that you can play with layout and colors and add an image. You can also include social media links, certifications, and a call-to-action.
You must provide your email address and phone number to use this signature generator, and HubSpot will prompt you also ask you to answer some questions about your business.
HubSpot | Free Email Signature Generator
Free Email Signature Maker by Exclaimer
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With this signature maker, you can create a logo, banner, social media links and even insert a disclaimer for the company. As with HubSpot, you must fill out the email address field. It will also add a bit of promotional language in tiny text below your signature. Bonus: Sharing Exclaimer on your social channels removes the branding from your signature. Points!
Exclaimer’s FREE email signature maker
WiseStamp
WiseStamp gives you a ton of signature generation capabilities. Use it wisely. (After all, with great power comes great responsibility.) You can do anything from asking for support for a charity to showcasing your latest YouTube video. Just make sure your signature stays professional and isn’t overloaded with too much (or work-inappropriate) information.
You can upgrade to a monthly plan for even more options and branding company’s signature.
WiseStamp
4 Signature Examples
Here are some ways to use signatures to make a lasting impression.
Plain and simple
Keep it simple dumbass! Often your name, title, company and contact information is all your business context needs. If that’s the case, a simple signature like this will suffice.
Showcase your social media feeds
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If you’re looking to reinforce either your company’s brand or your personal professional brand, include your top social media links in your signature a.
Promotion of a newsletter
Every newsletter subscriber is a potential lead or contact. Collect them if you can! Adding a newsletter subscription link to your signature is helpful.
Plain
Sometimes plain and simple is the best option. There is nothing wrong with a text signature. In fact, it’s a simple, mobile-friendly format.
Joe Otter | Chief Executive Slider Riverside Water Slides, Ltd. W: riversideslides.ott
Other ways to use your email signature
Don’t be afraid to get a little creative. Just make sure you pick an angle or two that works best for your business or personal brand. The goal is to make it easier for your contact to interact with your signature and not to overwhelm them with a wall of links and social icons.
Ask yourself: what should my contact do when he or she sees my signature? It might be easy to recognize your name, title and company. Or it could be:
- Connecting with you on LinkedIn
- Visiting your website
- Reading your blog
- Visiting your YouTube -Channel
- Register for an event or webinar
- Respond to a specific call-to-action
Regardless of how you use your signature use, keep it clear and concise to make the best closing statement.
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