This is a guest post written by GoDaddy’s Stacey Hartman.
The domain extension you choose can help tell your business story online – about who you are and what your business stands for. Whether you represent an association, charity, business, or non-profit organization, targeting the .org domain is a great way to clearly demonstrate your organization’s social identity and desire to make a difference in the world do.
Reading: How to create an email address for a nonprofit
Once you’ve chosen the .org domain, it’s a good idea to set up a custom email with your .org domain name to give your email communications extra credibility and create a clear and consistent online identity. It can be confusing for your stakeholders if you have a website with the .org domain but engage in email communications from a service that ends in a different “dot”. Using a free email service instead of a custom email address also exposes your organization to security issues. Scammers pretending to be you or someone from your organization can steal your digital identity, which is a serious problem, especially for organizations and nonprofits, as it’s sometimes very difficult to recover from damaging your organization’s reputation.
Using your domain name as your email address will help iterate your digital brand identity and inspire trust when communicating with stakeholders and stakeholders. One option is Microsoft Office 365 from GoDaddy. The following steps describe how to set up a custom email address.
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1. Register your domain
If you haven’t already registered a .org domain for your organization, you must do so first.
Need help with the perfect domain soon ? Don’t worry, GoDaddy has a generator tool that can help you find a domain that fits your company’s mission.
2. Choose Your Email Plan
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Once you’ve registered your .org domain, the next step is to assess your email needs. Plans that offer flexibility and scalability are useful when you need to increase the number of emails you send due to growing member or donor lists. You should also assess your storage needs and whether you frequently send emails with large attachments or embedded multimedia files. For any organization that uses email to regularly communicate with stakeholders, it’s a good idea to start with enough disk space.
3. Create your custom email address
Mapping Office 365 email with your .org domain name is quick and easy once you purchase the package that suits your needs is equivalent to. You will be prompted to set up your email address and when you click the create your account button a simple form will appear. Just fill out the required fields and click the “Create” button. If both your domain and email services were set up through GoDaddy, the automated system will take care of the rest of the setup process and you’ll receive an email notifying you when your new custom email address is ready . Your custom email address is typically ready in minutes.
Aligning a custom email address with your .org domain is an easy way to add extra credibility to your online identity to lend. For marketing purposes, this alignment can bring clarity and trust to the stakeholders you communicate with online. It also adds a level of security against digital identity theft. A custom email address using the .org domain should not be viewed as rogue – it can be an important tool when it comes to marketing and protecting your business.
About the Author: Stacey Hartman has been with GoDaddy for more than eight years helping customers grow their small businesses. Outside of work, she enjoys travelling, playing, reading and baking award-winning cheesecakes. Connect with Stacey on Twitter.
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