Blogging isn’t just for the digitally savvy—with LinkedIn, anyone can create an attractive (and insightful) blog in moments.
This simple guide will help you create a more professional, shareable, and sustainable Blog that can help build connections and attract customers.
Reading: How to create a linkedin blog
This isn’t an article about why blogging, it’s about how. I’ll give you a quick and dirty overview of the few technical details you need to know to blog about the desktop site (this blog doesn’t apply to mobile users).
1- You have a profile, right?
You don’t want your readers to be taken to a profile that is outdated, incomplete, or lacking useful information. Perfecting a profile could be the subject of a whole other post, but before you blog, check the basics:
- Good quality profile picture – check!
- Current position correct – check!
- Significant description and summary – check!
So let’s assume you cleaned your profile in spring and let’s get started…
2 – Getting Started
It’s easy to create a draft article.
On the home page, where you would normally post an update, just click the “Write an article”. ‘.
This will open a draft blog (don’t be put off by a big blank screen).
I find it easier to have my Blog pre-designed in Word or similar. I can then copy/paste it into the LinkedIn template. This could be seen as a bit old fashioned but gives me peace of mind.
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If you want to save your draft to work on later, just close your screen. Your blog will save automatically.
3 – A Word About Headlines
You can get bogged down trying to come up with a clever headline. Don’t.
Keep it simple, descriptive, and to the point.
Yes, you can get creative with alliteration or wordplay, but not at the expense of it for telling your readers what your blog is and why they should read it.
Some quick tips:
- Keep headlines under ten words
- List-like articles with associated headings perform well
- Keep your headline to the end – it’s often easier to reverse engineer your headline after you’ve written your blog
Also remember to use subheadings to break up your text into easily digestible chunks. More on subheaders below.
And remember to add an eye-catching header image to front your blog. Just drag and drop into the template above your headline – which gets me going…
4 – Get creative with supplemental content
Hopefully it doesn’t take that much convincing afford Plain text is unattractive and difficult to read.
Use creative mediums to break up your text and add personality to your blog.
Unsplash
To add media, click on the rectangular + icon to the left of the template and choose what type of media you want to add. Slides allow you to view a presentation from any convenient platform (Slideshare works best). Links allow you to link to other sites. Or use the hyperlink icon on the right of the top menu to link to another page.
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Snippets are another way to display text and media that I’ll ignore for now. The best way to get comfortable with adding content is to play around. For now, stick to the simple.
Links pasted from YouTube appear as follows:
5 – Polishing that makes the difference
Once you Once your copy is done – and checked – you can add the finishing touches that will make your blog easier to read and more attractive.
You can format that too your subheadings with the formatting tool:
This is heading 1
This is heading 2
Use this tool instead of just making bold or underline – this helps search engine optimization.
Ready to publish? Just click publish!
After you’ve added the finishing touches, you’re ready to publish. Just click the big blue publish buttonin the top right of your screen.
And you’re done…almost.
Just one last thing!
Ok, that brings me to step six… but remember – You need people to find your blog. So, once published, make sure:
- Accompany your post with an update to your feed – you will be prompted to do so when you click publish, so don’t ignore this step
- Share it on your other social networks like Twitter or Facebook
- Email the link to clients, contacts or colleagues who may be interested
- Respond to other people’s posts on similar topics and include a link to your blog
- Remind people that you’ve blogged – you can post a status update more than once related to a blog Post.Just make sure you don’t spam!
I hope you found this useful – and let me know if you have any tips of your own. I’ve shared what I’ve learned just by doing – I’m sure there’s more to learn!
Amy
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